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Sunday Night Baseball Having Best Season Since 2017

“The first four games have shown 23% audience growth from the same period in 2019 and 26% audience growth from the first four games of last year.”

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The baseball season is bringing a lot of good news for Major League Baseball’s broadcast partners. That includes ESPN. The network’s Sunday Night Baseball package has delivered strong ratings all season long. It is off to its best start in five years.

Austin Karp of Sports Business Journal reports that ESPN has averaged 1.71 million viewers for each of the four Sunday night games it has aired this season. That number was topped in 2017, when the network’s first four games averaged 2.2 million viewers. It should be pointed out that the league was coming off of the first Cubs World Series victory in 108 years, so certainly there was an added element of curiosity.

As for Sunday Night Baseball in 2021, the series has shown tremendous growth. Audience through the first four game is up 23% from the same period in 2019 and up 26% from the first four games of last year.

ESPN’s Sunday game hit its high point of the season this past weekend. More than 1.8 million people tuned into ESPN for the traditional broadcast of the Padres’ comeback win over the Dodgers. Another 200,000 turned on ESPN2 for the special Statcast. That made the game the first Sunday Night Baseball game to be watched by more than 2 million people since 2019.

Could that happen again? Certainly the budding rivalry between the Padres and the Dodgers helps, but there are other reasons to be optimistic. The Red Sox, who have a national fan base are surging. Major market teams like the San Francisco Giants and New York Mets are also off to hot starts. If teams like the Cubs, Braves, and Yankees are able to right their respective ships, Major League Baseball could be in for a truly special season.

Sports TV News

Robert Griffin III Replaces Randy Moss on Monday Night Countdown

The network announced the addition of Robert Griffin III to the pre-game program.

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Robert Griffin III
David Becker, Getty Images

With Monday Night Countdown set to lead into Thursday’s preseason matchup with the Chicago Bears and Seattle Seahawks, ESPN announced their lineup for the show.

The network announced the addition of Robert Griffin III to the pre-game program. Robert Griffin III will join Booger McFarland and Steve Young as the show’s main analysts.

They will be partnered with Suzy Kolber who returns for her sixth year as the show’s host and news breaker Adam Schefter.

It was reported in July that analyst Randy Moss would not be returning to the show, opting instead to focus solely on Sunday Night Countdown.

The first regular season action featuring Monday Night Countdown will be on Monday, September 12 when the Seahawks play the Denver Broncos.

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Sports TV News

Leafs Nation Network, the Toronto Maple Leafs Channel, Is Going Off the Air

“Thank you for your viewership. As of Sept. 1, Leafs Nation Network TV services will no longer be on air.”

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The Toronto Maple Leafs launched Leafs TV, a team-specific specialty channel in 2001 and rebranded it as Leafs Nation Network in 2017. However, after nearly twenty-one years on the air, it will fade to black at the end of August.

“Thank you for your viewership,” the channel told viewers who have tuned in recently. “As of Sept. 1, Leafs Nation Network TV services will no longer be on air.”

The news was confirmed to the Sun. Staff said they had been informed of the news a few weeks ago however few jobs are expected to be lost, of any, as many of the LNN duties will be moved to the digital format.

Leafs TV was part of the sale of the Toronto Maple Leafs franchise sale in 2011 to Bell-Rogers communications (worth $1.32 billion). With that sale, Leafs TV began to become a “redundant” channel focusing mainly on classic games and interviews once Rogers made a 2014 deal to become the dominant NHL network, grabbing the majority of live programming.

“Leafs TV was a big bargaining chip at the time of the (Rogers-Bell sale), but they’ve come to see that (lack of game broadcast presence) doesn’t work,” a source told the Sun.

A statement from MLSE on Tuesday read in part: “With new and increasing opportunities to share content on its digital platforms, subscribers to the Leafs Nation Network were informed earlier this month that the channel would cease being broadcast on Sept. 1. Maple Leafs game day and practice coverage will continue to be shared across the team’s digital platforms, combined with exciting new content on the team’s social and digital channels. The team will continue to produce live Marlies home games with details being shared in the weeks ahead about where those broadcasts will be made available.”

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Sports TV News

Stephen A. Smith Says He Wants Mike Francesa on First Take

Russo smiled and chirped back, ““You can’t beat me, you’re never gonna beat him.”

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Stephen A. Smith, Mike Francesa

Stephen A. Smith seems to be looking to debate every major media personality with big opinions and he has set his eyes on Mike Francesa.

Smith was on First Take on Wednesday with weekly guest Chris “Mad Dog” Russo and chastising Russo for being upset with Aaron Rodgers calling out his wide receivers. That’s when Smith brought up the former WFAN tandem of Mike and the Mad Dog.

“The thing that disappoints me about you,” Smith said to Russo, “you’re upset with honesty. You are not only hosting your own radio show, you have your own channel.”

Smith continued, “You are one of the pioneers if not THE pioneer with Mike Francesa, who, by the way, I got to get him on this show one day too, with you. You understand what I’m saying? I mean it would be my honor to have Mike Francesa too.”

Russo smiled and chirped back, ““You can’t beat me, you’re never gonna beat him.”

Smith returned once more with “I ain’t scared. I’m never gonna beat him, but I’ll try, damn it.”

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