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KNBR Cruises to Ratings Win in 2021 San Francisco Spring Book

“For KNBR, every daytime show finished the quarter in the Top 5. The Giants are also playing great and pumping in audience.”

Jason Barrett

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Photo Credit: Sean Pavone/Shutterstock

The Bay Area’s sports radio scene remained healthy in the 2021 spring book, led by the sports leader, KNBR. Among Men 25-54, the San Francisco sports station secured Top 3 finishes in weekday prime (M-F 6a-7p) and for the full week (M-SU 6a-Mid), producing a respectable 4.5 and 4.3 share.

KNBR got its best quarterly performance from its morning show ‘Murph & Mac’. The team of Brian Murphy and Paul McCaffrey finished 1st overall from 6a-10a with a 5.5 share. Their performance was up eight tenths of a point and five ranking positions from the winter book.

Middays also experienced growth as the team of John Lund and Greg Papa wrapped up a 5th place showing thanks to a 4.2 share. Papa and Lund went up two ranking spots from the winter book, adding three tenths of a point in the process.

Afternoons enjoyed similar success. Tom Tolbert, Larry Krueger and Rod Brooks also popped a 4.2 share. That placed them 4th from 2p-6p. They were up six tenths of a point and five ranking positions from the winter book.

Thanks to a strong San Francisco Giants baseball team and Mark Willard, KNBR once again enjoyed great success during the evening hours of 7p-12a. The station was 2nd overall with a 5.0 share, up from a 2.0 share and 13th place in the winter book.

Meanwhile, for local competitor 95.7 The Game, the winter and spring books produced similar stories. The station was 11th in weekday prime (M-F 6a-7p) with a 3.2 share, up two tenths of a point and two ranking positions from the winter. The Game was also 14th for the full week (M-SU 6a-Mid) with a 2.6 share. That was the same ranking position from the winter book, but they did pick up one tenth of a point.

In AM drive, ‘The Morning Roast’ with Bonta Hill, Kate Scott and Joe Shasky delivered a 2.4 share. That was the same number the show produced in the winter book. The positive, the program gained three ranking positions from book to book.

Middays with Matt Steinmetz, Daryle ‘The Guru’ Johnson and Dan Dibley gained one tenth of a point from winter to spring, improving from a 3.1 to a 3.2. The show held steady in 11th place.

Afternoons were where The Game made its best progress. Damon Bruce, Ray Ratto and Matt Kolsky claimed a 6th place finish with a 3.8 share. That was up five tenths of a point and three ranking positions from the winter book. They were also just four tenths of a point behind Tolbert’s show, and that’s without having the benefit of a few Giants day games.

At night is where The Game took a step backwards. The station was ranked 19th with a 1.7 share, down three tenths of a point and six ranking positions from the winter book. A strong Warriors playoff run next year at this time could change things quickly.

Similar to recent stories told in New York and Philadelphia, San Francisco has one program director signing off, and another coming in. For Jeremiah Crowe, this is a great way to say goodbye. Every daytime show finished the quarter in the Top 5. The Giants are playing great and pumping in audience. That puts incoming PD Kevin Graham in great shape as he gets acclimated to a new market.

For The Game, the afternoon show has some great momentum. With football season around the corner, that should lead to a few more ears tuning in. If the station can get mornings and middays to pop the way PM drive is right now, we could have a tight sports radio race once again in the Bay Area.

Sports Radio News

Fred Toucher Tells Paul Finebaum: Your Greatest Talent Is Not Losing It On Callers

“What you’re actually taught in radio — and not to the benefit of people — is to move things along and cut people off.”

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Paul Finebaum

98.5 The Sports Hub morning show Toucher & Rich has frequently pointed out the absurdity of callers into The Paul Finebaum Show. Thursday morning, the Boston show welcomed in the southern college football host to discuss what makes his show tick.

“I can’t tell you how big a thrill this is for me, because I didn’t realize how funny our show was until I started listening to you guys,” Finebaum joked.

“Part of the brilliance of your show is you just let these people go,” Fred Toucher said. “For those that don’t know, the instinct in what you’re actually taught in radio — and not to the benefit of people — is to move things along and cut people off. At what point did you realize ‘I’m just gonna let these dudes talk and see where they take it’?”

“I listened to all these radio goobs — I mean all these people in the corner office — tell us how to do it and I realized I can’t do that. I didn’t have the radio voice, I didn’t have the style, I didn’t have the energy. So I just sat there and literally listened to callers ramble on and I started to find the humor in it.

“It hit me one day that these people don’t have a voice,” Finebaum continued. “Especially in the south where we don’t have six or seven professional sports franchises. Callers started becoming famous and becoming a part of the show. We started having lunches with them for Christmas and various other things and days and I think we realized what we had and we made the most of it. Some of these callers really defy logic. I think I’ve given four or five eulogies at various callers funerals and I think that there’s a connection there.”

Finebaum then mentioned one of his more notorious callers, Legend. The caller actually spent more than 20 years in prison after shooting someone six times. Toucher said Legend has actually called into their show but they have never taken his call.

“We don’t take Legend because we’re not gonna do as good a job with him,” Toucher said. “I told our producer, I do not want to take Legend.”

“Paul’s a master with him,” Rich Shertenlieb added.

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Sports Radio News

Gregg Giannotti: CBS Won’t Show Deshaun Watson Accusers Sunday

“I think people know what’s going on. You’re not gonna show them and start trashing them on the broadcast.”

Jordan Bondurant

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Quarterback Deshaun Watson is set to make his 2022 season debut against his former team on Sunday following an 11-game suspension. Watson has been accused of sexual misconduct, and 10 of the women who believe the now-Cleveland Browns QB preyed upon them are planning to attend the game in Houston. On Boomer & Gio on WFAN on Wednesday, co-host Gregg Giannotti had a thought on CBS cameras dedicating a snippet of the game broadcast to showing the women in attendance.

“I wonder does like the broadcast show them?” Gio asked to co-host Boomer Esiason. “Are you guys gonna have to talk about that on The NFL Today?”

“I have no idea,” Esiason responded. Boomer explained that they hadn’t had their production meeting for this week’s show, but he felt like beyond that he and Gio had already discussed the Watson situation at great length.

Still, Gio said if he were in charge of the CBS broadcast, he would find a way to show the alleged victims’ faces.

“I mean you could show them and explain the situation,” he said. “I think people know what’s going on. You’re not gonna show them and start trashing them on the broadcast.”

Once the 2022 NFL season started, and Watson accepted the suspension and began going through the various processes he needed to go through in order to be reinstated, the focus shifted away from the story. But Gio added that now that Watson is ready to play, the story gets thrust back into the limelight.

“Nobody was talking about it for weeks and weeks and weeks, and now he’s back,” he said. “And now it’s back.”

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Sports Radio News

98.7 ESPN New York Shuffles Lineup, DiPietro & Rothenberg Expanding To Four Hours

DiPietro & Rothenberg will now move to 6:00-10:00 AM to compete directly with WFAN morning show Boomer & Gio.

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Andrew Marchand and Ryan Glasspiegel of The New York Post reported yesterday and ESPN has since confirmed that 98.7 ESPN New York is expanding its local programming. The station’s morning show DiPietro & Rothenberg will increase to four hours as part of a revamped daily lineup which will go into effect on January 3rd.

DiPietro & Rothenberg currently airs on the station from 5a-8a while ESPN Radio’s national morning show — Keyshawn, JWill, & Max — airs from 8a-10a. By extending the local show, 98.7 ESPN New York will now look to compete locally in all four hours with WFAN’s Boomer & Gio.

Vinny DiMarco, market manager, ESPN New York said, “Our fans will have the opportunity to listen to local coverage on 98.7 ESPN FM all throughout the day.” He continued, “Both DiPietro & Rothenberg as well as Bart & Hahn will give fans valuable insight, expertise, and live reaction about all things New York sports. The change also provides more opportunities for our partners to align with the station and achieve their marketing goals and objectives.”

Additionally, ESPN Radio’s Bart & Hahn will move back to 98.7 ESPN New York as an exclusively local show. Bart Scott played a portion of his NFL career for the New York Jets, and worked at both WFAN and 98.7 ESPN New York before the show moved to the national stage. Alan Hahn has spent more than 25 years working in New York media with Newsday, MSG Network, and 98.7 ESPN New York.

“We are always looking for the best ways to serve sports fans and we are excited to bring even more New York flavor and content to local fans throughout their day on 98.7,” said Scott McCarthy, vice president, ESPN Audio. “Expanding DiPietro & Rothenberg in morning drive, being fortunate enough to have Bart & Hahn back as a local New York show, and continuing with all of our other outstanding local shows will create consistency for listeners and give our hosts a greater opportunity to engage with audiences, and each other, on the day’s top stories.”

The local changes do require some additional adjustments on ESPN Radio’s side as well. The national network will install Jason Fitz and Harry Douglas into the newly opened 12p-3p slot. The 7p-9p evening show will now belong to the team of Joe Fortenbaugh and Amber Wilson. They fill the void created by Sarah Spain who recently announced her departure.

Greeny — hosted by Mike Greenberg — will remain in its current 10a-12p timeslot on the station. However, the move to a local morning show on 98.7 ESPN New York does raise questions about KJM‘s future on ESPN Radio.

The Michael Kay Show, and the station’s other local programs hosted by Dan Graca, Larry Hardesty and Gordon Damer all remained unchanged.

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