The spring numbers are in for Chicago. Similar to the winter book, 670 The Score led the way among local sports radio brands. The station finished 4th overall in weekday prime (M-F 6a-7p) with a 4.7, and 5th 5th overall for the full week (M-SU 6a-12a) with a 4.1. Both sets of numbers represent listening among Men 25-54 and include the station’s radio and streaming numbers. All numbers to follow for The Score throughout this article will include the combined radio and streaming performance with Men 25-54.
Starting with mornings, Mully & Haugh led the station to a 7th place tie with a 3.5. The show was up two rankings and down two tenths of a share from the winter book.
In middays, Dan Bernstein and Leila Rahimi popped the best number for the quarter for The Score. Their 9a-12p program delivered a 6.1 share which elevated them to 3rd place. Their performance improved by one ranking and three tenths from the winter book. The Score’s second midday show, The Laurence Holmes Show, finished 5th with a 4.8. That was up one tenth from the winter but down two rankings.
Shifting to afternoons, Danny Parkins and Matt Spiegel captured another top 5 finish. The talented tandem produced a 4.9 which was a nine tenths of a point improvement from the winter book. The afternoon show also gained three ranking positions.
Closing things out at night, The Score ranked 5th between 6p-Midnight with a 3.9. Chicago Cubs baseball and Joe Ostrowski contributed to the station’s strong evening performance.
For ESPN 1000, the quarter was a bit more challenging. In weekday prime (M-F 6a-7p) the station was ranked 21st with a 1.7. The full week (M-SU 6a-Mid) produced the same exact share but a lower ranking at 23rd.
In morning drive the story was more frustrating. Between the hours of 5a-9a, which features two hours of ESPN Radio’s Keyshawn, J-Will and Zubin and two hours of David Kaplan and Jonathan Hood, 1000 was tied for 27th with WGN at just under a 1 share.
The 9a-12p timeslot which includes an hour of Kaplan and Hood and two hours of Carmen DeFalco and John Jurkovic, the station finished 21st with a 1.5.
There was one brighter note for the station during the midday hours. From Noon to 2p, Mike Greenberg’s national show ‘Greeny’ ranked 6th with a 4.3 share, just five tenths of a point behind The Score. Greeny’s show was ESPN 1000’s top rated program for the quarter.
Turning to afternoons, Tom Waddle and Marc Silverman were off from where they usually performer. They generated a 1.5 between 2p-6p, placing them 24th for the book. Finishing up at night between the hours of 6p-Mid, the combination of Chicago White Sox baseball and Chris Bleck & Adam Abdalla earned a 2.2 share to rank 23rd.
After losing a little ground last year, The Score has settled back in. The consistency from Parkins, Holmes, Bernstein, Mully and Haugh, combined with the additions of Rahimi and Spiegel to the weekday lineup have helped the station improve. Having Cubs games back is also a big positive.
Meanwhile for 1000, a meter issue appears to be stunting the station’s growth. If a show drops a few tenths of a point or dips during specific times of the year that’s understandable, but the same hosts on 1000’s airwaves all performed in the 2019 spring book prior to the pandemic. Looking back thru a few other market ratings reports since, the station’s shows are usually in the top ten or the teen’s not the twenties. Even the first place White Sox, one of baseball’s best first half stories, didn’t get the ratings credit they deserved.
Regardless, these are the things you deal with in PPM. It’s a peaks and valley’s system. The Score right now is doing everything they have to do to serve their audience. In return, the meters are sticking with them. They deserve a tip of the cap for informing and entertaining their listeners.
For 1000, their team is far too talented to not be closer in the competition. A market like Chicago should have two thriving sports brands, and for most of the past six years, they’ve had that. If anyone can figure out how to get things back on track and make it a fun two horse race again, it’s Mike Thomas. But while he goes hunting for meters, it’s Mitch Rosen who gets to toast his team this quarter for a job well done.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Doug Gottlieb: Nobody Cares About World Cup Once USA’s Eliminated
“I’m sure people in the soccer world are still talking about the World Cup. But zero people I know in real life are talking about the World Cup today.”
The United States has been eliminated from the 2022 World Cup, and FOX Sports Radio host Doug Gottlieb believes that will return the sport back to its usual place inside the sports media landscape.
“I’m sure people in the soccer world are still talking about the World Cup,” Gottlieb said on his In The Bonus podcast Monday. “But zero people I know in real life are talking about the World Cup today.
“You can tell me how big soccer is in the world — and I’m not gonna dispute it — and you can tell me we’re doing better in the world than we’ve ever done — and I’m not gonna dispute it, it’s fine — but the fact is that as soon as that match was over we went from a couple of hours of soccer guy, or writer guy who’s really a soccer guy at heart, talking about should we change coaches, tactics, players, or whatever, and then it’s over. I don’t know who won and I don’t care.”
Gottlieb later added that soccer has been “the sport of the future” for his entire life, but added that college basketball is going on right now, and it isn’t on the national sports radar, either.
Jon Marks Working Without At Contract at WIP
WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
94WIP afternoon host Jon Marks has revealed he is working without a contract.
A report from CrossingBroad.com claims Marks mentioned the development on the air two weeks ago, and Marks confirmed the news when the outlet asked him for comment.
He did not, however, wish to say much more about the situation. WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
In late October, the station announced the current midday show of Joe DeCamara and Jon Ritchie would replace Cataldi in the mornings. Longtime morning co-host Al Morganti will remain with the station but will no longer be heard in mornings once DeCamara and Ritchie take over. Anchor Rhea Hughes will stay in the morning timeslot.
The station has yet to name a new midday show to replace DeCamara and Ritchie. Marks is currently teamed with former NFL linebacker Ike Reese from 2:00-6:00 PM. The two were paired together in 2017.
Boomer Esiason Wonders If Joe Buck Was Criticized Before Energetic Monday Night Football Open
“Maybe he was doing that emphatically because somebody criticized him as flat or something.”
Monday Night Football got off to an energetic start last night, with the usually reserved Joe Buck showcasing an exuberant attitude while discussing the weather and the fact that the calendar has already flipped to December. WFAN morning host Boomer Esiason wondered if there was an ulterior motive to Buck’s raucous start.
In addition to the energy exuded by the Monday Night Football announcer, Buck nearly howeld in excitement as the network showcased Tom Brady’s usual scream of “Let’s F—ing Go!”, by shouting “Yeah! Let’s go! I can’t say one of those words!”
The excitement was noticed by Boomer & Gio update anchor Jerry Recco who played the audio for the show, with Boomer Esiason wondering if Buck was proving a point to someone.
“Maybe somebody told him he was too downcast the previous broadcast,” Esiason wondered. “Maybe he was doing that emphatically because somebody criticized him as flat or something.”