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Sports Radio Thrives in Philadelphia’s 2021 Spring Book

“Too many times in sports radio we focus on which station won a quarter, assuming the runner up has problems to fix. That’s not the case here. Both brands performed well.”

Jason Barrett

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Photo Credit: Visit The USA

The spring book in Philadelphia produced a lot of positives for the market’s two sports radio brands, WIP and 97.5 The Fanatic. The two stations were both ranked in the Top 5 for the full week (M-SU 6a-Mid) with WIP locking up 2nd place with an impressive 11.6 share. The Fanatic took 4th place with a 6.5 share. All numbers in this piece are for Men 25-54 and include both radio and the stream for each brand.

Among the key weekday shows for WIP, Angelo Cataldi & the WIP Morning Show once again owned bragging rights as the market’s top rated show. The WIP icon produced a massive 13.4 share, earning the program a 2nd place finish between 5:30a-10a. The Fanatic’s John Kincade had reason to feel good too. The Philly native, who returned home at the start of 2021, recorded his second straight Top 3 finish with a 7.4 share between 6a-10a.

In middays, WIP’s Joe DeCamara and Jon Ritchie popped a 9.4 share, also securing a 2nd place position. The Fanatic’s Anthony Gargano performed well too, coming in 4th with a 7.6 share.

The high profile afternoon battle between Jon Marks and Ike Reese and Mike Missanelli was won this quarter by WIP. Marks and Reese were 2nd, thanks to a strong 10.8 share. Missanelli was only one ranking position behind in 3rd with an 8.4 share, the best share for the quarter on The Fanatic.

Wrapping up at night, the combination of Joe Giglio and Philadelphia Phillies baseball carried WIP to a 1st place finish with a 14.1 share. The Fanatic’s trifecta of the Sixers, Flyers, and Devon Givens grabbed 5th place with a 5.6 share.

For Spike Eskin, this is the way the way you want to end a memorable run as the station’s program director. To leave WIP for WFAN and know that the station you’re leaving behind is in the Top 2 during mornings, middays, and afternoons and #1 at night is outstanding. Those type of performances should make the WIP PD vacancy attractive to industry candidates. Kudos to the talent for a job well done.

On the other hand, The Fanatic should feel great too. Top 3 in both drive times, 4th in middays, 5th at night, and 4th for the full week is an excellent showing. Too many times in sports radio we focus on which station won the quarter, assuming the runner up has problems to fix. That’s not the case here. Aside from the obvious of wanting to get better and beat their competition, 97.5 is performing. The brand can make money with this type of consistency.

Philadelphia has shown for over a decade that it’ll support two strong sports radio stations. That’s what it has right now in WIP and The Fanatic. When shows in each timeslot are combining to grab 17-20 shares with Men 25-54 and snag two ratings positions in the Top 5, it shows how well the format is supported in the city. WIP is in the driver seat, but The Fanatic isn’t far behind. If both brands can keep it going, they’ll have great stories to share with listeners, advertisers and their corporate employers.

Sports Radio News

1140 The Bet Cancels ‘The Playmakers’

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.

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In another cut from Audacy, 1140 The Bet has cancelled The Playmakers on their Las Vegas station.

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.

Brown tweeted the news, saying “Sadly I have been informed that yesterday was our final show. I am thankful for the people it brought into my life & the experiences we created I am incredibly proud of our work & the boundaries we are eager to push in sportz radio. Today is a tough day. Tomorrow is on the way.”

Hernandez followed up by tweeting “I can’t put into words right now how I feel right now but in my radio journey from College in Tampa to Phoenix and now Las Vegas you were the best teammate I’ve ever had in radio and more importantly a great person. I appreciate and will miss you Badass Brown.”

According to the station’s website, it will replace The Playmakers with You Better You Bet from the BetQL Network.

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Sports Radio News

1250-AM The Fan in Milwaukee Reportedly Cancels Local Programming

The station is streaming CBS Sports and has removed the local daily lineup from the 1250 AM The Fan website.

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1250 AM The Fan

Stunning sports radio news out of Milwaukee. 1250-AM The Fan has suddenly removed all of its local programming and switched over to CBS Sports Radio.

The news came as a shock to local listeners but even more surprising to the station’s staff. Here’s a tweet from Evan Heffelfinger noting that today was “everyone’s” last day at the station.

The station’s stream is currently airing CBS Sports Radio. The local daily lineup has also been removed from the 1250 The Fan website although show podcasts still remain.

In regards to the station’s talent, most have been quiet since the news began to trickle out. The Milwaukee Business Journal reported that recent NFL Hall of Famer and former Green Bay Packer LeRoy Butler was part of the cuts. Bart Winkler, Tim Allen, and Gary Ellerson are expected to be out as well.

One host who may remain involved is Steve ‘Sparky’ Fifer. Fifer was part of the midday show, and also helped behind the scenes. According to sources, he’s likely to contribute off-air and with additional brand projects. The rest will have an opportunity to explore opportunities should any become available at 97.3 The Game, ESPN 94.1, WTMJ or any other local outlets.

Upon learning of the news, a few former 1250 hosts, Mike Wickett and Cliff Saunders, took to social media to share their sadness.

Ryan Maguire, who served as the PD of 1250 The Fan from 2006-2009, and is currently the PD of crosstown rivals ESPN Milwaukee and WTMJ, provided his perspective.

One host who left before the station was dismantled was former afternoon man Ramie Makhlouf. The longtime Milwaukee voice exited in June to join Sactown Sports 1140.

This is a developing story and as more information becomes available we’ll pass it along. 1250-AM The Fan is owned by Audacy, which just announced plans to reduce 5% of its programming staff.

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Sports Radio News

Fred Toucher: Fred Roggin Rant ‘Is Why Everyone Thinks Radio Sucks’

“I understand defending yourself, but then there’s like desperation,” he said.

Jordan Bondurant

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A recent piece in the L.A. Times painting the picture of why the sports radio audience in Los Angeles is smaller than that of Boston struck a nerve locally.

And when AM 570 LA Sports host Fred Roggin tried to explain why Boston does so much better with listeners, Fred Toucher couldn’t contain himself.

Let me give it to you in a nutshell real, real quickly,” Roggin said in a clip that played during Toucher and Rich on 98.5 The Sports Hub on Tuesday. “The implication here is that you don’t care. Do they have as many Latinos living in Boston? I don’t think so, and if you look at the ratings, they don’t. We’re a melting pot, we’re very different here. Sports is a niche audience.

Toucher and company laughed at the sound byte before Toucher laid into Roggin.

“Does that mean that Latinos don’t like sports?” he asked. “To do well in Los Angeles, you have to adapt to the market, you jackass! Latinos have to listen to ya.”

Roggin and co-host Rodney Peete sounded even more out of touch in the clip by saying that part of the reason more people listen to sports talk in Boston is because of weather and an affinity for baked beans. Additionally, there’s just more to do in LA versus Boston.

“He is under the impression that the east coast is really something else,” Toucher said. “But he’s painting the east coast as if like no one lives out here. Like New York City and Philadelphia are these minor flyover states. It’s really funny.”

Toucher understood Roggin taking the time to go on the defensive, but he just couldn’t get over the way in which the defense was presented.

“I understand defending yourself, but then there’s like desperation,” he said. “What do you care if the station in Boston does better than you? What does it matter to you?! Clean up your own business! Jesus Christ!”

“This is the first time I think I’ve ever heard the northeast described as like toothless hicks that like got nothing better to do,” Toucher added.

Toucher finished his point by piling on the hosts further, saying that if their show aired anywhere else, it would fail.

“This is why everyone thinks radio sucks,” Toucher said before the rest of the Roggin clip was played.

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