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98.5 The Sports Hub Leads The Way in Boston’s 2021 Winter Ratings Book

“98.5 The Sports Hub finished 1st across all categories in the Winter 2021 ratings book.”

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98.5 The Sports Hub is on quite a roll. The Boston sports radio station once again finished 1st in the ratings with Men 25-54 according to Nielsen Audio data. Chad Finn of the Boston Globe was first to report the news.

The Hub recorded an impressive 13.8 share from January 7 to March 31. The performance was enough to lead the market, though 98.5 did slip from a 15.0 share in the fall. They were up nearly two full points year to year though.

98.5 cruised to 1st place in mornings thanks to a 14.0 share from Toucher and Rich. Zolak and Betrand finished 1st in middays too with a 14.5 share. ‘Felger and Massarotti’ led the entire market with a massive 16.5 share, 1st place finish in afternoons. And the combination of Adam Jones and Boston Celtics and Boston Bruins play by play lifted The Hub to a tie for 1st at night (6p-11p) with an 8.7 share.

WEEI meanwhile finished the winter book in 5th with a 5.1 share with Men 25-54. That number includes the station’s stream (0.2) and Providence number (0.2) from affiliate WVEI which also broadcasts in the market.

Among WEEI’s weekday shows, ‘The Greg Hill Show’ performed best. Hill delivered a 6.8 share in mornings (0.6 off the stream, 03. from WVEI) to finish 4th. Dale Arnold and Rich Keefe’s final midday book placed them 5th with a 5.2 share (0.3 from the stream, 0 from WVEI). Andy Gresh took over for Arnold on March 15th. His contributions won’t be known until the spring book comes out. Afternoons saw Glen Ordway, Lou Merloni and Christian Fauria record a 5.1 share (0.1 from the stream, 0 from WVEI) to finish tied for 4th. And ‘Mut at Night’ featuring Mike Mutnansky generated a 3.4 (0.4 from the stream, 0 from WVEI) between 6p-11p ET to place 10th.

Sports Radio News

Joy Taylor Says Aaron Rodgers Is More Likeable After Pardon My Take Appearance

“It makes him astronomically more likeable,” Taylor said.

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Joy Taylor

On Monday, the Pardon My Take podcast dropped their latest episode which featured an interview with Green Bay Packers quarterback Aaron Rodgers. Big Cat, one of the show’s co-hosts, is a Chicago Bears fan and has spent a lot of time not liking Rodgers publicly.

Colin Cowherd saw one of the many clips that the show shared and brought up how much he thought that Rodgers took ribbing from Big Cat and the podcast in stride. That’s when Joy Taylor offered that the interview could help Rodgers in the long run.

“It makes him astronomically more likeable,” Taylor said. “When you can show that you don’t take yourself that seriously, all of the animosity that people have towards you just kind of starts to wither away.”

She added that the disarming quality helps if people don’t perceive Rodgers as thinking he has all the answers.

“When people feel like they are projecting ‘I know more than you’ and ‘I’ve got it all figured out’ energy, people are like: ‘you got to be the smartest guy on the room all time time? You’re not.’

This is so likeable,” Taylor said. “It’s really funny.”

Cowherd agreed and even said he is probably going to go listen to it after the show.

“Aaron is genuinely laughing as they make fun of him and that is an incredibly endearing quality.”

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Sports Radio News

WNSR Debuts ‘Power Hour’ with Sami Kincaid

Nashville’s WNSR debuted Power Hour with host Sami Kincaid.

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Power Hour with Sami Kincaid

Nashville has a brand new voice to listen to on WNSR and her name is Sami Kincaid. On Saturday, the station debuted Power Hour with host Sami Kincaid.

The debut show featured Associated Press writer Teresa Walker, Vanderbilt women’s basketball guard Jordyn Cambridge and North Georgia assistant softball coach Alea White. The show is focused on women that are operating inside sports.

The show airs Saturdays from 9-10a CT.

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Sports Radio News

Toucher and Rich: Dennis Eckersley’s Retirement a “Huge Loss”

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

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Dennis Eckersley

On Monday, Dennis Eckersley announced that he was going to retire from the Boston Red Sox television booth at the end of this season. The current NESN analyst is leaving after twenty years on the air with the team.

The news broke during Toucher and Rich on 98.5 the Sports Hub and it gave show co-host Rich Shertenlieb a chance to mention the news and praise the departing personality.

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

The show spent the rest of the segment talking about what Eckersley offered that made him so unique. That’s when Matt McCarthy, fill-in for Fred Toucher, said that Eckersley was exactly what you wanted in an analyst.

“You want someone that’s going to give you an opinion,” McCarthy said. “Eck gave you an opinion. He’ll be missed.”

McCarthy also pointed out that this is the latest major shakeup that has happened to the television broadcast in recent years.

“There’s no doubt this is a blow,” McCarthy added. “This is a tremendous loss to that Red Sox broadcast to which has taken a lot of hits over the years with the loss of Jerry Remy, the decision to move on from Don Orsillo and now Dennis Eckersley retiring… they are going to have to find an entertainer in there. Matt McCarthy

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