A staple of Boston sports radio has announced his retirement. Glenn Ordway is stepping away from WEEI afternoons after 34 years with the station. The broadcaster relinquishes his day-to-day role as co-host of Ordway Merloni and Fauria.
Ordway is remaining at the station in various ways – including as host of The Real Post Game Show following every Patriots’ game in the fall. Ordway will continue making guest appearances on WEEI and plans to develop a podcast with the station.
“To be able to do something I’ve loved doing daily for nearly five decades has been a blessing, but to do it in the best sports city during the best championship run in the history of sports…what more can you ask for,” Ordway said in a press release.
Ordway began his broadcasting career in radio at a small station in Beverly, WMLO. Next came WMEX/WITS in Boston in 1975, where he hosted the Red Sox Radio pregame and postgame show and eventually became Sports Director, as well as working as the color analyst on Boston Bruins radio broadcasts during the 1978-79 and 1979-80 seasons. Ordway’s presence in the city only grew from there as he became an integral part of the sports community in bean town.
“I’ve had the opportunity over the years to do it with some of the best talent in the business on a legendary radio station. Though I’m walking away from the daily hosting role, I’m excited about new opportunities and my continued presence at WEEI and maybe a little free time every once in a while.”
Ordway became the program director at WEEI in 1995 and helped ratings go through the roof. His show was ranked first in its target demographic of men 25-54 for 11 years from 1997 to 2008.
“Glenn has been an ever-present force at WEEI, both on-air and off-air, for over three decades,” Audacy regional president Mark Hannon said. “He was the station’s first program director and oversaw some of the most dominant years in Boston radio. He has been an enduring on-air presence and has been side-by-side talking to Boston sports fans through the best and worst times. Glenn will go down as one of the most influential players in sports radio format history, and thankfully his presence will continue on the station into the future.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.