The Dallas market is always an interesting one to analyze for sports radio. Led by two great brands, 96.7/1310 The Ticket and 105.3 The Fan, listeners have strong programming options to consider, but getting them to break their habits remains a challenge. Case in point, in the month of March, only 15% of Ticket listeners sampled The Fan, and just 8% of The Fan’s audience flocked to The Ticket. That makes it clear that loyalty exists on both sides.
How that played out in the winter ratings book was better for The Ticket than The Fan. Though both stations were healthy, The Ticket finished in front with a 4th place 6.2 share. The Fan was 9th with a 3.9. They added another 0.1 thru their stream for the quarter.
The Musers were the winners in the morning drive competition. The Ticket’s talented morning team came in 3rd from 5:30a-10a thanks to a 6.3 share. The Fan’s Shan Shariff and RJ Choppy finished 9th with a 4.0 share. They tacked on another 0.2 courtesy of the stream.
Middays (10a-2p) were tighter than mornings, but once again The Ticket won the daypart. Norm Hitzges and Donovan Lewis, and two hours of Dan McDowell and Jake Kemp’s show took 4th with a 5.7 share. The Fan’s ‘K & C Masterpiece’ earned an 8th ranking with a 4.3 share, and another 0.1 on the stream.
The afternoon is where The Ticket enjoyed its best success for the quarter. One-hour of McDowell and Kemp, along with The Hardline featuring Corby Davidson and Bob Sturm delivered a 6.3 share 1st place finish. The Fan’s ‘GBag Nation’ was further back in 12th place with a 3.5 share, gaining another 0.1 on the stream.
A positive for The Fan this quarter was its cume story. The station produced 103,900 in weekday prime compared to The Ticket’s 63,500. The positive for The Ticket was their year to year growth. While The Fan’s numbers remained comparable to their 2020 results, The Ticket saw better than two point gains in weekday prime and morning and afternoon drive. Middays were also up by over a full point.
These two stations have traded places numerous times atop the ratings charts, so I’d expect nothing different going forward. This quarter belongs to The Ticket, thanks to strong consistent performances from their daytime lineup. A job well done by Jeff Catlin’s team. But with Rangers baseball back, and Cowboys season around the corner, expect the race to get tighter, not wider.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
SiriusXM Plots Super Bowl LVII Coverage
“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”
SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.
A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.
Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.
“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.
“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”
ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.
Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.
SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.
BetQL Network Going to Arizona for Super Bowl Week
“Three shows will be at the BetMGM Sportsbook in Glendale.”
BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII.
Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.
The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.
Stan Norfleet To Replace N.D. Kalu On SportsTalk 790 in Houston
“My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”
Change is afoot at SportsTalk 790 in Houston. Chris Gordy will have a new co-host in middays as N.D. Kalu exits and Stan Norfleet comes aboard for Next Up.
Kalu, a former Houston Texans defensive end, has decided to leave radio behind. Instead, he will focus on his real estate business.
“N.D. is a tremendous talent and one of the most down-to-earth people I’ve ever had the privilege to work with. He will be missed,” said iHeartMedia Houston’s head of AM programming, Bryan Erickson.
Stan Norfleet comes to Houston after most recently being on WFNZ in Charlotte. He is no stranger to Texas, though. He finished his college football career at Texas Southern University. He also worked in the sales departments for both the Rockets and the Texans.
“It is a tremendous blessing and honor to join the renowned iHeartMedia Houston family. I have long been a fan and avid listener of Sportstalk 790 and respect the history and contributions of its personalities,” Stan Norfleet said in a press release. “My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”
In addition to his time on air in Charlotte, Norfleet has also been heard on 92.9 The Game in Atlanta and seen on Raycom’s regionally syndicated ACC Network. He is also a former columnist at BSM.
“Stan brings amazing passion to everything he does,” said Erickson. “He has strong local ties and we’re thrilled to add him to the team.”