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Dear ESPN, It’s Time To Grow Some Balls

“Don’t pretend like there aren’t hours of video of some of these guys bemoaning the idea that their players may one day not have to be poor. Don’t ignore the fact that some of these guys have looked into your cameras and told your reporters that NIL legislation would kill whatever sport it is they coach.”

Demetri Ravanos

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I am on vacation this week. I am not supposed to be writing or thinking about sports media, but NIL legislation took effect across the country last week and the NCAA chose to get out of the way and let players make a little money off their fame. So, here I am, sitting on the porch of a cabin in Navajo Nation, typing on my laptop as I look out at Monument Valley.

Coaches across all college sports are going to have to learn to work in this new environment. Reacting to the world around them and innovating solutions are what they are paid to do. Right now, they are all saying the right things. They may acknowledge that this will be a challenge, but they will all add that it is about time we le players make money off of their name, image and likeness.

Come the fall, ESPN will run packages every week on College GameDay noting what companies are giving money to which high profile players. The reporters will talk to coaches to get their opinions on valuable Instagram and TikTok posts. Everyone will yuk it up as Lee Corso slaps Desmond Howard on the back and asks how much he could have gotten paid for striking the Heisman pose while holding a Diet Coke can.

That is how things will go. GameDay has become the go to show for guys like Dabo Swinney and Nick Saban to say whatever they want and not receive much pushback.

ESPN, don’t let this happen. Don’t pretend like there aren’t hours of video of some of these guys bemoaning the idea that their players may one day not have to be poor. Don’t ignore the fact that some of these guys have looked into your cameras and told your reporters that NIL legislation would kill whatever sport it is they coach.

There is a veritable greatest hits of things that were said:

  • “This will create a competitive imbalance for smaller schools.”
  • “What will we do about women’s sports?”
  • “After football and basketball, who is really in line to make money?”

ESPN, grow some balls and ask the people who said these things if they still feel good about those statements, how they were received by their players, and how they feel now that NIL legislation has passed and college sports are still standing.

Let me help you out with a quick refresher of who said what.

MIKE LEACH (MISSISSIPPI STATE FOOTBALL COACH)

Mike Leach broke out a classic. “I think there will be a huge imbalance and you’ll destroy college football,” he said during a press conference in September of 2019. At the time, he was the head coach at Washington State University.

I’d love for some reporter to ask Leach when exactly he thought there was a more level playing field in the sport. When have bigger schools in richer conferences not had a leg up on everyone else?

I’d love to know why he thinks college football has continued to thrive even as coaches, say, leave a floundering PAC-12 school in the middle of nowhere for a new job making SEC money. Doesn’t that send the message to players and fans that this is all a business and any emotional investment is a waste of their time? Why hasn’t that killed the sport?

I’d love to know how Mike Leach would respond when it is pointed out that the first college football player to sign any kind of endorsement deal was not from a powerhouse program like Clemson or Alabama or Oklahoma, which are seemingly always in the top five. The first player to sign any kind of endorsement deal wasn’t a Heisman frontrunner like Spencer Rattler or Sam Howell. It was Antwan Owens, a defensive end from the historically Black Jackson State University.

SCOTT FROST (NEBRASKA FOOTBALL COACH)

Scott Frost is a walking disappointment. Each season, his ineptitude at Nebraska proves that his 13-0 season at Central Florida was more about how easy it is to win at the nation’s largest university than it was about anything he is capable of.

In 2019, Frost said “Once you start paying a football player, you have to pay every student-athlete. That’s an awfully big drain on our budget, depending on how much gets paid.”

This is a goos chance to cut ESPN a little slack. It isn’t just the World Wide Leader that doesn’t push back on this line of bullshit. Local media is just as, if not more complicit, in letting these guys spout nonsense and just nodding along. Frost was said this as the University of Nebraska was in the middle of building a $155 million football facility.

I would love for someone to ask Scott Frost how he feels about Olivia Dunn. The LSU gymnast is a social media superstar and expected to turn her more than one million Instagram followers into the single most valuable audience any college athlete has. LSU certainly gets what her brand means for the school.

The idea that big schools and major football and basketball teams would be the only ones to make any money off of NIL opportunities is an old, misguided idea. At best, Scott Frost doesn’t get how the marketing world works anymore. Social media has a much greater reach than SportsCenter. At worst (and frankly probably more likely) Frost is pretending to worry about what is fair for athletes in the Olympic sports, so that he can justify not wanting any college athlete to make money.

MARK FEW (GONZAGA MEN’S BASKETBALL COACH)

Oh buddy, did Mark Few get shrewd. What is the best thing to do when you are asked a question and you know sharing your honest opinion will alienate the people you most need on your side? You pretend to be too dumb to answer.

In a nearly 4 minute rant posted to Twitter in October of 2019, Few called NIL legislation “an incredibly complex issue. It’s like health care in America.”

Well, just like health care in America, this IS NOT a complicated issue. The people at the bottom deserve to be treated fairly. The only reason you are calling it complicated is because you are not at the bottom and treating people fairly could cut into your own personal bottom line.

The Spokesman Review outlined some of the most appealing Gonzaga athletes to potential advertisers. Do you think Mark Few is going to hold up any potential deals for these kids and let recruits weighing life as a Bulldog see that the program is lead by a guy that is going to stand in their way? Or do you think that all of the sudden, this is going to get real simple for the guy?

The college basketball version of GameDay features Jay Bilas, the lone voice in the sports media that has been a bulldog (no pun intended) from day one when it comes to how athletes are treated by the NCAA. You know what would be great television? Make Mark Few sit down with him and revisit these comments. Let someone that will actually call the guy out ask Few to explain himself.

DABO SWINNEY (CLEMSON FOOTBALL COACH)

Ah, the granddaddy of them all. Dabo Swinney wasn’t the first to say that student athletes shouldn’t be paid. He was just the loudest and most steadfast.

“We try to teach our guys, use football to create the opportunities, take advantage of the platform and the brand and the marketing you have available to you,” he said in a press scrum in 2014. “But as far as paying players, professionalizing college athletics, that’s where you lose me. I’ll go do something else, because there’s enough entitlement in this world as it is.”

Dabo Swinney, I’ll remind you, makes more than $9 million per year. He ain’t going to “do something else.”

Like a pastor at a megachurch, Li’l Ol’ Dabo just needs those that believe in his message to stay poorer than him. In fact, it’s a sin for anyone playing for him to make a dime, because getting paid what you are worth is “entitlement.” The joy of helping him put a pool in his backyard with a waterslide and the Clemson logo on the bottom is payment enough!

Moving company offers glimpse into Dabo Swinney's 15,000 sq. ft. 'castle' |  News | foxcarolina.com
Courtesy: Tiger Moving

So shouldn’t the very first College GameDay of 2021 open with a segment about how Dabo Swinney is enjoying life in retirement?

It should, but it won’t.

Dabo is a media star. ESPN is in business with the ACC. Rather than have someone ask a tough question, ESPN will send Kirk Herbstreit, who’s sons played for Swinney, to lob softballs and ignore that these words were ever said like some kind of sycophant blogger. We will have to rely on the Internet to hold Swinney accountable.

I don’t even want the guy to quit. He is good for college football. I just want to hear Dabo Swinney say “My comments in 2014 were ridiculous and tone deaf. I was wrong.”

RON HOWARD VOICE FROM THE FUTURE: Dabo Swinney won’t say that.

College athletes are the most valuable members of any school’s marketing department. The University of Alabama went through four football coaches during the four years I was in school there and enrollment stood at just over 20,000 when I graduated in 2003. Eighteen years and six national championships later, enrollment is hovering just under 40,000. The campus looks NOTHING like where I went to school. You cannot tell me that is not thanks in part to people like Mark Ingram, Julio Jones, Tua Tagovailoa, and Mac Jones landing the campus on national TV every week.

Alabama still planning to fill Bryant-Denny Stadium this fall, AD says - al .com
Courtesy: Ben Flanagan/AL.com

I don’t expect any of these coaches, or any member of the media that stood loudly against college athletes ever making any kind of money to admit they were wrong. I don’t expect to see anyone go on ESPN and say, “Well, NIL is here and college sports didn’t turn into a pile of flaming rubble like I said it would.”

What I do expect is some journalism, some context to where we are now. There is nothing rude or unprofessional about not letting these guys forget what they said two, three, or seven years ago. Grow some balls. Hold some feet to the fire. That is part of the job description right now.

BSM Writers

John Mamola Didn’t Overthink New WDAE Lineup

“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”

Brady Farkas

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Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.

The station let previous host Ian Beckles go as part of the reshuffling.

Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.

(Some of the answers have been edited for brevity and clarity)

BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?

JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.

BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?

JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.

So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.

BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?

JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.

So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.

Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.

BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?

JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.

And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.

We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.

BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?

JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.

The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive.  If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.

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BSM Writers

Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

Tyler McComas

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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BSM Writers

Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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