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102.5 The Game Adding Caroline Fenton To Stillman & Company

“The LSU graduate is expected to debut alongside Stillman on Monday April 5th.”

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Barrett Sports Media has learned that 102.5 The Game in Nashville is making a bold hire. The radio station will announce shortly the hiring of Caroline Fenton. She will become the sidekick and second voice heard on Jared Stillman’s show ‘Stillman & Company‘ which airs in afternoon drive on the station.

The addition of Fenton sets up The Game to position Stillman’s show in similar fashion to the way FOX Sports Radio has programmed The Herd where Joy Taylor and Kristine Leahy have made on-air contributions opposite Colin Cowherd. Stillman has worked as a solo host on the station before and is very comfortable being the focal point of a show. Adding a fresh female perspective to the mix though should help make the show an even more compelling listen.

Prior to moving to Nashville to join The Game, the LSU graduate and St. Louis native worked for ESPN in Bristol, CT as a Digital Video/Social Content Producer which included helping integrate content strategies and produce digital shows such as “Baseball Tonight Live” and “Countdown to College Gameday.” Those digital skills will be utilized at The Game in addition to her on-air contributions.

“As the daughter of two Tennessee natives, this state has always felt like home to me and I couldn’t be happier to be here representing some of the best sports fans in the country,” Fenton said. “It’s an honor to learn from and work with Jared and the entire team at 102.5 The Game and to continue our reputation as Nashville’s Best Sports Talk. Nashville, let’s have some fun!”

According to sources, Fenton was well liked in Bristol, advancing from being an intern to an employee, and making a strong impression on people thru her digital and on-air work. That positive vibe was also felt in Nashville as the 23 year old reportedly stood out during the station’s interviewing process to find a new talent to fill the void left by departing host and former Titans GM Floyd Reese. BSM was told the station sees Fenton as a rising star, and Stillman and station program director Ryan Porth echoed those thoughts in a company press release.

“If sports media had a draft, we’d be very fortunate to be able to select Caroline Fenton. She has a very bright future and will be an immediate asset to our program both on the air and behind the scenes,” said Jared Stillman. “This show has already accomplished a lot on the air in Nashville and now we’ll be raising the bar with our digital game. Caroline will do that for us and we’re incredibly excited about her arrival.”

“We are extremely excited to be able to add Caroline to our talented team,” Program Director Ryan Porth said. “Caroline will pair well with Jared in the afternoons, becoming 102.5 The Game’s first full-time female on-air host in our nine-plus years of existence. She will also greatly assist the show and the station with our digital efforts across all platforms.”

What’s certain to create conversation in local sports radio circles, both The Game and 104.5 The Zone will now feature a male-female combination in afternoon drive. To learn more about Caroline, find her on Twitter or check out her work on her website.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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