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Phil Inzinga Didn’t Think Any Of This Would Work

“I clearly have to know who’s playing who on what day, but as far as the meat and potatoes and intricacies of sports, that’s what the fellas do.”

Tyler McComas

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Phil Inzinga didn’t think it would work, but he really needed it to. The idea of hosting a sports radio show seemed crazy, maybe even borderline insane, but there was no way he could turn down the opportunity. Inzinga wasn’t a sports radio listener, nor did he have an extensive knowledge about sports. To be frank, he was limited in both of those areas when Larry Bastida, former GM of WWLS The Sports Animal in Oklahoma City, approached him about being a co-host in morning drive. 

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Inzinga’s radio credentials weren’t a question, he had been on the air in multiple markets across the country. But all of those stops were doing either country, contemporary hits or rock radio. Not a single minute of his career had been spent doing sports. 

“To me, at the time, sports radio wasn’t good or bad, I was kind of indifferent to it,” said Inzinga. “But did I ever think in a million years I would be working in sports radio? The answer is no.”

Aside from his talent behind the mic, one thing that was very attractive to the Sports Animal was the special chemistry Inzinga had with his co-host Ron Benton, who goes by Spinozi on the radio. The duo had the type of chemistry each show strives for. Within minutes of listening to their show on Bob FM, a classic rock station, you knew their connection was different. Not only did they click, but they actually got along. Now that The Sports Animal had an opening in its morning drive slot, the station wanted a piece of it. 

The initial plan was simple. Spinozi was brought over first to co-host with Carey Murdock and Curtis Fitzpatrick, to make sure the trio clicked. 

“All the while, every morning, Curtis would come over and say, you know you’re next,” Inzinga said. “You’re coming with Spinozi. I said, Curtis, that’s a horrible idea.”

Unlike Inzinga, Spinozi had a background in sports radio, during his time in Baltimore. Talking sports was second nature to him. 

“Once they brought Spinozi over I think the plan had always been to bring me with him but they wanted to make sure the chemistry was right between those three guys first,” Inzinga said. “I think they knew I was going to be fine, as far as chemistry and radio stuff.”

Though he was unsure on how he was going to adapt to talking sports every morning, Inzinga knew the path to success was to continue to be who he is and not try to be the sports guy he wasn’t. It was a new format, but his goal was to be the same funny, entertaining host he had always been. 

“We kind of had a deal where we said, ok, we’ll give this a try, because I really didn’t think it would work,” Inzinga said. “We’re going to give it a try but we’re not going to change who we are or try to fill the roles of the previous two members of the show. We were going to do what we do on a sports radio show.”

Now, the challenging part was about to begin. Sure, Inzinga and Spinozi had an undeniably great chemistry, but they had to figure out how to mesh and connect with Murdock and Fitzpatrick on a similar level. Finding chemistry with two hosts can be tough enough, but a four-man show, where half of the hosts have limited sports radio experience? This was a huge gamble. 

“The funny thing is, I’d say within 25 minutes of the first show, we just knew it was going to work,” Inzinga said. “We just knew it. Everybody got along and that’s really rare.”

There were two major factors that contributed to the seamless transition of Inzinga and Spinozi joining The Morning Animals. One, was the fact that everyone involved with the show was all-in on making it work. Nobody disagreed with bringing on two guys that were doing classic rock radio, nor did anyone disagree with retaining Murdock and Fitzpatrick. It was truly a team effort to make this bold decision work.

The Morning Animals on Twitter: ".@Savastanos thanks to @billhaisten we got  to enjoy some of your awesome Chicago style deep dish pizza!  http://t.co/BFFlv5OOvr"

“But sometimes that’s not enough,” Inzinga said. “We got very lucky with the chemistry and it was one of those things where we all hit it off right away. The cool thing about our show is we’ll fight and argue on the air but it’s never personal. It’s always about the show and we’ve always been able to work things out. But chemistry is the biggest part of that show.”

The second biggest factor, and the most important one, is the fact that each host knows his role and never has a big enough ego to disrupt the flow of the show. As rare as that is, it’s what makes The Morning Animals as successful as it is. Inzinga plays that role perfectly. He may not have the extensive sports knowledge Murdock or Fitzpatrick has, but he also doesn’t pretend that he does. His role is to be funny and bring the entertainment aspect to the show, which he does perfectly. He never thought in a million years he’d do sports radio, but now, you can’t have The Morning Animals without Inzinga. 

“Everybody knows their role on our show and that’s incredibly important,” Inzinga said. “ It’s very established characters, I use the term character, they’re not really characters, it’s us being ourselves, but the personalities are very defined. You know which guys are talking. There’s no ego involved, literally, our thought is we just want the show to sound great, because if that happens, then we all will be good.”

Inzinga has been a part of The Morning Animals since 2013 and has seen his show near the top of the BSM Top 20 for best morning show multiple times. He doesn’t plan to slow down anytime soon, but he also doesn’t ever envision himself turning into a hot-take sports guy. There’s really no need to when he’s surrounded by the co-hosts he currently has. 

“I’ve got three guys, three alpha males, who are incredibly knowledgeable about sports,” Inzinga said. “That’s why it’s so great for me because I don’t have to be as knowledgeable as they are. I clearly have to know who’s playing who on what day, but as far as the meat and potatoes and intricacies of sports, that’s what the fellas do. What I do is kind of the showbiz aspect to it to make sure we transition in and out of breaks cleanly. There’s comedic elements to most of what we do. We want to make a show where you may not be the most sports savvy person, but you can certainly tune in and understand what we’re talking about.”

What listeners may not know is Inzinga is way more involved with the show than just being the funny co-host who talks about whether it’s ok to eat rotisserie chicken in the car. Essentially, he’s the maestro of the show, doubling as the executive producer. It seems to be a trend in radio that one of the co-hosts is also the producer and running the board. It works, yes, but it’s a cost-cutting measure that many hosts aren’t necessarily a fan of. Inzinga enjoys being the executive producer and co-host of his show, but doesn’t necessarily want every show to move in that direction. 

“We have a really lucky situation with four co-hosts and a producer on top of me producing,” Inzinga said. “When I’m driving the show I have a guy to cut up audio while I’m on the air. That’s our guy Q-tip. We love him and we’ve gotten lucky two times in a row with producers, before him we had Michael Doughty, who’s just amazing. Do I think it’s in the future, yeah, it probably is. The more they can cut costs the happier corporate radio is. Once you lose something you barely get it back. Yeah I think it unfortunately might be the future, and it’s something you can definitely do, but I don’t like it. I like shows that sound big and fun and funny.”

I couldn’t agree more with Inzinga. Make me laugh, be relatable and don’t take yourself too seriously. It’s like these guys have that painted on a wall in the studio, because they seem to achieve those three things every show. That’s what makes them such an easily likeable show. Also, it’s easy to like a show when you can tell all of the hosts like each other. 

“Spinozi, I love that he’s been living a beer commercial since I’ve known him,” laughed Inzinga. “He’s literally living the life and that’s not an exaggeration. He’s living the life of a 90’s beer commercial and it hasn’t stopped.

The Morning Animals bring sports and levity to listeners during the work  commute | Community & Lifestyle | Oklahoma City | Oklahoma Gazette
Courtesy: Oklahoma Gazette

“I love Carey’s vinyl collecting,” continued Inzinga. “I love all the stuff he does that’s not sports related. He’s such a quirky guy and I love the quirks. He’s a single guy with a disposable income like you would not believe. He’s living a very fun life.”

“Curtis keeps the show honest and professional,” added Spinozi. “He’s like an encyclopedia or a walking, talking sports almanac. And Curtis can be surprisingly funny when he wants to be.”

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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