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Jeff Goodman: Field Of 68 Can Be Go To Hub For College Hoops Fans

“We were in the middle of a pandemic and we thought of this on a whim. We threw out the idea of starting a podcast network and really centering it around former players hosting podcasts of their alum school.”

Tyler McComas

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Two solid sources had confirmed the story. But that wasn’t enough for news of this magnitude. Jeff Goodman needed at least one more solid source before he broke the biggest story college basketball had ever seen. 

He received the first tip on the same day Brad Stevens announced he was moving from the bench to the GM box with the Celtics. Living in Boston, Goodman was getting all kinds of requests for his analysis on the news that had just rocked the NBA. Just when the news was starting to hit its peak, that’s when it happened. Jeff Goodman was told Mike Mike Krzyzewski was going to announce his retirement from Duke in the very near future. 

Duke Michigan State
Courtesy: AP Photo/Neal Redmond

Around 30 minutes later, he got another tip from a source that confirmed Coach K’s impending retirement announcement. He had two strong sources. Most times, that would be good enough to run a story, but not in this situation

“I was 99.9 percent sure,” said Goodman. “But even 99.9 percent is hard to go with on a story like this. If you’re wrong on that story, you’re forever known, everything you’ve done up to that point is irrelevant.”

So he waited for another source to confirm, knowing too much was on the line to be wrong. After calling a third source, the person gave him the time and the date. That’s when he finally felt confident to run with it. 

“I typed up the tweet and my finger was literally shaking,” Jeff Goodman said. 

He hit send. The biggest story in college hoops had been broken. 

“It’s crazy when you say it like that, because you don’t think about it that way. There’s so many other stories that I’ve spent so much more time on than that one.”

Goodman covers basketball at every level, but he’s easily one of the best in the business when it comes to college hoops. If that’s not proven by his current work at Stadium or his previous stops at ESPN, Fox and CBS, he’s proving it with a new podcast venture that’s quickly taking the college basketball world by storm. 

The Field of 68 Media Network was founded almost totally by accident. Goodman’s friend, Rob Dauster, had been a Covid casualty and saw his position cut last year. Goodman didn’t want to just help Dasuter, he wanted to find something new and innovative they could do together. 

“At that point it was, ok, what can we do?” Goodman said. “We were in the middle of a pandemic and we thought of this on a whim. We threw out the idea of starting a podcast network and really centering it around former players hosting podcasts of their alum school.”

There were challenges behind this new venture, most notably the task of trying to find the right former players that would be a good fit. Luckily, with Goodman’s background covering recruiting, he had a strong connection with several former high-profile college basketball players. Those players also trusted him. 

“We wanted to find the right people that either, one, wanted to do it because they want to do a pod for their school, or, two, and I sold them on this, we’ll help you get a platform and your name out there, so people will see you and it will turn into something,” Goodman said. 

Jeff Goodman: Gregg Marshall Punched Shaq Morris as Wichita State Head  Coach - video Dailymotion
Courtesy: DailyMotion

The pitch was perfect. Soon after, former players were all over the Field of 68 hosting podcasts for their respective alma maters. Hosts such as Patrick Young with Florida, Dan Dickau of Gonzaga and Eric Devendorf of Syracuse, just to name a few, we’re headline shows across the network. 

The idea behind Field of 68 is heavily built on the opinions of former players. Much bigger plans are in the works though for the coming season. It’s those ideas that could vault the network into the go-to hub for college basketball fans in the future. 

“I absolutely think it can be the place to go,” Goodman said. “As we’re seeing, people are consuming their information through streaming. Fewer people are watching ESPN on their TV’s. We have a plan in place for this year and we’re going to add something big. Every night. That’s Rob’s brainchild and I think it could change the way people get their college basketball information this year.”

“Frankly, if you’re a big college basketball fan, other than the games, those halftime and postgame segments on ESPN, there’s nothing to them. What do they do? They look at the highlights, talk for 20 seconds but it’s never about the big topics. They don’t have time. We’re going to do something way different.”

Jeff Goodman is involved with podcasting on Field of 68, as he hosts the national show with Robbie Hummel. But he’s the first to admit his role is to come up with content. Everything else centers on the brains of the operation, which always falls to Dauster. 

“Rob has been the driver of this thing, not me,” Goodman said. “I’ve helped put it together, but he’s so talented. I know the content, but he knows everything. The fact someone hasn’t hired him and paid him a bunch of money is crazy to me. He’s done all that with two young kids.”

Other hosts under the Field of 68 umbrella include Wayne Turner with Kentucky, Jeff Hawkins with Kansas, Shammond Williams of North Carolina and Christy Winters-Scott who hosts podcasts on women’s hoops. Many more are with the network and others are still to come. 

That includes producers the network has incorporated that are either still in college or just freshly out. 

“We’re paying them a little bit of money,” Goodman said. “But a lot of it is about giving them experience and the opportunity to be involved. A lot of them are producers, they’re producing the podcast but we allow them to also be on the show. Austin Render is a terrific example. He just graduated from Indiana and he’s terrific. Like, phenomenal. He produces A.J Guyton’s podcast and he also goes on and throws questions at him about Indiana basketball.”

Regardless if Field of 68 works out (my bet is that it does) Goodman is going to be fine. He’s a great basketball mind with an incredible writing talent. But he’s going to do everything in his power to ensure the network becomes a success. Maybe it will never be his main gig, but that won’t stop him from trying to make this the main stop for college hoops fans. 

Reporter Jeff Goodman joins ESPN as a College Basketball Insider - ESPN  Front Row
Courtesy: ESPN Images

It all started because he wanted to have a friend’s back. That loyalty may get repaid in a big way. But if you ask Jeff Goodman, he’s only doing the things that others did for him when he was making his move in the business. 

“I had people like Greg Doyle, who was a big help for me when I broke through. I’ll never forget that. Ever. You just remember the people that helped you and the people that didn’t.”

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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