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101 ESPN Cruises To Winter Book Ratings Victory

“101 ESPN finished the St. Louis winter book in 3rd place in both weekday prime and the full week.”

Jason Barrett

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In the city of St. Louis, the sports radio conversation starts and ends with 101 ESPN. At least if you go by the ratings. According to Nielsen Audio, the St. Louis sports station produced a 7.2 share in the winter book, strong enough to place them 3rd overall with Men 25-54 for the full week (M-SU 6a-Mid). The station was also 3rd in weekday prime (M-F 6a-7p) with a 7.0 share. Their numbers were up from last year during the same period.

Leading the station’s performance among its weekday shows was The Fast Lane with Anthony Stalter, Brad Thompson, and Jamie Rivers. The popular afternoon trio generated a 7.6 share to finish 3rd in afternoon drive. Just below them in middays, Dan McLaughlin’s program, and the team of Brandon Kiley and Alex Ferrario delivered a 6.9 to place 3rd between 10a-2p. Rounding things out in mornings, Randy Karraker and Michelle Smallmon also came in 3rd, producing a 6.8 share.

101 ESPN also got a big performance out of their evening programming. The St. Louis Blues move to the FM dial has paid dividends for both parties, with the 7p-12a timeslot recording an 8.3 share during the winter book. That rating placed the station in a tie for 3rd at night.

The city’s other sports radio brand 590 The Fan, KFNS wasn’t listed in this quarter’s ratings report.

Though we focus primarily on sports radio in our quarterly reporting, there was one statistic worth sharing from overall listening in St. Louis. The market’s top three stations with Men 25-54 are 105.7 The Point, KSHE and 101 ESPN. All three are owned and operated by Hubbard Radio. When combined, those three brands own 40-42% of Men 25-54 listening for the full week and weekday prime. That number soars to 47% in morning drive and 44% in middays. That means 40-47% of male 25-54 listening in the market is happening on one of those three brands. That’s a massive uphill climb for other local stations.

Sports Radio News

Tony Rizzo Tired of Everyone Thinking ‘The Really Big Show’ Is ‘The Aaron Goldhammer Show’

“Well, Chuck, you and Aaron Goldhammer are gonna have a good old time. I am done.”

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The Really Big Show on ESPN Cleveland is a staple in the market, with the pairing of Tony Rizzo and Aaron Goldhammer winning the top spot in BSM’s Top 20 in 2021 as the best mid-market sports radio midday show. Rizzo, however, was not happy with a recent comment from Charles Barkley about the show.

During Inside The NBA earlier this week, Barkley said “My boy Aaron Goldhammer had me on his show on ESPN Cleveland”, and that did not sit well with the veteran host.

“I’m done at the end of this year on the Really Big Show. All over,” Rizzo joked. “I worked my whole life at doing this and everyone thinks it’s The Aaron Goldhammer Show. I’m done, I’m really done. I’m serious, I am done. Good luck with your new show. I hope you can sell jewelry and windows, I hope you can do it. I’ll be rooting for you.”

“Thanks. Sounds like you’ll be rooting for me,” Goldhammer replied sarcastically.

“I have other things that I’ll be doing, but I am done,” continued Rizzo. “I ain’t worked 35 years for this guy to hijack every interview I’ve done. Sick of it.”

“My first show I’m gonna come on and say ‘You know, I was talking to my boy, Tony Rizzo, he used to guest host the show.”

“Well, Chuck, you and Aaron Goldhammer are gonna have a good old time. I am done,” Rizzo concluded.

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Sports Radio News

Tyler Polumbus: ‘I Couldn’t Talk About Colorado Football On Denver Radio Before Deion Sanders’

“You are now a cultural icon for kids all across the country.”

Jordan Bondurant

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Over the weekend Deion Sanders was formally announced as the new head football coach at Colorado University after three seasons at FCS Jackson State.

The hall of fame defensive back transformed Jackson State in his short stint at the HBCU, and the hope is that Sanders will be able to make football in Boulder relevant again.

Talking to Pete Medhurst and Chris Russell on The Team 980 in D.C. on Wednesday, Altitude Sports Radio host Tyler Polumbus explained how Deion’s hiring alone has already started to make an impact on the Buffaloes program.

“In 48 hours, Colorado’s social media accounts grew by 150,000 people,” Polumbus said. “And that’s the Deion Sanders effect. You are now a cultural icon for kids all across the country.”

Polumbus, a Denver native who played football at Colorado and recently joined Altitude Sports Radio after a stint at rival 104.3 The Fan, said the hiring has even made the school’s program a relevant topic on the radio.

“I couldn’t talk about CU on my radio show. CU is never talked about,” he said. “And Colorado is a one-sport (state). It is the Denver Broncos – that’s it. And from here on out until Deion Sanders is no longer the head coach at CU, they will be the top story here in Colorado.”

Medhurst mentioned how USC and UCLA exiting the Pac-12 for the Big Ten starting in 2024 could open the door for Colorado under Deion’s leadership to make some noise in the conference. But despite all the excitement from the Sanders hiring and not having seen what he can do with the team on the field, Polumbus said he’s trying to keep things in perspective.

“We already got catfished once this offseason with Russell Wilson,” he said of the Broncos quarterback. “So we’re trying to not let our hopes and enthusiasm get all too high with Deion Sanders, because I can’t let myself get catfished twice in one year.”

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Sports Radio News

Colin Cowherd: Baker Mayfield Isn’t That Interesting To Me Anymore

“Carolina’s weak, and he has proven to be over-drafted. The Rams right now are boring, I don’t think with a bad o-line and limited weapons he’ll find it any easier than he did in Carolina.”

Jordan Bondurant

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Former Cleveland Browns top draft pick Baker Mayfield’s stint with the Carolina Panthers ended after this past week, with the team placing him on waivers. On Tuesday, news broke that the L.A. Rams claimed Mayfield.

On FOX Sports Radio, host Colin Cowherd said Wednesday he didn’t have a hot take on the news.

“For a couple of years, three years or so, I talked about Baker Mayfield I swear to God every other day during the football season,” Cowherd said. He was considered one of Mayfield’s most vocal critics even going back to his playing days at Oklahoma.

“But I said when he left Cleveland I wouldn’t talk about him as much, because he’s just not that interesting,” he added. “Carolina’s weak, and he has proven to be over-drafted. The Rams right now are boring, I don’t think with a bad o-line and limited weapons he’ll find it any easier than he did in Carolina.”

Despite the fall from grace for Mayfield, Colin Cowherd said he hoped for the best for Baker moving forward.

“I honestly wish him well. I don’t root against professional athletes. Russell Westbrook can drive me crazy. Baker Mayfield drove me crazy, but he’s a nice kid.”

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