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5 Who Get It, 5 Who Don’t

A weekly analysis of the best and worst in sports media from a multimedia content prince — thousands of columns, TV debates, radio shows, podcasts — who receives tweets from burner accounts belonging to media people.

Jay Mariotti

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THEY GET IT

Steve Kornacki, NBC — What began as a gimmick — let the Election Night “chart-throb’’ wear his Gap slacks and make sports picks — has rocketed into a full-scale credibility explosion. As the media industry plunges into the legal gambling craze, we know of at least one expert tout in Kornacki, who followed his NFL playoff successes as the only NBC prognosticator to nail the Kentucky Derby winner — 12-1 shot Medina Spirit — while 10 others were whiffing. Here was his pre-race rationale: “I scoured the board. I have 11 different theories, but here’s one: Bob Baffert, six-time Kentucky Derby winner, has a horse that can get at or near the front of this race and has double-digit odds. I can’t have my King Fury. I’ll take a shot on Baffert at 12-1, Medina Spirit.” Why would I buy a subscription to the Action Network or Vegas Stats & Information Network when Stevie Khakis provides winners for free? Damn, I just gave his bosses an idea: Kornacki subscriptions. Hope his agent has snagged him a big raise.

Nicole Auerbach, The Athletic — Why not grant parole to a serial killer? That was the approximate reaction in the collegiate sports community when NCAA president Mark Emmert, maybe the most inept in a long conga line of shoddy sports administrators, was given a two-year extension by the university presidents who’ve reaped mega-millions from his reign. Auerbach had worked hard to extricate him from office, reporting that more than two dozen Division I commissioners and athletic directors believed “Emmert’s tenure should end.’’ She was left to conclude: “This is the face that the NCAA’s highest governing body wants as its representative. It is not who athletic directors would choose. It is not who commissioners would choose. It is not who athletes themselves would choose. But in a system designed to stagnate, he was apparently the only viable option — which says more about the system than it does about Emmert himself. And that is what those who claim to love college sports will have to live with.’’ On a beat of toxic excess, Auerbach and Sports Illustrated’s Pat Forde continue to be the foremost must-reads.

Social media boycotters — The U.S. sports industry would be much happier and healthier if it adopted the bold lead of the English Premier League: Snub Twitter, Instagram, Facebook and the like. Shocking as it seems — think of the cold-turkey withdrawal, the gaping holes in the collective consciousness — the soccer league decided social media didn’t exist from Friday afternoon through Monday night … and survived just fine. Events have been messy there lately, from ongoing racist abuse of players to protests of American-based owners who failed spectacularly in trying to form a superleague. So, clubs and players pressured the companies by shutting them down, joined in silence by English sports such as cricket, rugby, tennis and horse racing. The men in white coats would have to put LeBron James in a straitjacket without his device, but as I always say, don’t let other tweeters’ problems become yours. A vacation from the Internet might be better than Bali at this point.

Mike Tirico, Bob Baffert, Bill Belichick — Before the Kentucky Derby, the trio shared a chat based on mutual admiration between Baffert and Belichick, both multiple winners of the premier events in their sports. Was I the only one who noticed how all three have survived major professional scandals? In scrubbing what went wrong, they must be doing something right, though none should be proud. Obviously, there was no mention of missteps as they laughed through the NBC interview. Sweet land of liberty, of thee I sing …

Trevor Lawrence, professional — From the journalists who still exist in this business, here’s a thank you for putting a media charlatan in his place. On his first day in Duval County as would-be savior of the Jaguars — why does no one call it Jacksonville anymore? — the No. 1 overall pick deftly handled a hokey request by the NFL Network’s James Palmer. Armed with a football, Palmer said, “I want to catch the first pass you ever throw as an NFL player. What do you think, you ready?’’ Not knowing James Palmer from Jesse Palmer, Arnold Palmer or the Robert Palmer who sang “Addicted To Love’’ in front of android-like female models, Lawrence rejected the awkward ask and didn’t throw the ball, saying, “I don’t know, man. I think I’m going to save it for some of my new teammates.’’ What motivates working reporters to act like fanboys? Closer to the point, who hires them on the network level?

FoxSports.com — I’m still not convinced this site wants to compete in the highest reaches of sports content trafficking, recalling Fox’s various starts and stops in the website game. But this caught my attention: Pedro Moura left The Athletic, where he covered the Dodgers as a senior writer, to become national baseball writer at Fox. With The Athletic possibly headed for mass layoffs and strategy changes — such as emphasizing national coverage and minimizing (or dumping) local content — will we see more defections? Fox could use stronger commentary and enterprise components to offset its fan-heavy approach to live events and its ineffective debate shows. “We’re lucky to have him,’’ said the site’s managing editor, Kevin Jackson, who once had memorable fun as founding editor of Page 2 at ESPN.com. He’ll need big names before climbing into the daily Octagon — former ESPN personalty Trey Wingo hosted a draft party, I see — but Fox has the money to keep poaching, even after wasting $32 million on Skip Bayless. Should I just change the name of this column to Six Who Get It, Six Who Don’t?

THEY DON’T GET IT

Ted Leonsis, Washington Capitals owner — A tech mogul from way back, Leonsis should be the first to grasp the built-in responsibilities of a team’s social media account. It’s wretched enough that he allows Tom Wilson, the sickest of NHL thugs, to remain on the payroll. But after his double-jeopardy goonery the other night — sucker-punching the Rangers’ Pavel Buchnevich, then appearing to grab Artemi Panerin’s hair while hurling him to the ice — Wilson’s criminal activity was celebrated by the Capitals’ social media site. “atCapitals chooses: Violence,’’ went the tweet, beside a photo of Wilson and a cryptic comment that he lives “rent-free’’ in the minds of others as “the best goal scorer in the league.’’ The tweet quickly was deleted, but the screenshots remain interminably while Leonsis ponders this question: Why would a sports franchise, worth three-quarters of a billion dollars, put creeps and losers in charge of its public image? Maybe because the NHL culture is enabled by a wishy-washy league office, which has suspended Wilson five times in eight years — including a seven-game ban in March — yet this time issued only a $5,000 fine, the most the players’ union allows via the collective bargaining agreement. Leonsis should lock Wilson and the guilty tweeter in the same rubberized room for a week, if not permanently.

ESPN — So here was a serious news story, building for two seasons: The electronic-sign-stealing, trash-can-banging Astros returning to the Bronx to catch hell from enraged Yankees fans. And how did ESPN handle the telecast? With play-by-play man Karl Ravech dressed as Luke Skywalker, analyst Tim Kurkjian as Yoda, analyst Eduardo Perez as a Jawa and host Steve Levy in the studio as Darth Vader. See, it was “May the fourth’’ — a nod to the “Star Wars’’ franchise — and nothing was getting in the way of Disney Company synergy. ESPN insists on cartooning-up sports events, even those with violent potential, with cross-promotional silliness. And this time, unlike the alternate NBA all-gambling broadcast and a Marvel-themed NBA cast, the schlock was on the blowtorch feed. Had a riot broken out, Ravech would have looked all-time-ridiculous as he reported the details. Apparently, I’ll have to keep cutting-and-pasting my thoughts of recent weeks: A sports event is a sacred competition featuring athletes guided by the common tenet that nothing — nothing — shall infiltrate The Game. Meaning, there are ways of engaging a youthful audience without bastardizing existing cachet.

Terry Bradshaw, Fox Sports — The appropriate response is to feel pity for Bradshaw more than disgust, knowing he was hit in the head quite often in his playing days. His crackling take on malcontent Aaron Rodgers, who is trying to politicize his way out of Green Bay, was noteworthy if not for one not-so-small detail: Bradshaw carried out a similar drama in Pittsburgh in the early 1980s. This week on WFAN, Bradshaw said of Rodgers, “Him being upset shows me just how weak he is. Who the hell cares who you draft? I mean, he’s a three-time MVP and he’s worried about who they drafted last year No. 1? … Let him cry. Retire. You’re 38. Go ahead and retire. See you later.’’ If Bradshaw is familiar with a trove known as a newspaper archive, he might want to scroll back to 1984, when he ripped Steelers coach Chuck Noll for acquiring David Woodley from Miami. After hearing Noll express concern about Bradshaw’s injured elbow, Bradshaw shot back, “If he wants opinions, he ought to call me and ask me and stop making all these comments. He ought to just keep his mouth shut and pay attention to the draft and not make statements about me until he’s absolutely certain what he’s saying.’’ Such a hazy disconnect doesn’t bode well for Bradshaw’s long-term future at Fox, which should be pondering changes in a studio-show lineup that is showing wear and tear … and amnesia.

The Undefeated, ESPN — As long as media companies spin off websites to reflect racial divisions, we won’t progress as a society. I’ve never understood why The Undefeated explores “the intersection of sports, race and culture’’ with a predominantly Black staff when such a cultural convergence could be examined more effectively by a diverse group of writers and editors. I can just hear the “Mariotti is a racist’’ nonsense, but I’d rather unite than divide. ESPN missed an opportunity to merge its editorial initiatives when editor-in-chief Kevin Merida left this week to become executive editor of the Los Angeles Times, which, like many legacy news operations, struggles with a lame digital product. Merida quickly was replaced by Raina Kelley, The Undefeated’s managing editor, which means the site will continue on a private island that should be affixed to a larger continent.

Mike Greenberg, ESPN — I knew Greenberg long before Roger Goodell was calling him “Greeny,’’ back when we covered the Jordan dynasty years in Chicago. He has the mind to be Bob Costas, but I fear ESPN has turned him into another mush-and-gusher thrilled to be in the anchor seat. I was shocked to see him profusely thank the NFL commissioner for allowing him to host the Draft, which only reinforced the naked truth: ESPN is beholden to the league for a new 11-year rights deal that places Disney in the Super Bowl rotation. If Greenberg slobbered over Goodell any longer, I’d have suggested he get a room. Then he proceeded to shriek at high decibels about Kings of Leon, who jammed on stage for a half-hour when America just wanted the damned draft picks. Rich Eisen and Rece Davis were the Kings of Lake Erie. Greeny did too many greenies.

Max Kellerman, ESPN — I don’t see skin color. Kellerman does, shaming himself and his network with concerns before the NFL Draft that the stock of White quarterbacks was rising as the status of Black quarterbacks was falling — and that it has been happening for years, as if premeditated. “That’s why my antenna are up when I notice one, two and three this year — White guy, White guy, White guy,’’ said the “First Take’’ opinionist. Well, the third “White guy’’ turned out to be Trey Lance, who is Black, and the quarterback who dropped farthest in the first round was Mac Jones, who is White. Kellerman is one of these protected morning hosts who aren’t held accountable for outrageous and/or inaccurate takes. The audience does keep score, ESPN should know.

Richard Deitsch, The Athletic — I critique media as a weekly passion project, having performed the same gig out of college in Detroit. The job is aligned with the responsibilities of a movie critic or restaurant critic — you praise and pillory, based on honest and independent appraisals — and some sports media writers do it well, bringing heat with equal parts approval and disapproval. Deitsch broke down the NFL Draft by calling the lead production bosses, Disney’s Seth Markman and NFL Network’s Charlie Yook, and letting them extol the efforts of their respective crews in Cleveland. If sports was covered this way, we’d let managers and coaches write flowery stories and temper our personal assessments. It’s time Deitsch consider a beat change, as he wearily reminds us too often of his lengthy run covering sports media. I’ll give him this much: He counts better than I do, because Five Who Don’t Get It became Seven Who Don’t Get It. I could do nine or 10 this week, but, like John Lennon, I’ve got blisters on my fingers.

BSM Writers

Chris Broussard Is No Longer Just A ‘Basketball Guy’

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great.”

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After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Cleveland Plain Dealer, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.

That was the perception then, but today, the reality is different.

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio. 

“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot.  There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.” 

Broussard has certainly made a seamless transition from print to electronic media.

After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.

With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.

“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”

After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.

In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In.  In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.

And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.

“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”

Broussard now co-hosts the show with Wright and Kevin Wildes.

“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard. 

Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland.  He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.

Believe it or not, his first love was not basketball.

“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.” 

So much for being just a basketball guy, right?

After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.

“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”

Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. Then came covering the Cavaliers for the Cleveland Plain Dealer and then it was off to New York and a bit of culture shock for Broussard.

During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.

So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.

“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games.  Ultimately that led to television.”

And the rest is history.

This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.

And this week, Broussard will be center stage in front of a lot of ears and eyeballs.

“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”

Chris Broussard has certainly come a long way in his career in sports. 

From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.

“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”

He’s no longer just a “basketball guy”. He’s a “sports guy”.

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BSM Writers

What Are The Right Social Media Answers For Sports Radio?

“What are the limits of social media for radio brands? Are there any?”

Demetri Ravanos

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Social media does not stand still. The platforms that matter today can fall out of favor with the general public in the blink of an eye. Conversely, the right feature or attention from the right people can catapult a site’s importance in the social pecking order.

How does a radio company determine what matters? Are all formats received similarly on social media or is sports radio such a unique animal that brands have to be much more deliberate in how resources are allocated? To answer these questions, I turned to some experts. 

Tom Izzo doesn’t exclude any platform when he is plotting WFAN’s social strategy. Facebook, Instagram, TikTok and Twitter may each attract a different type of sports fan, but they all matter in building and serving the larger audience.

“There is sports radio audience on every social media platform, you just have to talk to them differently depending where you are,” he told me. “The language and audience on Twitter is different than the language and audience on Facebook, but there is audience everywhere.”

Audience is everywhere. That’s what is at the heart of the conundrum. How do you best utilize your assets in a landscape that isn’t just constantly changing? It’s also constantly growing!

Lori Lewis has overseen social media strategy at an executive level for Cumulus, Westwood One, Jacobs Media and iHeart among others. Now she coaches companies on creating great content with her own company, Lori Lewis Media

She told me that the key for not just sports stations, but for any brand, is understanding what their audience prioritizes. That doesn’t mean it should be the brand’s only focus though.

“Obviously, for sports radio, it’s Twitter. But don’t sleep on short-form vertical video,” she said in an email. “When done right, you’ll see success (meaning converting views into new fans) with YouTube Shorts and/or Instagram Reels as well as playback videos on Facebook (those are visual replays from the audio show).”

Converting views into new fans was taken to a bit of an extreme in Nashville. 104.5 The Zone launched Zone TV in 2021. Will Boling took the lead in creating the product. He says that launching a proprietary video stream was never about moving away from other social platforms. It was about giving listeners more access to better content in more places.

“Our video platform affects a lot of our social strategy,” he said. “On Twitter, we don’t want to just be seen as a radio station, but as a media company. Our Twitter stream allows us to react to breaking news while also sharing our broadcast at the same time. And with Twitch’s video producer, we can create featured clips from shows whenever we want. That allows us to push video out of featured guests, funny callers and anything in between to promote our podcasts from each show too.”

Video matters so much more than ever before. It does not matter who you talk to or what platform it is you are talking about. The answer always comes back to using video to attract more eyeballs.

TikTok, our most controversial social video platform, is trying to figure out what its reach could be without the visuals. Last month the company announced that it would experiment with its version of podcasts – a mode on the app that would allow users to experience TikTok content as audio-only entertainment.

I asked all three of my experts what their initial impression of the story is. Only Izzo expressed reservations.

“Probably no need for us to be first anywhere if there isn’t any particular benefit to doing that,” he said. “We’ll watch and see what happens and if it turns out that people like consuming podcasts on TikTok we will certainly address that.”

That doesn’t mean WFAN hosts and bosses won’t keep a keen eye on the feature. I would anticipate that there may be some experimental posts that either don’t receive much of a push or perhaps never see the light of day at all.

Boling is adamant that any use of TikTok is a wise one for stations. He says anything set up with an algorithm that rewards creators for posting content the audience connects with is an asset that cannot be ignored.

“We use social media to push listeners to our YouTube channel because it’s an algorithm based platform. If we get someone to click on our page once, then our channel will get recommended to them the next time they get on YouTube. TikTok helps radio companies accomplish that and own every space in the digital market right now.”

Unsurprisingly, it’s Lori Lewis that approaches the feature in the most scientific way. Do TikTok podcasts represent a sort of new frontier for audio brands? Sure, but just like Grogu and the Mandalorian, you have to go there and poke around before you can figure out how it will work best for you.

“If TikTok expands to audio, how might you complement the mothership (The FM/AM stick) and build on the trust you’ve earned from your show? What’s a unique way to tap into new features? As social media evolves, so should our approach.”

What are the limits of social media for radio brands? Are there any? Since the onset of the pandemic, so much listening has shifted from terrestrial signals to digital streams. We have totally rethought what we are. Why should it stop with how our audience consumes our content? 

I asked Lewis if we are too narrow in thinking about how social media can serve us. Are we so focused on what is that we have not considered what could be? Can a brand have one identity on air and use social media to create something that does not mirror it, but instead compliments it?

“Depends on why you’re using social media,” she answered. “If you’re leveraging social media for increased awareness and building trust to drive more engagement during your show, it might not make sense to be different on social than on-air. But, if you’re a vanilla brand limited to creativity on-air, why not? Throw yourself out there. Show your real, relatable self (assuming it’s legal and appropriate, ha-ha). Relatability wins every time.”

Do we have to be deliberate in sports radio with how we allocate our social media resources? Yes, but that doesn’t mean there is a single correct answer. 

Strategy matters on air. It’s no different on social media. But in order to figure out the best strategy, you have to be open-minded and eager to play around with new offerings to determine what works.

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BSM Writers

Radio Row Is One of Sports Radio’s Worst Weeks

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners.

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From strictly a listener’s perspective, sports radio the week of Super Bowl’s Radio Row is one of the worst weeks.

Before I was a sports radio programmer, I was a sports radio listener. And while I didn’t realize it at the time, I was listening to sports radio with a programmer’s mindset. And every year, I would spend the entire week listening to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each year, I would wonder “What the hell is the point of this?”

And now, as a former sports radio programmer, I will sit this week and listen to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each day, I will wonder “What the hell is the point of this?”

Who does it serve? Let’s take an in-depth look at that question.

It serves the NFL. Hundreds of media professionals are stationed at its largest event, talking about it, ensuring it stays at the forefront of the public consciousness and providing millions in value for its sponsors.

It serves NFL players. Both past and present. Dozens of current and former stars will flock to Radio Row to record dozens of interviews. They’ll be paid thousands of dollars to pitch their wares as often as possible while expanding their brands outside the cities in which they currently or formerly played.

It serves the sponsors of NFL players. Radio Row provides a one-stop-shop for sponsors to send their endorsers down a line of interviews to continually get in front of new audiences. Scale, baby!

It serves the hosts, PDs, and executives. You get a working vacation! It’s awesome! I live in the Midwest, and yesterday was one of a handful of days I’ve seen the sun since November. Being in Arizona in early February is phenomenal! Plus, you get to hob knob with celebrities, get your photos taken, go to awesome parties with extravagant hor dourves and open bars, and it’s fantastic. You deserve the little break Radio Row provides; better yet, it’s all on the company dime. You get some bonding with your co-workers, you get to network, and it really is an awesome opportunity.

But you know who isn’t served? Your listeners. At least, the vast majority of them. Because here’s the reality: While it’s really cool that you’re hanging out with other radio folks, and you’ll have a plethora of former and current players swinging by for interviews, your listeners really don’t care. It’s a harsh reality, but it’s the truth. While there’s a subset of listeners who are living vicariously through you — and that can’t be completely shortchanged, it’s a big deal — the overwhelming majority couldn’t be less invested in your Radio Row interviews.

Think of it from a listener’s viewpoint: Outside of the Bay Area, do you think anyone has thought “Man, I wonder who Kyle Juszczyk thinks is gonna win the Super Bowl?” I’ll tell you that, no, they haven’t thought that, and they don’t particularly care what he thinks. Furthermore, they definitely don’t care that he’s sponsored by Old Spice, which gives him the P-P-P-Power!™

And it would be fine if there was one interview here or there, but there are some shows — both local and national — that will completely fill out their rundowns with interviews with people your listeners don’t especially care about, ask questions that your listeners don’t especially care about, and end the interview by asking who they think wins Sunday, why they think that way, and allow them to pitch their boner pills or whatever else they’re schlepping. Every day. For five straight days. For two, three, four, or even five hours.

It stinks.

Self-serving isn’t bad as long as you recognize it’s self-serving. And that could be potentially the biggest issue. Now and then, you’ll get a host that is sanctimonious and pretends they’re doing the listener a favor by spending a week away from their family in a warm weather destination, rubbing elbows with some of the greatest players — both past and present — in the game. You’re not. You’re spending a week eating all the free food you can find, drinking all the free beer you can find, and taking pictures to post on your Instagram. And that’s fine, but don’t pretend like it’s something it isn’t. You can talk yourself into its importance, but it’s important to you.

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners. You can turn it into one with thoughtful questions, a unique spin on the traditional interview, or avoiding the same boring questions your subject has been asked 1,000 times during the day, but you’ve gotta go the extra mile to accomplish that. And I hope that’s not something you lose sight of this week.

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