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Meet The Market Managers: Ivy Savoy-Smith, Audacy Washington DC

“We’re just efficient and we can show you that. We can show you by the qualitative of our listeners. We can show you the research and I can show you who my listeners are, where they live, how much money they make, how smart they are, and what types of jobs they have.”

Demetri Ravanos

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Ivy Savoy-Smith has been leading Audacy’s Washington, DC cluster since December 2019. That doesn’t mean she is new to the seven-station cluster by any means. The Maryland native has spent virtually her whole life in the DMV (DC, Maryland, and Virginia) and the majority of her entire career inside the same building. 

Being a local is important in the nation’s capitol. It means something different to the people that grew up there than it does to those who relocate there to work in government, defense or the lobbyist industry. If you’re a transplant, DC is built on politics. If you grew up inside the Beltway though, you know shutting out politics is important to maintaining your sanity. 

A big part of the success of 106.7 The Fan has been due to the station’s ability to do just that – shut out politics. Ivy told me that it’s a big part of what’s helped the station remain strong when competing for advertising dollars against powerhouse news/talkers like WTOP and WMAL. As strong as The Fan has been, it’s no longer the lone brand inside Audacy DC headquarters. 2020 ended with Audacy adding another weapon to its sports radio arsenal when the company struck a deal with Radio One to acquire Team 980. With two familiar local brands operating under one roof in a city that loves sports and isn’t afraid to spend to be associated with it, Ivy and her team like their chances, even if politics occasionally cause a little chaos.   

Demetri Ravanos: You were born and raised in the DMV-area, right outside of DC. I think for those of us from the outside, it’s hard to understand what that is like, because politics is what keeps the town ticking to a certain extent. And because of that, it becomes part of people’s everyday life and everyday conversation because everybody knows somebody that works in that field. With that being the case, how important is it that your sports stations be a pure escape from those conversations? I would imagine that is a real selling point, not only for listeners, but also talking to advertisers too.  

Ivy Savoy-Smith: Absolutely it is. Our sports stations are just that. They are an escape from everything. We’re here to engage our listeners with great conversation about what’s going on, to have unbiased content that we’re talking about in the sports world, and to give them an opportunity to then engage with our talent over their thoughts and opinions. Obviously, we dive in sometimes when sports transcends, into other things. You have some athletes that maybe doing something in the music world or in the political world, so we will touch on it a bit, but at the end of the day, we are an escape for people. We want you to come to 106.7 The Fan or The Team 980 to listen and hear great content about your favorite and even your not-so-favorite teams here in the in the DMV.  

DR: With it being such a transient area, I would imagine that there are plenty of the hometown teams that some of your listeners hate as well.  

ISS: Exactly! I mean that is the awesome thing about sports. We have fans all over for the Junkies. I can’t tell you how many listeners that we have for the Sports Junkies who may have left the DMV and don’t live here anymore, but they have that option of listening to the station and still feeling like they’re right here. It’s just a great opportunity. People can still listen to their favorite sports teams wherever they live with streaming and with so many options that we have that are available now for people that weren’t available years ago.  

DR: Whether it’s you or people at various levels on your sales staff, when you’re talking to potential clients, WTOP is the highest billing station in America. It’s right there in your backyard. WMAL is also a legendary news/talk station that is very strong. How do you approach local businesses spending money on those stations and hammer home the idea that it benefits them to buy sports on The Fan or Team 980 in addition to News Talk?  

ISS: We’re just efficient and we can show you that. We can show you by the qualitative of our listeners. We can show you the research and I can show you who my listeners are, where they live, how much money they make, how smart they are, and what types of jobs they have. Our time spent listening with our sports stations is high. So again, it’s the quality of the listener and you have them engaged. That also goes a long way with a client’s commercial messaging on our stations. We have affluent listeners. Obviously they’re male-dominant stations that we have right there at that median age of the 48 or 49 year old man, who has been working, who has a disposable income.                 

So we’re able to deliver that more well-rounded buy than, I would say our competitors can. When you think about a TOP or an MAL, and not to take anything away from those two stations. They’re two good stations for news content, but they’re older-skewing stations. Our median age of who were reaching has disposable income and are spending and are engaged, versus some of our competition. They’re on the older end.  

Let’s talk about “qualified.” When I’m talking to clients about that, it’s like, “I’m giving you qualified leads. Who’s going to come into your business? Who has more propensity to purchase than someone who isn’t? Who is set in their way and doesn’t need to purchase your product? Who is already comfortable? Who already has these things? Or do you want the person who is going to buy, is looking to buy, is thinking about buying, and has the money to purchase?” We make sure that we’re having that conversation with each and every client that we’re talking to. It’s a different conversation every time based on, obviously, the client in the category. But yes, we are a viable talk station that has listeners who engage, who listen longer, who have the income to come into your locations, and who are in our key demographics. We’re right here to compete with those other stations, and we do a pretty good job of it – and more efficiently I’ll say.  

DR: You used the phrase “different conversations” and that feels like a good way to dive into the city’s two biggest sports radio brands now being inside the same building. Your group added Team 980 and the reconfigured lineup at the moment very much has its own identity. It’s not treated like an afterthought. I do wonder what the long term play is for the station or if you even have thought that far ahead yet. The Fan is such a powerhouse in the sports format, at some point I wonder if it just makes more sense to quit splitting the focus and devote all the resources to the top bread winner.  

ISS: Absolutely not. We are committed to Team 980 and we feel like it is a great complement to The Fan. Yes, The Fan is our powerhouse and we take nothing away from that, but The Team is also a viable radio station that is a heritage brand  and it has a very loyal base of listeners. We’ve made some changes because we want it to evolve with the marketplace right now and with our listener’s demands. 

We want The Team to be a complement to The Fan as a sports station, not a one dimensional station. The demographics are similar, but yet they are different in some key ways. The team has a higher comp of African-Americans. The station does very well in Prince Georges County, an area that is very affluent with African-American males. The Fan does very well in Fairfax County with their key demographics. The station’s mirror each other in the right way. You’re getting all men with both stations as opposed to one brand reaching one type of man and the other station reaching another type of man. By having them both, we’re able to deliver the total demographic with 106.7 the Fan and Team 980.                

I believe they’re efficient together and it’s a well-rounded buy. All of the games we carry, they’re going to transcend. So even though one station may carry it, we’re still going to talk about it on the other station. That’s what we’re doing with The Team that hasn’t been done. We’re giving Washingtonians and the DMV options and opportunities to listen to both stations. They’re going to get something different from both stations that we believe they’re going to enjoy.  

DR: Is that something that you and Chris Kinard had to talk about with candidates, be it for the hosting roles or producing roles? Did you have to make it crystal clear that Team 980 is important to Audacy because it serves a purpose that The Fan can’t or accomplishes a certain goal that The Fan can’t in order to assuage any fears they may have because it’s an AM signal versus an FM signal and it’s not going to be treated the same way in the building? 

ISS: Chris and I’ve known each other for 20 years. He’s been with the company as long as I have. So immediately we knew that we were going to make a few tweaks with the station. Overall, 980 is a heritage radio station. It is a brand that has done very, very well in the marketplace. We just wanted to continue that and also enhance it. But immediately we made sure that it was one team, because when you’ve been on opposite sides and you’ve been competing for years, obviously it’s going to be different that day when you make the announcement that your number one competitor is now in the building. So we wanted to make sure, with both teams, to be as transparent as possible. It is one team now. You both bring valuable assets to the table. It does not have to be one or the other. If we do this right, we complement each other.              

So the same conversation that we had with them internally is the same conversation I had with the buying community externally, because it is the same conversation. They complement each other. Does it have to be one or the other? It’s worked really well. I will tell you that I am proud of them. They have worked well together and we do a lot together with them. If The Fan hears of one thing, we immediately let The Team know and vice versa. And that’s because everyone knows their strengths. And when everyone knows their strengths and their value and you’re transparent, I think it goes a long way. That’s the difference maker.  

DR: We did a story not too long ago at the site about the uniqueness of 980’s lineup with Travis Thomas and Reese Waters airing back to back. I looked this up to confirm. It is the only station in America where you have solo hosts, both African-American, neither are former athletes, airing back to back anywhere in the country. Was that a conscious choice in terms of the positioning? Like you said, 980 has historically performed better with the African-American community. Or was it just a matter of this is where these two sort of fit in the overall lineup and by happy accident, we stumbled on something unique to sports radio? 

ISS: I wish I could take credit for that, but that is not the case. I have to give all credit to Chris Kinard, because he was the one who spearheaded this lineup and was adamant about Travis. We worked with Travis before and thought that he was a great talent and when it made sense we we’re going to put him somewhere. When 980 came up, it was just the perfect time. Reese, the same thing. We’ve worked with Reese Waters for years on different things. Chris has wanted him for some time, even when Reese was at ESPN. So Chris knew a lot of their strengths and the different things that they bring to the table. And he liked that. So those were really the reasons it worked out this way. I mean, it took a little creativity to rework the slots. It just so happened with the timing that when everything came about with Team, it was like, “OK, now we know where we can put these guys and bring them into the Audacy family.” 

DR: Speaking of Chris Kinard, he has spent his entire career with the company. You mentioned the two of you have worked together for a long time. What have you seen change in him as he has ascended up the ladder from starting out as a producer to now being considered one of the format’s very best programmers anywhere in the country? 

ISS: Oh, he definitely is! As I have evolved at the station, we’ve kind of evolved together. He also handles operations for the entire cluster. Chris is a creative genius, but he will also will get in the trenches with you. His guys respect him because he will work with them and he is very transparent. He does the work and gets in front of things. 

I will say from a market manager’s standpoint, he is the best. If he comes to me with an issue, he already has an answer for it. He doesn’t walk into the office and say “we’ve got this problem. What are we going to do, Ivy?”. It’s, “hey, we have this problem, Ivy. And I think I have the answer to the problem,” and that’s something that you don’t get all the time. He’s a team player and he listens, and that’s critical. 

Chris is not afraid to listen to what other brand managers and PDs are doing across the country at their sports stations. When he sees that they’re doing something great, he’ll reach out and say, “Hey Ivy, I just saw in Philly, they’re doing this, maybe it’s something we can tweak for DC”. He’s always looking and thinking about what else can he do next.               

It goes back to Travis and the Reese. He’s always looking at that bench too and thinking, “who are tomorrow’s up and coming star talents? Who’s going to bring that fresh new energy to the team and the talent that we need?” So, for instance, when all of this happened with Team 980, some of the things that we needed to do were already in his head. To me, Chris is the best in the business.  

DR: You mentioned before that you’ve been in the building together for a long time. I would imagine that both of you sort of shared major life moments with one another. But now that you are his boss, was there any sort of difficulty in the transition of the relationship? You know, we have this deep familiarity, we’re friends and peers, but now it’s become technically a boss/employee situation. How does the relationship make it easier to navigate thru that?  

ISS:  I can’t speak for Chris, but it may be easier for me. There’s a confidence at this level of knowing that I have someone that I can trust. I know his work ethic. I know he cares about what he does. He cares about his work. More importantly, he cares about his staff and he will run through a wall for them. I love that he is that way. 

Coming into this role and knowing that I had him as my brand manager over The Fan at the time, and since then promoted him to operations manager. Then of course, we acquired The Team, and I knew it’d work because again, I trust him. I know that I don’t have to worry about anything with Chris. 

So the transition has worked fine for us. We sat down and went over how does this role look for me, what are my expectations over what he’s doing? There really wasn’t much to change, but obviously we had a conversation and our relationship changed a little bit. But that’s okay, because guess what, I told him “you’ve been doing a good job even before I sat in this seat. So nothing’s really changing for you. You’re going to continue to do what you’re doing. And if anything, I hope me being in this position just empowers you to do more because, I support you and I have your back.  

DR: Audacy has certainly done a very good job of making sure that women are in charge of buildings across the entire landscape. From the smallest markets to the biggest, the company seems to have a real focus on putting women in positions of leadership. Being a black woman in that position, unfortunately, still is kind of a rare thing though. I wonder if that makes you willing and eager to be a mentor for the next generation of black women that want to reach the same spot or if it feels more important to advocate for changing minds and addressing biases that may exist at the top.  

ISS: I think it’s both. I would love to have more black women with a seat at the table. I would love more opportunity for that. I mentor women whenever I get a chance. I’m in a couple of women in sales advisory groups and councils where I mentor women as a whole and from all backgrounds. So I’m always excited to mentor and elevate women in any capacity that they want to be in, especially in sales, because it has always been a male dominated industry, not just radio, but just sales in general as well. So that’s important.              

I also want to make sure that we are recruiting and networking at historically black colleges and universities. If we’re trying to reach women of color, we’ve got to go where they are, right? I think we have done that in the office with Audacy. We do have a fellowship program that we have partnered with Clark Atlanta University and Morehouse College in Atlanta. Part of that is so that we are having conversations and we’re inviting people who are interested in sales into our program so that we can mentor them and to help bring them into the industry because we do want that.          

It is very critical and very important because we have to have different voices and different opinions that bring about different conversations. And you have to have an open mind and hear things differently. That’s how you help to create change. 

DR: I do want to ask you about the departure of Chad Dukes. I know that had to be a tough situation to manage. You were pretty early in your tenure as market manager. It’s a tough call to make and due to the nature of the offense, you had to show some discretion. You didn’t want to damage anything regarding The Fan as a brand. I’m wondering if you can tell me a little bit about the conversations that you had with advertisers after you made that call. I’m sure that some get used to being in business with a particular host and when he’s gone and you can’t give all the answers they’re looking for, it leaves questions.  

ISS: Well, that was a very tough decision early on in my career. I mean, I’ve known Chad for years. I’ve known Chad since he started. No decision like that is easy, okay? Not with anyone and especially not one like that, but it was necessary and it’s a part of what we have to do as managers. We have no tolerance with that. Our company doesn’t. 

Having that conversation with clients actually wasn’t as difficult because most understand our policy. They have it as well in their workplace. It was just unfortunate because of the climate and because it’s happened in most companies, and it’s happened one too many times. Unfortunately, the familiarity with it was something that they had. So it wasn’t as tough a conversation as you might think with most clients. If anything, I got quite a few clients who reached out to me to say sorry, which there was no need for a client to do that. But I had quite a few clients who actually did.  

DR:  What about inside the building? Your team had to be looking for answers about their colleague, someone who was with them for a long time. How did you handle it with them? 

ISS : This is very personal for a lot of people in our building. I’m very transparent. Chad worked with us for quite a while. Over 12 years. Chad had a lot of friends in the building and still does, and rightfully so. Those are his relationships, and when you work with someone every day, you form friendships and bonds.           

It wasn’t something that I looked forward to doing, but again, it was necessary to have those conversations. Anyone who felt that they needed a separate conversation about it, my door was open so that we could talk about it. I will say that did not happen. I do think conversation is the first step to moving forward if you’re feeling any kind of way. That was what I asked of the staff. If you have any issues, please feel free to reach out to me separately and we will have a separate conversation.  

DR: I think it’s really interesting with 980 in the building now, because you have The Fan, which is a really strong brand. 980 is a heritage station that you guys have inherited and are trying to reinvent, and it is now on strong footing. If those two stations stayed what they were from now until the end of our existence, nobody would say boo about it because they are both successful. But that’s not our business. Right? So how do you figure out what the next evolution is in terms of overall health of a station? I mean business, programming, branding, everything. And for each one, how do you get there?  

ISS: With the Fan, I think we continue to do what we’re doing. We provide the best sports content, the best interviews, the best relationships that we have for our listeners, the best engagement, the best talent that continues to give it 110 percent. I think we continue to do that. We continue to have both stations cross promote each other and to help each other out across the table and listen to what our listeners want. Give our listeners what they want.             

They want information. They want content. They want breaking news. They want it first with us because they know that we’re going to give it to them. Our personalities are going to talk about it without any bias. We’re going to say exactly what’s going on in the sports world and with whomever did what. And I think that’s what we’ll continue to do. We just have to stick to that and, continue being first with news and information from the sports world and staying connected to our listeners.  

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Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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