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Drew Brees, PointsBet Announce Partnership

The retired QB is also calling Notre Dame Football games this Fall.

Russ Heltman

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Courtesy: Jordan Strauss/Invision/AP

Drew Brees just made himself a betting man as he hangs up the helmet and transitions to life in the NBC Sports booth. The recently retired quarterback announced he is partnering with PointsBet. 

The multi-year deal includes an equity stake for Brees alongside a cash component as he serves as a global ambassador for the sports betting company.

“I am excited to team up with PointsBet, a leader in the future of sports entertainment built off elite technology,” Brees said in a release. “I am proud to be at the forefront alongside PointsBet and NBC Sports.”

PointsBet started in Australia and currently operates in five states: Colorado, Illinois, Indiana, Iowa, Michigan, and New Jersey. NBC, Brees’s new employer, struck a five-year partnership with the company last year that includes a 4.9% stake in PointsBet. The $500 million deal made PointsBet NBC’s official betting partner.

PointsBet and NBC are keeping Brees a busy man now that he doesn’t have pages and pages of plays to pour through. The former is making Brees a forward-facing member of their marketing and advertising efforts. From creating and starring in content to hosting watch parties and helping with promotions, Brees will play a hand in PointsBet’s continued growth.

In the booth, Brees is calling Notre Dame football games alongside Mike Tirico this year while also working his way into NBC’s NFL pregame show Football Night In America. It remains to be seen whether his connection to PointsBet will be a source of content on the show now that NBC is tied at the hip with the sportsbook.

PointsBet is jumping headfirst into the American sports betting market like so many other gambling companies. The deal with Brees is another in a long line of relationships PointsBet has built over the past few years from the NHL to the WNBA. Now they have a sure-fire NFL legend on their roster.

Sports Online

PodcastOne Expands Sports Offerings, Adds Nick Swisher, Bobby Portis and Chris Howard to Lineup

PodcastOne is growing its lineup of sports show offerings by adding podcasts from a World Series champion, NBA champion and a former NFL running back.

Jordan Bondurant

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PodcastOne

PodcastOne is growing its lineup of sports show offerings by adding podcasts from a World Series champion, NBA champion and a former NFL running back.

The company announced it has brought on Nick Swisher, Bobby Portis and Chris Howard to add to its already stacked slate of programming that includes shows from Robert Horry, Michael Irvin, Jay Cutler and “Stone Cold” Steve Austin.

“With the growing PodcastOne sports vertical, we are producing and developing exclusive sports content shows from some of the most recognizable names in the game, adding to our diverse roster of original programming that advertisers and listeners won’t get from other networks,” said PodcastOne president Kit Gray. “Our sports hosted shows offer something for everyone, from the parquet floors of the world of basketball to the spectacle of the wrestling ring.”

Swisher, who will host The Nick Swisher Show, expressed his excitement at the opportunity to tell stories and interview stars from the world of sports and culture.

“My curiosity for the world around me from baseball to books, from coaches to community and from inspirational stories of triumph to seemingly insurmountable moments of failure knows no bounds,” Swisher said. “I’m amped to be sharing stories with fans and listeners, and I’m so excited to partner with PodcastOne to bring my podcast to life.”

Current Milwaukee Bucks forward Bobby Portis will roll out a weekly show called Keep It A Buck where he’ll offer an inside look at the week that was in the NBA while interviewing current and former players.

Howard’s show, Plugged In with Chris Howard, will take a look at some of the biggest headlines in the NFL and get to the bottom of those stories. He’ll also interview athletes and other stars from the world of entertainment to give listeners plenty of behind-the-scenes scoops.

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Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

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Bengals-Dolphins
Sam Greene/The Enquirer / USA TODAY NETWORK

Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

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Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

Ricky Keeler

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Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

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