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NBC Has 120 Companies Buying Ads For Tokyo Olympics

NBC essentially had to start over with their advertising slots when the pandemic hit.

Russ Heltman

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Courtesy: NBC

We are a month away from the start of the 2020 Tokyo Olympics and NBC is ready to put all of their extra hard work from the pandemic year into action. NBC execs met with the media on Wednesday and confirmed they likely won’t know the exact ad sales revenue from the Olympics until after the games have begun.

The company stated they keep a select few slots unsold leading into the games in case they need to sell more slots to hungry buyers or use them to make good on issues that happen within the month-long event. VP of ad sales for NBC Sports Dan Lovinger confirmed at the press conference that they will exceed the $1.25 billion in ads booked by his team before the pandemic hit.

“After making sure everyone was OK, there was a moment where we said, ‘Wow, do we really have to start all over?’ And then we had to start climbing the mountain again,” Linda Yaccarino, NBCUniversal’s chairman of global advertising and partnerships said at the event. “There was so much uncertainty about if it was going to happen, when it was going to happen, but once it became clear the Games were back on we just started along that track again.”

NBC has 120 advertisers in line to purchase airtime during this year’s Games. That’s a 20% increase from the 2016 event, with new business making up $500 million of their sales so far. The year postponement allowed NBC to beef up the roster but like most things in life, the pandemic added tough wrinkles.

“Businesses were in disarray,” Lovinger said. “As a result, most of them took the option to start all over again … so in the course of the past year, we’ve actually rebuilt our book. This is far and away the biggest media event of the year. There’s nothing like it; this is the biggest reach vehicle in television.”

Sports TV News

NBC: Big Ten Media Rights Is Biggest New Property Deal Since NFL

“I can’t think of a bigger deal in the 16 years I’ve been here than the Big Ten. It’s very rare to see these properties change hands.”

Jordan Bondurant

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NBC Sports can’t be more excited to be a part of the new Big Ten media rights deal going into effect in 2023.

As part of their share of the $1 billion per year agreement, NBC will shell out $350 million each season to the conference for rights to 14-16 football games over the next seven years.

On a recent edition of SportsProMedia’s StreamTime Podcast, Peacock chief commercial officer Rick Cordella said this was the biggest acquisition for NBC since the network became the home to Sunday Night Football in the NFL in 2006.

“I joined NBC just after the NFL deal and [since then] we’ve re-engaged with NASCAR in 2013 and have signed some pretty important renewals along the way,” he said. “But in terms of a new property, I can’t think of a bigger deal in the 16 years I’ve been here than the Big Ten. It’s very rare to see these properties change hands.”

Cordella added that while NBC’s relationship with Notre Dame is historic and something to hang their hat on, it’s the longevity of the future of the Big Ten as a conference and pseudo-mega conference that makes being in on the new deal so monumental.

“We have a long relationship with Notre Dame that’s pretty unique and something we’re proud of, but to have Big Ten football every week in the fall…that conference is going to be a dominant force in college athletics, and we don’t have to worry about teams being poached and leaving (the conference),” he said.

The fact that Peacock will also be streaming football and men’s and women’s basketball games is another perk.

“It was the right spot to focus our investment and we’re excited to have content across both NBC and Peacock,” Cordella said. “That was an important factor.”

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Sports TV News

12.6 Million Tune in to Rams-49ers Monday Night Football Matchup

Additionally, the ManningCast featuring Peyton and Eli Manning saw its biggest audience this season.

Jordan Bondurant

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Monday Night Football

ESPN continues to generate massive audiences for its Monday Night Football telecasts.

The network reported that 12.6 million tuned in across ESPN, ESPN2 and ESPN Deportes to watch the San Francisco 49ers beat the Los Angeles Rams.

Additionally, the ManningCast featuring Peyton and Eli Manning saw its biggest audience this season. ESPN says 1.63 million caught the alternate feed.

That number ranked Monday’s broadcast tied for fourth among 12 previous editions.

Next week’s Monday night game features the Kansas City Chiefs taking on the Las Vegas Raiders.

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Sports TV News

SEC on CBS Draws College Football’s Most-Watched Game for Third Straight Week

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years.

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Alabama-Arkansas
AP Photo/Michael Woods

CBS is reaping the benefits of its package with the SEC. That’s because for the third consecutive week, CBS is home of college football’s highest-rated game of the week.

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years. That game also peaked at nearly 7 million viewers at one point.

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