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All-Star Game Ratings Tick Up From 2019

The game narrowly outrated the Home Run Derby from the night before.

Russ Heltman

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Courtesy: Matt Dirksen/Colorado Rockies/Getty Images

The 2021 All-Star Game at Coors Field ended up a hit for Fox Sports. According to Sports Media Watch, the event on Tuesday averaged 8.24 million viewers on FOX, up 1% from 2019.

Despite a slight bump in overall numbers, it was still the second-worst rating for an All-Star Game ever. Comparing apples to apples, it was a cut above the rest of recent all-star events. The NBA All-Star Game in March averaged 5.94 million viewers and last year’s NFL Pro Bowl averaged 7.97 million viewers.

The 5-2 victory by the American League peaked between 9-9:15 p.m. ET with 8.9 million viewers. Fans seem just as inclined to watch an exhibition as they are to tune into the pitch-by-pitch drama of the World Series. Last year’s Fall Classic averaged 9.79 million viewers. While this year’s NBA Finals is averaging 9 million viewers through three games of available data.

The All-Star Game only outdrew the Home Run Derby from the previous night by 16%. That is the smallest gap between the events since 2017, when the game brought in 9.28 million and the Derby amassed 8.17 million viewers.

Fox spiced up the broadcast with mic’d up players making appearances throughout the game. White Sox Pitcher Liam Hendriks was one of a few players who let their colorful language spray onto the air. Padres shortstop Fernando Tatis Jr. was a staple on the mic throughout the evening, something his home market surely enjoyed.

San Diego led all markets Tuesday night with a 12.2 rating. Fans couldn’t get enough of Tatis as the hometown of the Padres posted its highest rating for the All-Star Game since 2007.

Host markets often represent high watermarks, and Denver was no different, pulling in a 9.6 rating. That is the highest All-Star Game rating in the city since 2011.

Sports TV News

Chris Berman Says NBC Offered To Triple His Salary In 1989 to Leave ESPN

“(NBC) put an offer out there that was times three or four, which — ok — that took a while to get resolved.”

Jordan Bondurant

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Chris Berman has always felt like ESPN was home for him.

There have been a couple of instances throughout his more than four-decade career at The Worldwide Leader where Berman was entertaining offers to leave. But Berman told Jimmy Traina on the Sports Illustrated Media Podcast he always knew ESPN was where he needed to be.

One instance came in 1989 when ESPN was still somewhat a single fledgling sports channel. Berman at the time was weighing leaving Bristol for NBC.

“ESPN was a different place,” Berman said. “We were only one channel then, remember.”

“(NBC) put an offer out there that was times three or four,” he added. “Which — ok — that took a while to get resolved.”

Berman said in terms of his career, deciding to remain at ESPN turned out to be the right choice.

“My God it’s the greatest move I never made,” he said. “At the time I was gonna be the number two guy behind Bob Costas doing football.

“Just job-wise, forget money and this – I’m not in it for that anyway,” Berman added. “I started at 16 thousand bucks.”

Chris talked about the coverage the potential move received. He said the decision was about something bigger than money. He loved getting to cover sports every day.

“That was not the point,” he said. “I wasn’t leveraging anything, and again thank God I’ve been here 43 years.”

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Sports TV News

ESPN, ESPN2 To Air 5 Hour NBA Trade Deadline Special Thursday

Jordan Bondurant

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The NBA trade deadline is this week, and ESPN is going all-in on coverage.

ESPN announced Monday that it will air a five-hour special across ESPN and ESPN2 making sure every deal leading up to the deadline is covered.

The NBA Today Trade Deadline Special will air starting at 1:00 PM on Thursday on ESPN, and the final two hours leading up to the official deadline will air on ESPN 2.

From Los Angeles, Malika Andrews will host. She will be joined by Jalen Rose, Zach Lowe, Chiney Ogwumike, Kendrick Perkins, Richard Jefferson, Ramona Shelburne, Brian Windhorst, and Vince Carter.

Adrian Wojnarowski will be breaking news from Bristol alongside Tim Legler and Bobby Marks. Meanwhile, Stephen A. Smith and Michael Wilbon will be weighing in from Scottsdale, Arizona from ESPN’s Super Bowl set.

Several other ESPN NBA reporters will also be contributing coverage throughout the afternoon.

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Sports TV News

Tom Brady: I’ll Join FOX in 2024

“Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving.”

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Many have questioned whether Tom Brady will actually join FOX Sports’ top NFL booth after he retires. Today, we have that answer.

During an appearance on The Herd with Colin Cowherd, Brady confirmed he will indeed join Kevin Burkhardt in the network’s top NFL booth, but not until the 2024 season.

“Decompression is important,” Brady said, noting he’ll join the network’s NFL coverage after a year off from the game. “You’re on this kind of really crazy treadmill/hamster wheel, loving the moment, loving the journey, (but) at the same time there’s a daily fight. I have an appreciation to those who are so committed to showing up every day and putting in their max effort to their life and their career.

“I think — for me — I want to be great at what I do. So last week, talking with the people at FOX Sports and the leadership there allowing me to start my FOX opportunity in the fall of 2024 is something that’s great for me.”

Brady added he needs time to absorb a new career before jumping in head first.

“Take some time to really learn, become great at what I want to do, become great at thinking about the opportunity, and make sure I don’t rush into anything. Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving, and I have so many people to rely on that can support me in that growth, too.”

The seven-time Super Bowl winning quarterback concluded by saying there are other aspects of his life outside of football that “need some catching up and energy”. He went through a high-profile divorce from supermodel Gisele Bündchen, reportedly stemming from his refusal to retire after the 2021 NFL season.

Brady signed a reported 10-year, $375 million contract with FOX Sports to join the network’s top NFL announcing crew, and serve as a brand ambassador in May of last year.

The addition of Brady to the FOX Sports booth creates a potential log jam in the analyst role. Current FOX Sports top NFL analyst Greg Olsen has received high praise from many both inside and outside the industry for his work with Burkhardt. Olsen hasn’t been shy about his wish to remain in the network’s top booth, saying that while the situation “sucks”, he is a “big boy” and “knows what he signed up for”.

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