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Five Who Get It, Five Who Don’t

A weekly analysis of the best and worst in sports media from a multimedia content prince — thousands of columns, TV debates, radio shows, podcasts — who receives angry DMs from the burner accounts of media people.

Jay Mariotti




Kenny Mayne, ESPN — In a deliciously off-the-wall final show, the man who wouldn’t take a 61-percent paycut at age 61 refused to let Aaron Rodgers make their interview about Mayne’s departure. Obeying his very function for hosting “SportsCenter” through the years — delivering the news — Mayne adroitly peppered the aggrieved quarterback with questions about his issues with Green Bay Packers management. Finally, Rodgers relented, saying his beef is less about the drafting of Jordan Love and more about the general chill he feels from the likes of general manager Brian Gutekunst. Said Rodgers, who clearly wants out, even as the Packers waffle: “Anything’s on the table at this point. … It’s just kind of about a philosophy and maybe forgetting it’s about the people that make the thing go. It’s about character, it’s about culture, it’s about doing things the right way. A lot of this was put in motion last year, and the wrench was just kind of thrown into it when I won MVP and played the way I played last year. This is just kind of, I think, a spill-out of all that.” Yes, Mayne departed Bristol by breaking the biggest sports story in America, then telling his good friend in vintage smart-ass mode, “You told me to go heavy in the cryptocurrency game. I did, and we’re down 40 percent — then I lost my job. Gretchen just wants a new comforter. F— you, Aaron Rodgers.” A smart boss will hire him soon — tomorrow — and Mayne should look to an established brand such as Fox, not to a speculative future at startup Meadowlark Media. 

Greg Olsen, Fox Sports — The brave but daunting battle of the analyst’s 8-year-old son, TJ, warrants our prayers. The former NFL tight end, launching a new career as a promising football analyst, is using Twitter to update TJ’s condition this week as a congenital heart defect takes its toll. Wrote Olsen, whose son is on a pacemaker after three open heart surgeries: “Unfortunately, it seems his heart is reaching its end. We are currently working through the process to determine our next steps, which ultimately could lead to a heart transplant.” Olsen and his wife, Kara, have donated millions to a foundation that helps young heart patients in Charlotte, N.C. That’s where the family is spending days and nights. “We don’t know how long we will be within these hospital walls,” Olsen wrote. “We do know that we are in full control of our attitudes and our outlook. TJ has been a fighter since birth.” We talk about courage in a 2021 world. No one is more courageous than TJ Olsen.

Jim Nantz, CBS — The social media mobs — and I’m not sure why they’re routinely cited as authorities — praised Nantz for his not-exactly-original call after Old Phil Mickelson’s age-defiant victory: “Phil defeats Father Time!” I was more impressed when Nantz, known to overlook newsworthy matters in fear of disrupting sports fairy tales, sensed trouble as the chaotic crowds swallowed Mickelson and Brooks Koepka on the 18th fairway. “They’ve lost control of the scene,” he said of an unprepared security presence at Kiawah Island’s Ocean Course, wondering what might happen on the green when Mickelson secured a place in history. For the first time, I actually felt Nantz was prepared to cover a major news story, like Bob Costas or going way back to Jim McKay, father of CBS Sports chairman Sean McManus. When Mickelson called the crush scene “unnerving” after pushing away a fan and an angry Koepka suggested fans were intentionally trying to “ding” his recently repaired knee — “no one really gave a shit,” he said — it confirmed that Nantz had read the danger properly.

Phil Mickelson, Man Of The People — One of his secrets for remaining young, at 50, is an eagerness to converse with the masses and embrace social media. Anyone who follows Mickelson’s feeds isn’t surprised he spent his long jet ride home, from South Carolina to southern California, conducting a Twitter chat with fans. When one asked if he was on a plane, he replied, “Yes. Sipping wine, half lit, tweeting. Life is good.” Another wondered if his hand was sore from so much thumbs-upping, his new way of acknowledging roars during tournaments. “Icing it now,” replied Mickelson, adding a thumbs-up emoji, natch. Always wildly popular among galleries, he is fully engaged to reach all demographics and extend his “cool” factor for who knows how long. Other athletes of a certain age should be taking notes, especially when Mickelson finally puts away his clubs — next year, five years, 10 years? — and becomes a national sensation as a network TV golf analyst. You don’t think broadcast executives are slobbering over the Sunday ratings, when Mickelson drew 13.1 million viewers in the 7 p.m. EDT hour? 

Kwame Brown, critic crusher — Tired of ex-NBA players and media people treating his lame career like a punchline, Brown went ballistic. The former No. 1 overall pick — what was Michael Jordan drinking in Washington in 2001? — posted retaliatory videos after he was belittled on the “All The Smoke” podcast, referring to Stephen Jackson as a “fake Black Lives Matter activist” and Matt Barnes as “Becky with the good hair,” whatever that means. He was just getting started, challenging ESPN’s Stephen A. Smith to a fight: “Stephen A. you bald forehead. Thinking you tough talking about `Oh, they can come see me.’ … Well meet me in Seattle where you can have mutual combat. It’ll look like you had a toupee on the front of your head.” Then he ripped Fox Sports’ Skip Bayless: “I ain’t get no pass from your co-host when you was letting this punk motherf—-er talk about a teenager. … I had to endure you talking about my momma’s son like that, b—ch.” Rather than obey the golden rule of the criticism business — if you can dish it, you should take it — Barnes invited Brown to “All The Smoke” so he could “talk you shit face-to-face.” Brown rejected the offer, then responded with the winning blow: “I’ma let your show fizzle out, because I’m not gon’ help you get no rating.” Someone give Kwame his own podcast.


Doug Kezirian, ESPN — I will ask nicely, this one time, for Kezirian to take the $300,000 he won on a Las Vegas prop bet and donate it to charity. He has established a ghastly precedent at his company and in the media industry, whipping open the floodgates for on-air personalities to use inside information and expertise to win big money in legalized gambling. Kezirian, who hosts an ESPN show called “Daily Wager,” should be front and center in maintaining his professional integrity and showing he’s NOT betting on sports. Instead, he took advantage of his acumen during the NFL Draft, noticing how a sportsbook had listed Georgia cornerback Tyson Campbell as a safety — something he likely wouldn’t have known if not in sports media. The mistake by BetMGM enabled Kezirian, as he told the Las Vegas Review-Journal, to hoof it to Bellagio’s self-serve kiosks, partner with a pro bettor and make a series of wagers — totaling $3,500 — at odds up to 100-1. When Campbell went 33rd to Jacksonville as the first “safety” taken, Kezirian hit the jackpot, and BetMGM was forced to admit its error and pay up. “We all have different strengths as bettors, and mine are instincts,” said Dougie Dice, proudly. “I can tell when it’s a situation to just bet as much as you can.” If I’m ESPN president Jimmy Pitaro or another media executive committed to gambling coverage and imbedded with sportsbook partnerships, I’m frightened about the number of employees who might read Kezirian’s story and use their own inside knowledge to bet, which will lead to multiple scandals in media and sports. Does Bristol even have a betting policy? Don’t cry to me when Congress is contacting Pitaro, Kezirian, Scott Van Pelt and the gambling crowd to testify.

Shannon Sharpe, Fox Sports 1 — I’ve given up on expecting sound ethics from All Things Fox. Still, how does sports boss Eric Shanks allow Sharpe, the co-host of “Undisputed,” to cold-call Atlanta Falcons receiver Julio Jones — without identifying they were live and on the air — and ambush him with questions about his Atlanta Falcons future? Not until Jones made news and said, “Oh, I’m out of there, man,” did Sharpe quickly wrap up the interview by informing him, “We on the air, but I appreciate you calling me, dog.” It was Sharpe who called Jones, of course, but that’s the least of Fox’s problems. The studio show is based in California, where a wiretapping law makes it illegal to record a private phone call without the consent of all parties. That didn’t stop co-host Bayless, a long-ago journalist, from giddily remarking, “He’s out. He’s outta there. I told you.” If Jones wants to augment his $15.3 million base salary this season, wherever he is playing, he might have an easy financial settlement from a sports division that should know better.

Stephen A. Smith, ESPN — The easiest way to snag social media eyeballs is by uttering two words: White privilege. Once again, Smith is recklessly tapping a convenient well, and this time, he paints himself into a race-baiting corner. By arguing Tim Tebow has benefited from preferential treatment in landing a tryout with the Jacksonville Jaguars and his college coach, Urban Meyer, Smith reminds viewers that he made the same claim about NBA coach Steve Nash. “When you look at the totality of the situation, if I’m gonna bring up white privilege when I brought up Steve Nash getting the job in Brooklyn, is this not an example of white privilege?” Smith said. “What brother you know is getting this opportunity?” What he didn’t mention: Nash navigated a gnarly season of injuries and disarray to position the Nets as the No. 2 seed in the Eastern Conference and a favorite to win the NBA title. Don’t drop lethal words, Stephen A., without at least crediting Nash’s success so far.

Bill Plaschke, Los Angeles Times — Not sure what’s going on with this elite sports columnist, but he is writing in homerish extremes. He apparently didn’t learn from his unrestrained, premature prediction about the Dodgers, claiming in March that they “will be the greatest team in baseball history” — already an impossibility amid injuries, the rival Padres and a flurry of early losses. Now he’s guilty of over-giddiness in writing, “As long as the Lakers have a healthy LeBron James, they are headed directly toward a second consecutive NBA championship.” He wrote those words after James made his lucky three-pointer to beat Golden State in a play-in game, and just days later, Plaschke was scolding Anthony Davis for inconsistency as the Lakers settled in for a daunting series against Phoenix. He’s the only one thinking repeat, whether James is healthy or not. What’s Sis Boom Bill going to write next, that the 2022 Super Bowl at SoFi Stadium will feature the Rams and Chargers?

Cassidy Hubbarth, ESPN — I don’t care that she referred to Denver Nuggets coach Michael Malone as “Mike,” which prompted him to fire back, “Michael. Michael Malone.” What bugs me is how the slip-up further cheapened the lost art of sideline interviewing, with Malone obviously upset that his team was trailing in a playoff game. What should remain an intimate component of a game broadcast — a between-quarters chat with a coach — is fading into a lot of nothing. Raise your hand if you’ve seen a recent in-game interview that enlightens you in the slightest. I see no hands. Just let these people do their jobs, which allows networks to, hey, sell another commercial.

BSM Writers

Marty Smith Loves The ‘Pinch Me’ Moments

“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”

Demetri Ravanos




I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.

I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.

As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.

“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”

There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.

Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.

As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.

“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”

We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.

Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.

“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”

Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.

That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.

For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.

I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.

I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?

He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.

“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”

Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.

Marty Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.

“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”

The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.

You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.

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BSM Writers

Another World Cup Run Ends And There’s Still No Soccer Fever In The USA

“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”

Brian Noe




Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.

An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.

Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.

Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?

There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.

*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.

It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.

*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.

And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over

The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.

During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.

We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”

Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.

Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.

Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.

Have I died and gone to heaven?

How much?

It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.

Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.

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BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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