Hideki Matsuyama made history over the weekend as the first Japanese male golfer to win a major championship on the PGA Tour, but continuing a recent trend in North American sports, Sunday’s final round of The Masters was a ratings disappointment.
CBS’ Sunday broadcast of the Masters averaged 9.45 million viewers and a 5.5 rating. It was an increase from the 2020 Masters which generated 5.59 million viewers and a 3.4 rating, but COVID-19 forced last year’s tournament to be unprecedently played in November. 2020 aside, this year’s Masters earned its lowest rated final round since 1993.
In 2019, the final round of the Masters did a 7.7 rating, up more than two full points from this year. But there were two major factors playing tug of war with each other in 2019. Ratings magnet Tiger Woods was chasing, and ultimately won the green jacket, but offsetting the superstar effect was inclement weather, which pushed the final round to a rare morning start time.
2017 represents a fairer comparison for the 2021 Masters, considering it was the last time the tournament was played without Tiger, something the sport might have to get used to. The final round of the Masters in 2017 earned a 7.6 rating.
When TV ratings are down in the NFL and NBA, detractors point to their social and political messages as reasons for declining viewership. But golfers have mostly steered clear of protests or social stances. In fact, once the tournament teed off, coverage made little mention of the recent voter laws passed by Georgia which led Major League Baseball to pull its All-Star game from the state. Politics might impact the decision to watch a sporting event for a select few, but TV ratings will ultimately continue to decline as viewing habits continue to evolve.