The UFC is returning to ABC this weekend, and they are bringing some new digital tricks to enhance the broadcast. UFC Fight Night: Vettori vs. Holland airs on ABC this Saturday, with prelims starting at 12 p.m. ET and the main event between Marvin Vettori and Kevin Holland commencing at 3 p.m. ET.
ESPN’s first broadcast of the UFC on ABC was a big success, bringing in the second most viewers for a UFC Fight Night main event since February 2019. UFC Fight Night: Holloway vs. Kattar maxed out at 1.6 million viewers on Saturday, Jan. 16. It was the first live MMA event on ABC, which last aired a boxing card in 2000.
This MMA card won’t be a run-of-the-mill production. UFC has partnered with Tagboard to use their technology on live broadcasts. UFC is using Tagboard to integrate their own TikTok content into their fight productions.
“We are diving into our partnership with TikTok in a big way, by not only bringing content to our fans on their platform but also by utilizing athlete and fan-generated content to tell stories across our linear broadcast,” said David Shaw, Senior Vice President of International and Content for UFC. “Our partnership with Tagboard offers unparalleled access for us to tell the UFC story with more immediacy and powerful context, benefiting our fans and viewers around the world.”
Fans can expect the new integration to happen during the Sam Alvey vs. Julian Marquez fight. Both fighters have been “digitally sparring” on TikTok. Content that the UFC is integrating into their fight broadcast using Tagboard’s platform.
“We simply love to work with media companies who want to push the boundaries of how stories are told,” said Tagboard’s President, Nathan J. Peterson. “Our partners at UFC and TikTok have challenged us to help them think through the most innovative ways to tell stories across both broadcast and the TikTok platform. This is where Tagboard thrives, and I’m excited to see our collaboration grow, starting this Saturday!”
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
Tom Brady: I’ll Join FOX in 2024
“Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving.”
Many have questioned whether Tom Brady will actually join FOX Sports’ top NFL booth after he retires. Today, we have that answer.
During an appearance on The Herd with Colin Cowherd, Brady confirmed he will indeed join Kevin Burkhardt in the network’s top NFL booth, but not until the 2024 season.
“Decompression is important,” Brady said, noting he’ll join the network’s NFL coverage after a year off from the game. “You’re on this kind of really crazy treadmill/hamster wheel, loving the moment, loving the journey, (but) at the same time there’s a daily fight. I have an appreciation to those who are so committed to showing up every day and putting in their max effort to their life and their career.
“I think — for me — I want to be great at what I do. So last week, talking with the people at FOX Sports and the leadership there allowing me to start my FOX opportunity in the fall of 2024 is something that’s great for me.”
Brady added he needs time to absorb a new career before jumping in head first.
“Take some time to really learn, become great at what I want to do, become great at thinking about the opportunity, and make sure I don’t rush into anything. Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving, and I have so many people to rely on that can support me in that growth, too.”
The seven-time Super Bowl winning quarterback concluded by saying there are other aspects of his life outside of football that “need some catching up and energy”. He went through a high-profile divorce from supermodel Gisele Bündchen, reportedly stemming from his refusal to retire after the 2021 NFL season.
Brady signed a reported 10-year, $375 million contract with FOX Sports to join the network’s top NFL announcing crew, and serve as a brand ambassador in May of last year.
The addition of Brady to the FOX Sports booth creates a potential log jam in the analyst role. Current FOX Sports top NFL analyst Greg Olsen has received high praise from many both inside and outside the industry for his work with Burkhardt. Olsen hasn’t been shy about his wish to remain in the network’s top booth, saying that while the situation “sucks”, he is a “big boy” and “knows what he signed up for”.
Troy Aikman Believes Tom Brady Has Bright Broadcasting Future
“He has some real opinions. He hasn’t always voiced all of those, of course. Now he will have a platform to where it will be expected.”
Troy Aikman has been in the NFL broadcast booth since 2001 and he knows first-hand what Tom Brady will have to go through as he goes from the playing field to the booth. The game has changed over the last 20 years, particularly the speed at which the game is played.
Aikman was a guest on the Green Light with Chris Long podcast and he was asked about the biggest adjustment he had to make when he entered the FOX booth at the time. The Hall-of-Fame QB mentioned how a lot goes on in the booth and it takes a little bit to adjust.
“There is a lot going on in a broadcast booth that it just takes a little bit of time to understand and have things slow down a little bit. There’s this idea that whether you are a player or a former coach when you go into a broadcast booth, I can’t wait to be able to educate the viewer on X and explain this.
“There’s less time now than there was when I got into the broadcast booth because all these offenses are playing up-tempo. You have to be done talking before the snap of the next play so you just don’t have the kind of time to get into a lot of that.
“What I learned early on is you start down this road of explaining something and then you have to somehow wrap it up to be done talking before Joe jumps back in. You leave something hanging and then a big play happens and you never get back to it…Adjusting to all the action and all the activity going on in the broadcast booth and the timing of everything is probably the biggest challenge.”
When he is in the booth, Aikman mentioned that he never wants the audience to feel like he has all the answers when he analyzes a game and there are only a few times when he will get very critical.
“I don’t go into a broadcast feeling like I have all the answers to what’s happening on the field and I don’t want to come off as though I do have all the answers because these guys spend an enormous amount of time giving it everything they have and it’s more important for them to win than anyone watching the game. I tend to give the coaches the benefit of the doubt.
“Where I’m critical is just not very smart plays, lack of effort, lack of discipline. Those things are when I tend to then react pretty strongly.”
As for his thoughts on Brady becoming an analyst, Aikman believes Brady will do whatever he can to be successful and he is looking forward to hearing some of the opinions Brady has on the game that now he will be able to say as an analyst.
“I think that for him, he has some real opinions. He hasn’t always voiced all of those, of course. Now he will have a platform to where it will be expected and I think he will deliver. I fully expect him to have a really great broadcasting career.
“My only advice is just be you, be authentic, be honest, speak your mind. He will find his niche. He will do that respectfully and I think he will add a lot to the broadcast.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
Jay Williams Tells Stephen A. Smith His Criticism Of Kyrie Irving ‘Seems Personal’
“You say I’m being sensitive and I don’t know why, but you’re the one that’s very emotional right now.”
Kyrie Irving is a lot of things. Boring is rarely one of them. Discussions of Kyrie Irving can get heated, particularly when those discussions involve Jay Williams and Stephen A. Smith of ESPN.
Williams was a guest on First Take Monday morning. He was part of a panel discussing Irving’s trade request, which ultimately ended with him as a member of the Dallas Mavericks. He and Smith butted heads
“First off, I’m not the one yelling,” he said to Smith. “You say I’m being sensitive and I don’t know why, but you’re the one that’s very emotional right now.”
That comment was met with an “Oh my God!” from Smith, who laid back while Williams told him that it seemed like Smith is considerably harder on Irving and more triggered by stories about him than about any other athlete.
Smith answered that he is always triggered. Williams, as a regular viewer of First Take, said that did not feel true. He said that it seemed like Stephen A. Smith has a personal problem with Kyrie Irving.
“You — of all people, with all the interest you have — have the nerve to sit here on national television and tell me I’m getting personal with a player?” Smith responded. “I don’t lose no sleep. I don’t lose any sleep over Kyrie Irving.”
Smith then claimed he’d to have too much to say. Jay Williams said he did too, to which Smith started saying “Just say it, Jay.”
Williams met those demands with “I’m not here for that” and “I am on your show,” as host Molly Qerim tried to bring the temperature down.
When it comes to daytime sports television, there will always be questions about how authentic the arguments really are. Last year, Jay Williams was a guest on The Jason Barrett Podcast. He admitted on that show that Smith’s discussions of Kyrie Irving are something he has seized on to create conflict when they are together.
“The way he went at Kyrie all of last year ‘Well, you know some people don’t like to come to work. Some people don’t like to be here’ and then all the sudden for him to flip and be like ‘I’m choosing Kyrie Irving for my MVP’ I’m like ‘No! No, you can’t do that!’
Whether this was co-workers genuinely butting heads, a disagreement played up for the cameras, or some combination of the two, will likely only be known by Stephen A. Smith and Jay Williams. Plenty of their sports media colleagues took notice though.