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Outkick 360 Isn’t Here To Talk Politics

“If Outkick is the tree, we’re the sports branch. We’re proof that you don’t have to talk Republican or Democrat to do a show at Outkick.com.”

Tyler McComas

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Waylon Jennings once said, “Everybody deserves a chance to do it their way at least one time.”

Waylon Jennings
Courtesy: Beth Gwenn/Michael Ochs Archives

I think we all agree with Hoss on that one. However, it shows me that he probably wouldn’t have been cut out for life in corporate sports radio. Granted, it’s certainly not the case in every situation, but there’s several instances where hosts are held back because of how management tries to shape and portray a show. Not everyone in sports radio gets to do it ‘their way.’

There’s nothing more attractive to a host than the idea of doing a show their way with no restrictions. That’s why Jonathan Hutton, Chad Withrow and Paul Kuharsky couldn’t say no to Clay Travis when he pitched the trio on bringing their show to Outkick. Travis made it clear he wanted Outkick 360 to be exactly what Hutton, Withrow and Kurharsky wanted it to be. And with no restrictions. 

“He told us in the beginning ‘I’m hiring you guys to do your show, I really like your show. I’m never going to tell you what to talk about or what to do, because you know what to do’,” Withrow says.

It was an incredible pitch from Travis. Soon after, he offered the trio a deal to come to Outkick. Now, there was a huge decision on the table. Should they continue with their nine-year run at 104.5 The Zone in Nashville or take a chance with Outkick?

“We knew we all wanted to stay together,” said Withrow. “We were on a three-year contract and I think we had a one-month open negotiating window. Clay Travis and Outkick came to the table and we all had the same representation with a lawyer that repped all three of us. Clay laid out his vision and pitched us. Cumulus had a chance to match that and they didn’t. We had an option at Cumulus and could’ve stayed but it came down to who was the best position for the future. We decided, hey, in five years where do we want to be and where should we be? We decided Outkick was the better option.”

“All of us not staying together would have been foolish,” said Kuharsky. “I’m not confident our old place saw the value in that. I’m limited in what I can say there, but they were asking me to make changes regarding my website that were not in the realm of possibility for me. At that point I knew there was going to have to be some sort of alternative and I was fortunate Outkick offered us something where we could continue to be ourselves and say and do what we want without restriction.”

The show’s producer, David Reed, didn’t even have the slightest idea the trio were on the verge of moving the show. 

“I didn’t know they were leaving until their last day on air,” Reed said. “When I found out they were leaving to do their own thing, my intentions were to stay at Cumulus because I thought we all were staying. When that all came to be I wondered, what does my future look like here?”

Outkick 360 went live in mid-March and was instantaneously a hit. It helped that the show already had a large following, as the much anticipated launch was met with several listeners from their old show. 

The promise Travis made to the show has stayed true. Outkick 360 makes its own rules and isn’t micromanged or questioned by anyone at the network. That includes their lack of political talk on the show. When some people think of Outkick, they think of the strong conservative stances Travis regularly takes. But just because it’s worked for him, he knows it’s not for everyone, nor does he want every show on Outkick to have strong political takes. 

“He said, look, I’m after you guys because I love your show and I love what you do,” said Hutton. “I wouldn’t invest in your show to change it. He has never come to us and told us that we have to do things a certain way. He’s a fan of doing what works. We’re 90 percent sports and he may be 90 percent politics. What he sees in us is a great balance. If Outkick is the tree, we’re the sports branch. We’re proof that you don’t have to talk Republican or Democrat to do a show at Outkick.com. For me, that was important.”

Midday 180

That means Outkick 360 is about football – NFL, college, more NFL and SEC. It doesn’t matter if it’s in the summer or in late November, football rules the airwaves on the show. But since the move from terrestrial radio, the video component of the show has taken content to another level. 

“For example, Hutton has a deal with a polo shirt provider and they sent him a shirt that he didn’t like that looked ridiculous,” said Withrow. “He presented it to me on air so I got to show it on camera. I also hated the shirt so I threw it to my producer who liked it. Just little things like that are some new things we can do. We’re still scratching the surface.”

That story is a great example of how live video has given the show even more personality than it had before on terrestrial radio. As Outkick 360 figures out how to navigate it and bring even more content to life, there’s a chance the show will see its best days. 

“I think it has the chance to be much better, because people are able to tune in and see our live reaction to go along with our daily conversations,” said Hutton. “I think there are tons of sales opportunities that will be cashed in on very soon and I like the idea of being available, literally everywhere. I think that makes it better. Once we have the radio part of it back, I think the sky’s the actual limit of what we can do on the platform.”

Outkick is booming these days. Especially with the recent news that Fox has bought the website, which they reportedly intend to operate as an independent brand. For Hutton, Withrow and Kuharsky it was the perfect time to join in on the expanding company. 

But the interesting twist is that Travis was a friend with each of the trio before he recruited them to Outkick. It’s an interesting dilemma to think about calling someone a friend one day, and then a boss the next. 

It’s funny with Clay because there’s not a huge difference,” said Withrow. “He really is always the same guy. He was always that way with us. We could tell some things were going on in the last few months, there was definitely some stress. He was a little different at times and a lot more business-like. But he’s always the same guy.”

Outkick 360 is great because of its content, freedom and personality. But the reason it will continue to grow is the chemistry each host has with one another. It’s genuine enough for listeners to take note of how much they care for another. That’s key. If you can find a show where every host genuinely cares about the well-being of the others, anything can be accomplished. 

“We just hit it off right from the start,” said Kuharsky. “We get along really well and we’re really good friends outside of work. That’s not always the case with other shows. The depths of our friendships are the key to that and people tell us that a lot when we spend time with listeners.”

The depth of that friendship extends into the production side with Reed. After a couple of months and an incredibly loyal move from Travis, Reed is now back with his old pals and running the controls. 

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There’s a chance Outkick 360 would have been Waylon Jennings’ favorite sports show, for no reason other than they have the freedom to do it their way. If Outkick chooses to build more shows on the network,it will have a great chance to lure even more high-profile talent, based on how Travis has managed Hutton, Withrow and Kuharsky. 

“That’s what we had been wanting to do for a long time,” said Outkick 360 producer David Reed. “This is our chance to do it the way we want to do it without anyone telling us different. That’s not going to happen with Clay Travis at Outkick.”

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