Sports Radio News
104.5 The Zone Enjoys Big Gains in Nashville Winter Book
“Though change has been a part of the narrative surrounding 104.5 The Zone’s programming changes, one thing hasn’t changed, local listeners still love the radio station.”
If you’ve been following the Nashville sports radio scene for the past year, change has been a large part of local conversation. Market leader 104.5 The Zone, navigated thru a sea of programming changes in August, which included installing a new morning show, midday show, and adjusting the personnel on its afternoon show. That was followed by their popular midday show, Midday 180 exiting for Outkick, Buck Reising stepping in to their spot, a partnership formed with A to Z Sports, and late last week, the station adding former Tennessee basketball star Ron Slay.
Though change has been a part of the narrative surrounding The Zone’s programming changes, one thing hasn’t changed, local listeners still love the radio station. In fact, listening was up in a few key areas this year compared to 2020.
In the 2021 Winter Book, The Zone shined across the board. Starting with weekday prime (M-F 6a-7p), The Zone ranked 4th with an 8.0 share among Men 25-54. That was a 2.7 increase from the station’s 2020 Winter Book.
Turning to mornings, Jason Martin and Ramon Foster delivered a 7.5 share to lock up 3rd place. The morning show was up a half point year over year and two ratings positions.
The news was even better in middays (10a-3p) where the combination of Buck Reising, and Mickey Ryan and Blaine Bishop, secured a 3rd place finish with a 9.1. share. That was a 3.6 point improvement year over year and four slots.
Finishing in afternoons, 3HL produced an impressive 6.9 share to rank 4th. Their performance was nearly double their previous year’s result. The show gained 3.4 points and enjoyed a station best eight spot jump.
Data this quarter for 102.5 The Game wasn’t available. However, a local source confirmed the station’s quarter wasn’t strong.
The Zone right now is very healthy. They’re on a different level ratings-wise, a testament to their bond with local listeners. Equally deserving of credit is program director Paul Mason and the station’s new hires. To make significant progress year over year, while undergoing lineup changes and dealing with increased noise is impressive.
102.5 The Game on the other hand has work to do to catch up. They’re hoping the recent addition of Caroline Fenton will help. A good playoff run by the Nashville Predators could provide a boost as well.
Outkick 360 (formerly Midday 180) meanwhile is likely to be heard from again in the market. The show has already gained clearance in Knoxville, and remains interested in finding a Nashville home too. Can Clay Travis and Sam Savage pull it off? I wouldn’t bet against them.
Last but not least, Josh Innes is now in town hosting mornings on 105.9 The Rock. He has proven he can create interest and produce ratings during prior stops. Will he be able to lure local sports radio listeners his way despite hosting a rock morning show? Time will tell.
The choices for Men 25-54 in Nashville are aplenty. How they’ll continue to consume sports talk content in 2021 remains to be seen, but for now, The Zone is comfortably in the driver’s seat.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Radio News
Doug Gottlieb: I Would Give Up Radio For Coaching Job
“I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up.”
Fox Sports Radio host Doug Gottlieb recently interviewed for the vacant head coaching job at Wisconsin-Green Bay and detailed the experience on his podcast.
“I got a chance to talk to (Wisconsin-Green Bay AD) Josh Moon several times during the year after they had made their coaching job available and my approach to how I’ve done these things — and this is not the first time I’ve gone down this path, but this was a different path,” Gottlieb said on his All Ball podcast.
“This is a low-major, mid-major job, and there’s no connection there. I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up. I love doing it and I think there’s a very smart world where if I’m coaching I can still do this podcast and still do it with basketball people all over the country and the world, and it’s kind of like a cheat code.”
He continued by saying that seeing Shaka Smart be successful at Marquette has motivated him to continue to search for the right fit as a college basketball coach.
“That’s what I want to do. And last year when I was coaching in Israel, that also continued to invigorate me…this is something that I would really like to do. It has to be the right thing. It has to be the right AD who hits the right message.”
He continued by saying that a sticking point of negotiations was he wasn’t willing to give up his nationally syndicated radio program for the job. He was willing to take less money for his assistants pool, but also to continue doing his radio show.
Gottlieb did not get the position with the Phoenix, noting that he was a finalist but was never offered the job. The position ultimately went to Wyoming assistant coach Sundance Wicks. Wicks had previous head coaching experience and had worked with Green Bay athletic director Josh Moon at Division II Northern State. He admitted he wasn’t necessarily “all-in” on the job due to the current ages of his children and whether the timing was right to uproot his family to move to Northeastern Wisconsin.
The Fox Sports Radio host does have coaching experience. He has worked as a coach for the U.S. men’s basketball team at the Maccabiah Games, sometimes referred to as the Jewish Olympics.
Gottlieb’s father — Bob — was the head men’s basketball coach at Wisconsin-Milwaukee from 1975-1980, compiling a 97-91 record.
Sports Radio News
Waddle & Silvy: Scott Hanson Told Us to Lose His Number
“We didn’t call him back, so he set out what he wanted to do.”
Aaron Rodgers took immense pride in the fact that he told ESPN NFL Insider Adam Schefter to “lose his number” while discussing his future earlier this week on The Pat McAfee Show. ESPN 1000’s Waddle & Silvy said they’ve experienced similar treatment from guests on their radio show.
While discussing the Rodgers interview with McAfee, the pair admitted that NFL RedZone host Scott Hanson once told their producer to stop trying to book him for interviews on the program.
“I believe the presentation was ‘Do me a favor: lose my number after this interview’,” Tom Waddle said. “So he tried to do it politely. Scott Hanson did. Get out of here. That concept is foreign to me. How about ‘Hey, next time you text me, my schedule is full. I can’t do it, but thanks for thinking of me’. ‘Lose my number?’ You ain’t the President, for Christ’s sake. I’m saying that to anyone who would say that. ‘Lose my number?’ We’re all in the communication business. I just don’t know — why be rude like that to people? What does that accomplish? You know what it accomplished? We didn’t call him back, so he set out what he wanted to do.”
Co-host Mark Silverman then mentioned that the show once tried to book Hansen and NFL Red Zone host Andrew Siciliano together in the same block, with the idea of doing a trivia game to see who the supreme Red Zone host was. Siciliano agreed, but Hansen declined.
The pair also confirmed that an NFL Network personality had told them to lose their number, but couldn’t remember if it was Rich Eisen or not.
Silverman later joked that maybe Hanson was getting a new phone with a new number, and was politely sharing with the producer that he could lose the current phone number because he would share his new number in short order.
Sports Radio News
Seth Payne: Aaron Rodgers ‘Makes Gross Inaccuracies’ When Calling Out Media
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations.”
Aaron Rodgers is always mad at the media for the inaccurate things he says they report, but according to Sports Radio 610 morning man Seth Payne, no one is more inaccurate than the quarterback himself.
Friday morning, Payne and his partner Sean Pendergast played audio of Aaron Rodgers responding to a question about a list of players he provided to the Jets demanding they sign. Rodgers called the idea that he would make demands “so stupid” and chastised ESPN reporter Dianna Russini, who was the first to report it.
“Now to be clear, Dianna Russini didn’t say demands in her tweet. She said wishlist,” Pendergast clarified.
They also played a clip of Russini responding to Rodgers on NFL Live saying that she stands by her reporting and it is her job to reach out to confirm that it is true.
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations,” Seth Payne said.
He added that if Rodgers is being serious, he is doing some serious nitpicking. He claims that he didn’t give the Jets a list, but that he spoke glowingly about former teammates and told the Jets executives that he met with who he enjoyed playing with during his career.
Payne joked that maybe he wrote down the names in a circle pattern so that it was not a list. Pendergast added that he could have had Fat Head stickers on his wall that he pointed to instead of writing anything at all.
In Payne’s mind, this is a case of Russini catching stray frustration. Neither in her initial tweet nor in any subsequent media appearance did she use the phrase “demands”.
“What he’s actually responding to in that instance is Pat McAfee is the one that described it as a list of demands,” Seth Payne said.