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Charity Works Better When You Know What Your Listeners Want

“It does not have to be something done only out of obligation. Find a partner that trusts you to deliver your audience your way.”

Demetri Ravanos

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Every station in every city across America does charity work during the year. Sometimes it is in the form of a remote from a major fundraising event. Sometimes it is an ongoing on-air promotion. The goal is always the same: activate our audience to get involved.

I want to tell you about one of the fundraisers I look forward to every year. If you read my columns regularly, you know how much I love the Shutdown Fullcast. The show is, in theory at least, about college football, but the connection to college football is tangential at best. That is why I like it so much.

Every year, the show rallies its listeners to donate to New American Pathways. The Atlanta-based charity focuses on helping refugees build a new life in the United States in a multitude of ways including job training for adults and tutoring for children.

The idea is simple. You donate money to the cause, but there is a competition aspect to it. You donate in the name of your school and you donate an amount based on a score or state that means something to that team. For instance, this year, my donation amount was based on one of the more absurd moments of the Saban-era in Tuscaloosa.

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Holly Anderson keeps and regularly updates the leaderboard so that every year, a winning school can be determined. I have been following the Fullcast and thus the “Charity Bowl” fundraiser, for four years now. The names Michigan and Georgia Tech often end up at the top of the heap.

Spencer Hall, not only one of the hosts of Shutdown Fullcast but also a former employee of New American Pathways, has enjoyed watching the leaderboard aspect create competition and rivalries amongst listeners. It is likely only displays of competitive selflessness that could turn Georgia Tech and Michigan, two schools that have only faced each other once on the football field (A 9-2 Michigan victory in 1934. Hail to the Victors!), into bitter rivals.

“The Georgia Tech/Michigan rivalry is one,” Hall says when I asked about his favorite rivalries the Charity Bowl has created. “Another are schools we’ve arbitrarily grouped together — i.e. everyone versus Harvard (which is a blowout in the direction of everyone,) or the Battle of the Washingtons, i.e. Washington vs. Washington State vs. Washington and Lee vs Washington U of St. Louis. That is the most bizarre simply because of how well the two small schools do, and how truculent they are about it.”

And that friends, is why the Charity Bowl works as well as it does. It taps into the competition that all college football fans love: a chance to prove that my school is better than yours. It also is a direct line to exactly who the listeners of the Shutdown Fullcast are. Yes, we love college football, but we love it because it is such a weird sport made up of pockets of obscure, dumb history that mean the world to one fan base and are likely unknown by others. It is the kind of stupidity that can only be appreciated by those that love the cause of said stupidity.

I reached out to Joe O’Neill to better understand how radio thinks about charity campaigns. The president of 101.7 the Team in Albuquerque told me that he wants to do what will make the beneficiary happy, but understands that need for the audience to be excited about whatever it is that will be executed on air.

“I think if a campaign excites you, it’s a good barometer for whether it will excite your listener,” he told me in an email. “The important thing is the message and how you provide that message to connect to the audience and make it successful.”

Oh, it is also important to note that Hall literally puts his body on the line every year. Michigan has won the Charity Bowl every year of its existence. That means Hall has a lot of Michigan-themed tattoos on his body, including the anime character Totoro with a block M on his belly and what Hall describes as “a gentleman wolverine”.

This year, things were shaken up a bit. Hall, Anderson, and their co-hosts Jason Kirk and Ryan Nanni decided that if the campaign’s overall goal was met, Hall would be shaved completely smooth. It will be a sight to behold since Fullcast fans and SEC Network viewers are used to seeing a Spencer Hall that looks like this.

Spencer Hall Out at Vox Media After 11 Years

Hall says the Charity Bowl and those that give have moved past needing a prize for their efforts.

“It used to be about deciding something was at stake, but honestly the most sustainable and compelling thing ended up being people’s enthusiasm for getting really creative with their giving.  It’s one thing to pay for an idiot to get a tattoo. It’s another to personalize it, to aim it at a very specific rival or someone, or to come up with your own strange chain of numbers with their own personal value to you. There’s no substitute for someone feeling really invested in something, and watching me get multiple Michigan tattoos — while entertaining — can’t really compete with that feeling.”

Armen Williams is the program director of Sports Radio 610 in Houston. He told me that the key to successful charity campaigns for sports media brands is passion. The more you can tap into, the more successful your fundraising efforts will be.

“The first step is to get involved with a charity that has an impact on a part, if not all, of your target listening audience. You want the charity efforts to appeal to the most amount of listeners in order to see maximum impact that your brand can make,” Williams says. “Secondly, do you have a host(s) that is passionate about the cause? You need one or several individuals to be the voice and drive engagement and interest around the specific need in the community.”

Another aspect that makes the Charity Bowl such a success each year is that New American Pathways embraces it so enthusiastically. The 2021 campaign generated nearly $830,000 over the course of seven days. That is, in part, thanks to NAP making sure people knew what they provided and what the donations would pay for.

O’Neill says it is important to work with a group with that kind of energy if you want a fundraiser to be a true success. If a charity is trusting you to steer the ship, you need them to be your biggest cheerleaders.

“The more you can get them involved, the more invested they become. This ranges from their vision on how it may work, ideas on getting their existing supporters/donors involved, how they are going to support the event with their resources etc.”

While the hosts of Shutdown Fullcast built the Charity Bowl in a way that fits their brand and hits their listeners right where they live (“I love truculence, especially in the name of charity,” Hall says), O’Neill doesn’t always think the branding side of a campaign designed to help out a worthy cause is necessary. The branding that matters to him is the type that reflects the station’s belief that the cause or organization it is worth the air time.

“We brand ourselves heavily in all these type of events because of it’s not REALLY important to you, why would it be important to the listener?” he says.

My favorite thing about the visual aides Holly Anderson provides to the Charity Bowl is looking near the bottom of her spreadsheets to see which schools likely only had one donor come through in their name. That is almost as fun as the RTs Spencer and Holly through out to highlight each fan base’s pettiness.

I asked Hall if any of those donations still stick out in his mind. Has anyone ever donated in the name of something so petty or obscure that he still thinks about it?

It wasn’t pettiness or obscurity. It was a donation recognizing another sport entirely.

“Probably the dude who gave money in the name of ‘Dale Earnhardt.’ Not even ‘Dale Earnhardt University,’ nope, just: ‘Dale Earnhardt.’ Like we were supposed to just get that and let it happen without making him obey the same rules as everyone else. 

Timeline Photos - Remember Dale Earnhardt | Facebook | Dale earnhardt, Dale  jr, Dale earnhardt jr

“Which we did, because yeah, you can give money in Dale Earnhardt’s name, why wouldn’t a sensible person get that?”

The lesson here is pretty simple. Charity is not a waste of a station’s time and resources. It does not have to be something done only out of obligation. Find a partner that trusts you to deliver your audience your way. That is what the Shutdown Fullcast has done with the Charity Bowl and it accounts for a major percentage of New American Pathways’ annual fundraising.

Who is your target demo? What motivates them? What do your hosts get the biggest and best reaction too? Use that info to create something that not only makes a difference for a local charity, but also becomes content your listeners can’t get enough of and can’t get enough of being a part of!

BSM Writers

How Are Broadcasters Supposed To Cover Alabama Basketball Right Now?

“It’s obviously not in the comfort zone of most sports broadcasters to be talking about violent acts off the court”

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As you’ve probably seen or read by now, Alabama men’s basketball player Darius Miles and another man were charged with capital murder in connection with an early morning shooting last weekend near the Tuscaloosa campus. A 23-year-old woman was killed.  Miles, a junior forward from Washington DC, is no longer on the team. 

Last Saturday, Alabama had announced before its game against LSU that Miles would miss the rest of the season with an ankle injury. Following Miles’ arrest his bio has been removed from the athletic department website, and the university’s statement said he “has been removed from campus.”

It’s another incident that puts sports in proper perspective. There have been too many of these ‘incidents’ lately. Whether it be due to gun violence, sexual violence, bus or plane crashes, or the latest tragedy when we all watched a man brought back to life on a football field. Sports is meant to be entertainment, a way to escape the challenges of everyday life. Now it seems to be causing us to think more about outside noise than the actual games that we’re supposed to be watching. 

Let’s focus for the moment on the Alabama situation. The Crimson Tide are having a basketball season for the ages. As of the time I’m writing this, Alabama is #4 in the AP Top 25 with a record of 15-2. Many analysts and experts in college basketball circles think this team is actually the best team in the country. A good bet for the Final Four perhaps and maybe even a national title. Now what? 

Head basketball coach Nate Oats spoke to reporters Monday, but not about his team’s prep for another game and a chance at another win. He had to speak about something he probably never imagined he’d have to in his career. One of his now former players has been charged with murder. 

“I just want to start by offering condolences to the family and friends of Jamea Jonae Harris, the young woman, mother, daughter who was taken away too soon from a senseless act,” Oats said in a prepared statement. “This is an incredibly sad situation. Hearts go out to her loved ones. I’m keeping them in my thoughts and prayers as they continue to grieve.”

Oats called it a tragedy all around, especially for the victim’s family. He then addressed the message to his players. 

“Wish we weren’t having to address this situation, but we’ve got to pull together as a team at this point and … really be there for each other.” Oats said. “This is a really difficult situation, and we’ll continue to support each other as we process this and balance school and basketball,” Oats said. “To that end, we regrouped this morning to maintain our routine and some structure in the midst of this situation and we’ll practice before heading up to Nashville for the Vanderbilt game.”

Last week we talked about the handling of the Damar Hamlin situation, that unfolded on the field in Cincinnati during the Week 17 game between the Bills and Bengals. Hamlin needed to be resuscitated once on the field and once on the way to the hospital. ESPN’s broadcast crew handled the situation about as well as they could. Information was scarce and there was no room for rumor or speculation. 

Now, bringing it back to Alabama, what do you do, when you’re a broadcaster for the Crimson Tide? How much attention should be given to the shooting and the results? 

Once again there is no handbook to say, okay you do this, then this and then this. Nope. I’m sure ‘higher ups’ at the school and the stations will have some input as to how it will be handled. It’s a delicate situation to say the least. A life was lost. A player that, more than likely, the broadcast crew interacted with numerous times, has been accused of murder. All of it makes you really think. 

So, here’s how the crew on the SEC Network decided to handle talking about the Darius Miles arrest during the Alabama/Vanderbilt game. The announcers, Courtney Lyle on play-by-play and Carolyn Peck as the analyst, briefly mentioned the Miles situation at the start of the game. Saying they would talk about “what Alabama has been dealing with off the court.” 

There was no further mention through the first media timeout. Instead, they talked basketball, including talk of Vandy’s upset of Arkansas and Nate Oats’ notes about Alabama’s defense in recent games.  

Coming out of the first timeout, ESPN put up a graphic stating the charges against Miles and some of Coach Oats’ comments about the situation and his team. Peck then spoke about Oats and how he told his team about the charges. The story she told, continued saying how Oats brought the team together Sunday and let them decide whether or not to practice. They chose to skip Sunday and regroup according to her commentary. 

It’s obviously not in the comfort zone of most sports broadcasters to be talking about violent acts off the court. I’m not sure what was said to Lyle and Peck before the broadcast, so it’s hard to really critique. 

Having said that, I really wish Peck, who is a former college basketball coach, could have spoken about what Oats must be going through. He had to tell his team that one of their fellow players was accused of murder. Peck might have also delved into what the job of a coach is, off the floor. Looking out for his or her players as people as well as athletes. Again, it’s easy for me to say, and I’m not privy to what the broadcasters were allowed to say by producers or the school. I just felt like an opportunity to humanize the story went by the boards. Especially from a credible source, like a former coach. 

I’ve never been in the situation directly. I’ve had to deal with deaths during broadcasts. I  mentioned the Daryl Kile game in 2002 a couple of years ago in a column. When I was with the Padres, our bullpen coach Darrell Akerfelds fought an admiral bout with cancer, but succumbed to the disease in the middle of our 2012 season. I knew Akerfelds and actually had a hard time keeping it together when news of his passing was made public. This Alabama situation is totally different. 

To me, there are a few things broadcasters need to keep in mind when dealing with situations like these. Our natural inclination is not to want to talk about it. We just want to concentrate on the games and what’s happening on the court or field. I get that. Audiences are going to tune in and, especially in the case of a local broadcast, wanting to know what’s happening from their trusted voice – you. Fair or not, that’s the position you’ll likely find yourself in, if God forbid this happens to one of your teams. 

One thing that is absolutely critical in this particular situation, is wording. Remember in the United States, you are presumed innocent until proven guilty. While the court of public opinion may have already made up its mind, you do not have the luxury to do so. Verbiage is very important. Miles has been ‘charged’ with capital murder. He is ‘alleged’ to have provided a gun to the shooter. You as the broadcaster have to play it straight, even if you have the opinion that he’s guilty, that’s not the case right now.  

The problem here is that you’re damned if you do and damned if you don’t. If you read the statement from the school, the audience will say “that’s not enough”. If you go into detail and let it consume the broadcast, others will say, “enough, we already know this, get on with the game,” right?  

Case in point, NFL broadcasters took a lot of heat for coverage of the return to the field of DeShaun Watson. The Browns quarterback was accused by numerous women of sexual misconduct and was suspended for 11 games. The CBS telecast, according to a New York Times article, covered the accusations against Watson about 10 minutes before kickoff but the complaints made against Watson were not detailed during the game itself.

Late in the game, the CBS play-by-play announcer Spero Dedes mentioned the “mixed emotions” of Browns fans as they reckoned with the “weightiness of the allegations with Watson.” 

Analyst Jay Feely added, “We were conflicted, getting ready to prepare for this game, because you want to show empathy for the women impacted and affected by this.” Feely said.“You have to talk about football as well.” 

I get it, these were serious allegations and there were numerous complaints about Watson. Not to minimize the impact of his actions, but Dedes and Feely are expected to talk about the game on the field. Are football fans tuned in for social commentary?  There are many other outlets for more pointed opinions. Just by mentioning the gravity of what was going on, they probably said more than a lot of fans expected. 

To have an opinion on something other than sports as a sportscaster opens you up to the “stick to sports” tired reaction from fans. This is the problem. Incidents like this, straddle the line between sports and news. How much should be handled by each department is pretty critical. During some recent sportscasts I’ve delivered, I had to talk about the news of journalist Grant Wahl dying in Qatar. While everyone wanted to know how and why, I only talked about the facts, and the decorated journalists’ career. Our news department carried the rest. 

Judgement and true feelings are at play here. We are human beings and everyone reacts to tragedy and death differently. In our situation as broadcasters, we have to be sympathetic to the victim, empathetic for what the team is now going through and realistic as to how much you should or shouldn’t say about the situation. There is no cut and dry way to handle this, you do the best you can and that’s all that can be asked of you. 

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BSM Writers

Nick Coffey Embracing New Afternoon Role on Rebranded Sports Talk 790AM

“I’m a fan, I’m fair, I’m objective and we’re going to talk about both teams, because that’s what our audience is.”

Tyler McComas

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The clock hits 4:45 AM inside the home of Nick Coffey and there’s nothing but complete silence. Nobody in the house is awake, no coffee is brewing, only a family sleeping in the darkness of the night Louisville sky.

But this is somewhat of a new occurrence for the Coffey household. That’s because it wasn’t long ago when dad was up and around before 5:00 AM to make it on time to host his morning radio show. In fact, only about two weeks. But with a recent rebrand of his station and a move to afternoon drive, he’s no longer the dad that’s out the door before his kids wake up. He’s the dad that gets to take his kids to school in the morning.

Cards Radio 790 WKRD in Louisville was recently rebranded to Sports Talk 790AM. The gist of the rebrand is that the station and The University of Louisville had — according to Coffey — a mutual agreement to part ways. 

“We were Cards Radio 790 WKRD for many years, long before I was here,” said Coffey. “We did not renew, and it was more of a mutual thing. We had the rights to U of L football and basketball games for quite some time and that kind of limited us from doing a whole lot, because their logo was on the station.”

What Coffey means by limiting the station is they didn’t previously put a lot of University of Kentucky coverage on the station. At the time, it didn’t make a lot of sense to do so, especially with the close relationship the station had with U of L. And as you can imagine, the university didn’t love UK coverage on the station. 

The move to Sports Talk 790AM has completely changed that philosophy. Now, along with coverage of Louisville athletics, coverage of Kentucky is more prevalent on the station than ever before. The move is a smart one, because even though there’s a large collection of Louisville fans in the state, there are more UK fans. 

“Once our deal with U of L ran out during the summer, our plan was to make 790 a sports specific station that’s going to have — I’m a Louisville fan myself — but there’s a ton of Kentucky fans in Louisville,” said Coffery. “My shift has really been focusing on, you know where my allegiances lie. I’m a fan, I’m fair, I’m objective and we’re going to talk about both teams, because that’s what our audience is. Getting away from the Cards Radio brand really opened us up to where we’re not just sticking to just one side.”

Adding content with a Kentucky twist was also a plan for the rebrand. That includes Matt Jones of Kentucky Sports Radio and the huge following he brings. Granted, Sports Talk 790AM isn’t the only place you can hear KSR — there are several affiliates across the state — but it was a plan to bolster coverage of UK on the station.

“He has a monster of a show and there’s a ton of statewide affiliates,” said Coffey. “Because of our relationship with U of L before, we had to put him on a sister station of ours, at Talk Radio 1080 which is just an AM signal we put our paid programming on. This just freed us up to build what we hope to be, sort of a monster here in sports.”

Part of that plan was to move Coffey and Company to afternoon drive. Granted, Coffey loved morning radio despite the early morning grind, he was pitched on the overall benefit of the station. 

“What was pitched to me when I decided to make the move to afternoons,” said Coffey. “One, I thought it would just be better for the station. And if it’s better for the station, it’s better for me. Also, I have the chance to get on these other affiliates, where I’m not just on in Louisville.”

Maybe this wasn’t included in the pitch to move to afternoons, but Coffey had to think about what the move could do for his daily lifestyle. So far after just two weeks, he loves what the new adjustment has brought to his life. 

“So far it’s been awesome, because I’m still getting up early, but there’s a difference between getting up at 7:45 and 4:45,” laughed Coffey. “I’m just getting more sleep and throughout the day I’m more energized and ready to go.

“After a year of morning drive I remember thinking I didn’t want to do anything else, because I loved the thought of people starting the day with whatever we got for them. It’s also nice to have your shift end pretty early, when you wrap it up. I could stay after and get a head start on the next day, talk to clients, and be out of there by 12:30 PM. That was beneficial, but now I get to wake up, I’m in charge of the kids in the morning. That’s something I really enjoy. So far so good.”

Coffey is big on show prep, just like any other successful host is. The dynamic of prepping a morning show compared to an afternoon show is vastly different. That’s been a change for Coffey, but there’s another element of his changed lifestyle that he’s found that really helps his prep. 

“When I prepare for my show I try to be as informative as I can and I’m ready to give fresh thoughts,” said Coffey. “But I also like to talk about things that go on in my daily life. I’ve noticed in the two weeks we’ve been here, I’ve got 7-8 hours where I’m up and there’s a lot of things I can bring to the show. So far I really do enjoy it.”

It was a smart move for Sports Talk 790AM to rebrand and focus more on Kentucky. The reasoning for it is pretty simple. It’s the largest sports entity in the state and is considered a “blue blood program” in college basketball, which has the most rabid following in Kentucky. But Louisville also has a following with a lot of passion.

When you have a station that previously focused almost entirely on U of L, a change to cover more of the bitter rival probably didn’t go over too well for most of the fans. That has certainly been the case in some instances, but overall, the feedback has been strong. 

“I think if we get eight responses, six will be positive, two will be negative and you find yourself focusing more on the negative,” said Coffey. “I think that’s just human nature with some people. I think the reaction has been good overall. This state is just filled with Kentucky fans. Louisville fans, and I’m one of them, they don’t seem to like to hear this but it’s true, in Louisville it’s about 50/50.”

But as much as Kentucky might be more in the conversation, Louisville coverage is still very present on the station. Especially with Coffey and Company in afternoons.

“What I try to emphasize to people is you didn’t get any less U of L coverage, I’m just now in the afternoons. I think top to bottom, just not being Cards Radio has opened us up to new clients that want to advertise. People know now they’re going to get both UK and U of L.”

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BSM Writers

Programmers Offer Ideas To Refresh The ManningCast in Year 3

Matt Edgar, Matt Fishman, Parker Hills, Q Meyers, Jimmy Powers and Kraig Riley share their thoughts.

Demetri Ravanos

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Monday night brought the second season of The ManningCast to a close. ESPN’s alternate broadcast of Monday Night Football featuring Peyton and Eli Manning remains a trail blazer. Plenty of other networks and other sports have tried to copy the formula. It just never seems to work as well. There is something about these guys, their chemistry, and their view of football that just works.

Still, the ManningCast missed that feeling of freshness this year. It’s nobody’s fault. We had expectations. That is very different from 2021, when this was a wild, new concept.

The circumstances at ESPN have changed too. In 2021, the network was looking for a crew that could capture the big game feel of the Monday night slot, because it didn’t have it on the main broadcast. Now, it has Joe Buck and Troy Aikman, arguably the two voices most identified with big NFL games. That means the Mannings have to do more than just provide a star-powered alternative to the main broadcast.

Going into 2023, the ManningCast will be facing a problem that is pretty common in radio. How do you improve something that works? Reinvention isn’t necessary for the broadcast, but a recalibration would certainly raise the ceiling.

“Disney isn’t looking at Peyton Manning as part of ESPN,” I wrote in 2021. “They are looking at him as Mickey Mouse or Iron Man or Baby Yoda. He is another of Disney’s mega-brands that is talked about on investor calls and upfront presentations.”

With that kind of commitment from the network in mind, I asked six radio program directors to answer two questions.

1. Going into year 3, how has your view of the ManningCast changed since its debut?

Matt Edgar (680 The Fan in Atlanta) – I view the ManningCast as the standard of all alternate game broadcasts, nothing really comes close.  

Matt Fishman (850 ESPN in Cleveland) – The real challenge is how to be more interesting and entertaining each week. The first year was a great novelty. A real breath of fresh air, especially with some underwhelming games.

Now that ESPN MNF’s main broadcast is the powerhouse of Joe Buck and Troy Aikman, you need to be bigger and more unique to get people to check it out. 

Parker Hillis (Sports Radio 610 in Houston) – Early on I was skeptical of the ManningCast. I wanted a “two guys hanging out at the bar talking football” vibe that was less formal and more fun. What I got in the beginning was not that. The broadcasts leaned heavily into Peyton’s football IQ, diving way too deep into X and O analysis in real-time and providing more of a distraction than a benefit. The production and pacing felt clunky and awkward, another distraction. And most frustratingly, I didn’t get anything out of Peyton and Eli’s personalities.

Somewhere along the way, as the concept has been refined and Peyton and Eli clearly have gotten more comfortable, they’ve gotten there. Two goofy football nerds with incredible insight and experience seamlessly meshing smart analysis with real football fandom. They’re inviting me in to watch the game with them, not telling me what I need to know about what’s going on, and that is something I can get into and really enjoy. 

Q Myers (ESPN Las Vegas & Raider Nation Radio in Las Vegas) – For me personally it hasn’t changed much. I find it entertaining but only in a small serving size. I might pop on for an interview with a guest that I really want to hear from but then tune out. I really enjoy the game being the bigger feature, and I realize for a lot of the games that aren’t that great this could help out a bit. 

Jimmy Powers (97.1 The Ticket in Detroit) – It hasn’t really.  I’ve enjoyed it from the beginning and thought it was genius when it debuted! I think it has given many sports fans an alternative option to the traditional broadcast, which allows them to get a better understanding of what is going on. In my opinion, the knowledge and entertainment value they bring to the viewer is excellent! 

Kraig Riley (93.7 The Fan in Pittsburgh) – My view has changed in that, as much as I loved it when it debuted, I questioned the long-term sustainability given how driven it was by the guests they welcomed in. I always wanted more of the Peyton-Eli brotherly relationship part of it. Their breakdowns of the game were good and so were the guests, but what were they going to do to add to that? Since they’ve shown more of their personalities, it stands out more in a way that separates itself from just watching the standard broadcast of the game.  


2. As a programmer, what would you do to freshen up this brand next season?

Edgar – You don’t want to get gimmicky or clownish, but I’d love to see them talk with a mic’d up player, similar to what they do on Sunday Night Baseball. They obviously can’t speak with a player between the lines, but what about someone who is in the mix and actually playing, like a linebacker after the defense comes off the field?    

Fishman – To me, the biggest “miss” is not having Eli and Peyton in the same place. It creates a certain sloppiness and a decent amount of talking over each other. Some of that gives it the casualness that’s appealing and some of it is just messy. It’s sort of like Zoom calls. They were fine when you needed them during the pandemic, but if you can do it in person, it’s better. 

Hillis – It might not be “freshening it up”, but the biggest thing I would do to tweak the Manningcast is limit the interviews. Peyton and Eli can carry the broadcast with their personalities and knowledge alone.

Having big name guests from the NFL, the sports world, and pop culture makes for a great promotion piece to draw in a different audience, but at the end of the day, it’s distracting and pulls away from the game I’m watching and the brand of the broadcast itself. I want to connect with Peyton and Eli… that’s what the brand is built around, so give me more of them. 

Myers – I think keeping it a little more tight as far as breakdowns and analysis from the two make it good. A lot of times when it gets off the rails it does tend to be funny, but I don’t feel like I learn a lot from it. It feels to me like a lot of the comedic side of things is forced at times, when it happens organically it just seems better. For example, with Peyton walking off after Maher missed his 3rd kick. That felt like what we all were doing at the time.

Powers – Since they only do a number of games, I would put the two of them together in the same room to view the games. You could still split the screens and have the same look – but it would prevent (or at least limit) the talking over each other because of the delay.  That is especially a problem when they bring in 3rd person. 

Riley – I would push for more of the content that stands out aside from the game and can be pushed on social. I think the original audience will always need more in order to continue engaging with them over the standard broadcast of the game. That audience knows their broadcast is different, but what about the audience that hasn’t engaged yet or has possibly disengaged? 

Serve them up with some breakdowns of the game that only Peyton and Eli can provide. Give them the best clips of the interviews. But super-serve them on the entertainment and personality sides so that the audience knows they’re getting something more than just the game. They can consume that elsewhere.


The ManningCast is not in danger. It’s one of the most influential sports television products of the last 15 years. Even radio is trying to figure out a way to make it work. Edgar’s station, 680 The Fan, delivered a conversational alternate broadcast of the Peach Bowl this year.

Like anything else in pop culture though, the producers always have to think about what is next. How do you tempt fans to come back for more? It’s why we don’t see Spider-Man fight the same villain in every movie. When you know the parameters, the content has to be all killer and no filler just to move the needle.

But this is a product built around live sports. By nature, there is plenty of filler in a football game broadcast. That isn’t the Mannings’ fault, and most weeks, they find a way to make gold in those moments. Going into the 2023 football season though, the novelty of the ManningCast, and frankly of alternate broadcasts in general, will have worn off. Peyton and Eli don’t have to change everything, but re-evaluating where their show stands and where it could go wouldn’t be a bad idea.

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