Connect with us
BSM Summit
blank

Sports Online

Erika Nardini: Decisions At Networks Happen In A Box

Barstool Sports CEO Erika Nardini said in an interview with Forbes that she tries to think differently than her competition such as ESPN.

MIchael Quirk

Published

on

blank

Barstool Sports CEO Erika Nardini said in a recent interview with Forbes that she stays cognizant of what companies like ESPN and NBC do, and tries to zig where they zag.

“I’m always very curious about what ESPN and NBC are doing,” Nardini told Cecelia Townes of Forbes. I’m always like what’s happening over there? What’s happening is those businesses operate in a box. Decision-making is done in a box. Management is done in a box. The product itself is in a box. The rights, the negotiations, they’re in boxes. I find that very constricting.”

“I can’t be in a box and neither can Barstool. I love that I can come to work and have a conversation about who’s going to be the next Robinhood and Barstool Sports’ potential while simultaneously thinking about TikTok, how we’re stars on that and what kind of merchant businesses I could create on TikTok. We are very nonconformist. And that I think is a big part of our success.”

Nardini has proven to be remarkably apt at maintaining agility in the business realm. In addition to its sports blogs and podcasts, Barstool has capitalized on its social media successes and immense brand loyalty to explore other ventures anywhere from its partnerships with Penn National Gaming to New Amsterdam vodka.

While Barstool was founded in the Northeast by New England incarnate Dave Portnoy, in recent years the brand has extended itself by hiring a wide variety of talent. Nardini believes that out-of-the-box hiring is another area that sets the company apart.

“I love that we have a bunch of freaks and geeks rolling around here,” she said. “We have jocks and gamers. We have everyone from Frank the Tank to Zvataida “Zah” Chimedza to Liz Gonzales to Deion Sanders to Alex Cooper, and a bunch in between. We didn’t necessarily go looking for people like Frank, Zah or Liz but when they came, we let them be.”

Sports Online

NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

blank

Published

on

blank

Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

Continue Reading

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

blank

Published

on

blank

Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

Continue Reading

Sports Online

Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

Published

on

blank

Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.