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Carton & Roberts Score Their First Afternoon Drive Ratings Win on WFAN

“‘Carton & Roberts’ finished 3rd overall with Men 25-54 with a 5.3 share, holding off ‘The Michael Kay Show’, which finished 4th with a 4.8.”

Jason Barrett

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Mark Chernoff’s final run as program director of WFAN may be coming to an end in the near future, but the longtime PD of New York’s dominant sports radio station is making sure that when he passes the baton, he’s turning over a well oiled machine with strong ratings success to whoever follows him.

The Winter Book results were released today in the big apple, and the headline that will generate the most attention throughout the industry was Craig Carton and Evan Roberts unseating The Michael Kay Show for the top spot in afternoon drive according to the Nielsen Audio ratings. ‘Carton & Roberts’ finished 3rd overall with Men 25-54 with a 5.3 share, holding off Kay’s program, which finished 4th with a 4.8. Those numbers take into account both the over the air, and streaming numbers (combined audience) for both brands. The winter book reflects the ratings generated by both stations between January 7th and March 31st.

The win was an important one for the WFAN afternoon duo. It was their first full book together and it reversed a trend that saw Kay enjoy previous success against Roberts and his former partner Joe Benigno. Carton and Roberts did team up for part of the Fall 2020 book, but because they started their show on November 9th, they weren’t responsible for most of the quarter’s performance.

One additional point worth sharing, Kay’s program, which previously started at 3pm ET, has since moved up an hour to 2pm ET. That means during the spring book, we’ll see the two shows battling for audience during similar time periods. The reason that’s important, 98.7 ESPN NY got crushed during the 2pm hour in this book. Carton & Roberts smoked Max Kellerman’s national show 9.0 to 2.1, leaving Kay with ground to make up. Regardless, Carton & Roberts did what they had to do, they put WFAN back in the win column in PM drive.

In middays, WFAN had to be satisfied with the performance turned in by Marc Malusis and Maggie Gray. The midday team placed 2nd overall with a 5.9 share from 10a-2p ET. During that same period, 98.7 ESPN NY received a 2.4, 16th place finish from Mike Greenberg, and a 2.9, 12th place showing from Bart Scott & Alan Hahn.

Closing things out in mornings, the WFAN powerhouse team of ‘Boomer & Gio’ led the market once again, finishing 1st overall with a 7.6. Their performance was the best of WFAN’s weekday programs for the quarter. The mixture of ESPN Radio’s ‘Keyshawn, J-Will & Zubin’, and 98.7 ESPN NY’s trio of Rick DiPietro, Chris Canty, and Dave Rothenberg came in 17th between 6a-10a with a 2.6 share.

For WFAN, this has to feel good, because it’s what the station expected when it brought Carton back. Craig’s ability to create interest, entertainment, and conversation is unquestioned. The buzz around WFAN’s afternoon show has been very different because there’s a daily question of what Carton might do next. Craig’s skill combined with Evan’s insight and ability to adjust to the #2 chair, and show another side of himself that hadn’t been heard as much previously, has allowed the show to perform well, and the station to generate new momentum. With the lineup strong and in a consistent place, New York’s sports radio king is positioned to enjoy future wins.

On the other hand, 98.7 ESPN NY is paying a price for shaking up its lineup. The Michael Kay Show is still a force and has nothing to feel bad about or apologize for. Moving up an hour earlier should help them in trying to reverse the latest results, and given the show’s dynamic, they’re good enough to bounce right back next book. The bigger question is the rest of the lineup. Kay’s show is drastically outperforming everything else on 98.7’s airwaves. It does take time for new shows to connect with an audience, but national programs have always faced an uphill climb in New York City. Making matters worse, Carton & Roberts started in November and six months later they’re riding high. If ESPN New York can get their national shows to finish in the Top 10, they’d probably feel good about it because there’s money to be made if you’re ranking that high in market #1. If they continue to hover around 16th-20th though, that might create more discussions inside their Bristol and NYC offices.

Sports Radio News

Zolak and Bertrand Broadcast During Patriots/Panthers Fights

“I’ve never seen anything like this at a camp… this is great today,” beamed Zolak.

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Zolak and Bertrand

Scott Zolak and Marc Bertrand were broadcasting live from the New England Patriots’ joint practice with the Carolina Panthers. During their show, things got heated between the two teams, multiple times, and the show was there to call it all.

Bertrand was bringing the show back from commercial break and noted that there had just been a fight moments before Zolak and Bertrand were live.

“This drill got escalated by the Panthers here,” said co-host and former Patriots quarterback. “This is number three (fights)in a freaking kickoff drill. A kickoff drill!”

Shortly after, Bertrand was describing the efforts to separate the two teams when even more chaos erupted.

“They’ve separated all the players,” began Bertrand, sensing some calm was being restored. “They’ve sent them on their way to the next period so you’ve got — and now here comes another fight. Another major fight! It’s happening right in front of the stands.”

“These guys are a-holes man,” spoke Zolak. “Get these clowns out of here. All they want to do is fight. This is unreal. I’ve never seen anything like this.”

“What a scene,” said Bertrand.

“I’ve never seen anything like this at a camp… this is great today,” beamed Zolak. “Thank God we’re down here!”

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Sports Radio News

1140 The Bet Cancels ‘The Playmakers’

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.

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In another cut from Audacy, 1140 The Bet has cancelled The Playmakers on their Las Vegas station.

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.

Brown tweeted the news, saying “Sadly I have been informed that yesterday was our final show. I am thankful for the people it brought into my life & the experiences we created I am incredibly proud of our work & the boundaries we are eager to push in sportz radio. Today is a tough day. Tomorrow is on the way.”

Hernandez followed up by tweeting “I can’t put into words right now how I feel right now but in my radio journey from College in Tampa to Phoenix and now Las Vegas you were the best teammate I’ve ever had in radio and more importantly a great person. I appreciate and will miss you Badass Brown.”

According to the station’s website, it will replace The Playmakers with You Better You Bet from the BetQL Network.

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Sports Radio News

1250-AM The Fan in Milwaukee Reportedly Cancels Local Programming

The station is streaming CBS Sports and has removed the local daily lineup from the 1250 AM The Fan website.

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1250 AM The Fan

Stunning sports radio news out of Milwaukee. 1250-AM The Fan has suddenly removed all of its local programming and switched over to CBS Sports Radio.

The news came as a shock to local listeners but even more surprising to the station’s staff. Here’s a tweet from Evan Heffelfinger noting that today was “everyone’s” last day at the station.

The station’s stream is currently airing CBS Sports Radio. The local daily lineup has also been removed from the 1250 The Fan website although show podcasts still remain.

In regards to the station’s talent, most have been quiet since the news began to trickle out. The Milwaukee Business Journal reported that recent NFL Hall of Famer and former Green Bay Packer LeRoy Butler was part of the cuts. Bart Winkler, Tim Allen, and Gary Ellerson are expected to be out as well.

“Over the past few years, Audacy has been on a transformational journey, investing in our capabilities to serve our listeners and customers and accelerate our growth through a number of strategic acquisitions, enhancements to our platform, and the addition of hundreds of team members to our workforce,” explained an Audacy spokesperson. “We remain committed to this exciting transformation which has made us a much stronger organization, but in light of current macroeconomic headwinds, like so many other companies, we have been proactively taking actions to mitigate against the impact of any downturn. These include evaluating budgets, reducing expenses, and also reducing our workforce.”

One host who is expected to remain involved is Steve ‘Sparky’ Fifer. Fifer was part of the midday show, and also helped behind the scenes. According to sources, he’s likely to contribute off-air and with additional brand projects. The rest will have an opportunity to explore opportunities should any become available at 97.3 The Game, ESPN 94.1, WTMJ or any other local outlets.

Upon learning of the news, a few former 1250 hosts, Mike Wickett and Cliff Saunders, took to social media to share their sadness.

Ryan Maguire, who served as the PD of 1250 The Fan from 2006-2009, and is currently the PD of crosstown rivals ESPN Milwaukee and WTMJ, provided his perspective.

One host who left before the station was dismantled was former afternoon man Ramie Makhlouf. The longtime Milwaukee voice exited in June to join Sactown Sports 1140.

This is a developing story and as more information becomes available we’ll pass it along. 1250-AM The Fan is owned by Audacy, which just announced plans to reduce less than 5% of its programming staff.

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