Connect with us
blank

Sports Online

NBC Expects Olympics To Fuel Peacock Subscription Growth

Comcast is putting some marquee events behind the app’s paywall.

Russ Heltman

Published

on

blank
Courtesy: NBCUniversal

The Olympics are a little less than two weeks away, and NBCUniversal is expecting the event to create a big boost for its streaming service. According to Bloomberg, The company thinks the Games could boost Peacock’s user base by 30%.

The app initially planned to launch around the start of the Games last year, but the pandemic threw a wrench in that idea. Peacock currently has 42 million signups on the platform and has some interesting paywalls set up for the Tokyo games.

NBC allows all users, free or paid, to watch live track and field, gymnastics, and select Olympics highlights for free. While only Peacock Premium subscribers can watch the USA men’s basketball team. Around 20% of the service’s 14 million active users are Premium members.

The network is hoping this marquee event falls in line with their five-year, $1 billion deal with the WWE that brought a flock of new subscribers to watch this year’s Wrestlemania on Peacock. The app is one of the network’s biggest bets, as Comcast plans to pour $2 billion into it over its first two years.

That money will start to be felt even more so this fall when the network enters new negotiations for Premier League soccer rights, which they’ve held since 2013. Experts are convinced that the current $150 million per year price tag will need a boost if NBC wants to retain the most popular soccer league on the planet.

Overall, The 2020 Tokyo Olympics are a massive endeavor for the network, with billions invested into Olympic coverage. Comcast outbid Fox Sports and ESPN for the media rights to cover the four Olympics from 2014 through 2020 ten years ago. They paid the International Olympic Committee $4.38 billion. NBCU extended its agreement with the IOC in 2014 to secure U.S, broadcast, online and mobile rights for the Summer and Winter Olympics from 2022 through 2032 for $7.75 billion. An increase of 16% per Olympic games.

Sports Online

PodcastOne Expands Sports Offerings, Adds Nick Swisher, Bobby Portis and Chris Howard to Lineup

PodcastOne is growing its lineup of sports show offerings by adding podcasts from a World Series champion, NBA champion and a former NFL running back.

Jordan Bondurant

Published

on

PodcastOne

PodcastOne is growing its lineup of sports show offerings by adding podcasts from a World Series champion, NBA champion and a former NFL running back.

The company announced it has brought on Nick Swisher, Bobby Portis and Chris Howard to add to its already stacked slate of programming that includes shows from Robert Horry, Michael Irvin, Jay Cutler and “Stone Cold” Steve Austin.

“With the growing PodcastOne sports vertical, we are producing and developing exclusive sports content shows from some of the most recognizable names in the game, adding to our diverse roster of original programming that advertisers and listeners won’t get from other networks,” said PodcastOne president Kit Gray. “Our sports hosted shows offer something for everyone, from the parquet floors of the world of basketball to the spectacle of the wrestling ring.”

Swisher, who will host The Nick Swisher Show, expressed his excitement at the opportunity to tell stories and interview stars from the world of sports and culture.

“My curiosity for the world around me from baseball to books, from coaches to community and from inspirational stories of triumph to seemingly insurmountable moments of failure knows no bounds,” Swisher said. “I’m amped to be sharing stories with fans and listeners, and I’m so excited to partner with PodcastOne to bring my podcast to life.”

Current Milwaukee Bucks forward Bobby Portis will roll out a weekly show called Keep It A Buck where he’ll offer an inside look at the week that was in the NBA while interviewing current and former players.

Howard’s show, Plugged In with Chris Howard, will take a look at some of the biggest headlines in the NFL and get to the bottom of those stories. He’ll also interview athletes and other stars from the world of entertainment to give listeners plenty of behind-the-scenes scoops.

Continue Reading

Sports Online

Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

blank

Published

on

Bengals-Dolphins
Sam Greene/The Enquirer / USA TODAY NETWORK

Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

Continue Reading

Sports Online

Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

Ricky Keeler

Published

on

blank

Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.