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2021 Atlanta Spring Book Finds 92.9 The Game On Top

“Among The Game’s weekday shows, Dukes & Bell recorded the best numbers.”

Jason Barrett

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Photo Credit: Shutterstock

The spring book was kind to Atlanta’s sports radio ratings king 92.9 The Game. station finished in the Top 3 with Men 25-54 in both weekday prime (M-F 6a-7p) and full week (M-SU 6a-Mid). The weekday prime share was an 8.6. The full week produced a 7.5.

Among The Game’s weekday shows, Dukes & Bell recorded the best numbers. The afternoon show, which features Carl Dukes and Mike Bell, delivered a 9.3, strong enough for 3rd place during the hours of 2p-7p ET.

The next highest share came from the midday show. Andy Bunker and Randy McMichael generated an 8.3 during the hours of 10a-2p ET. That performance also earned them a 3rd place finish.

The Game’s morning show had the lowest share among the three weekday programs, however, it snagged the best ranking for the quarter. John Fricke and Hugh Douglas put up a 6.6 share, which was enough to lock up 2nd place during the morning drive hours of 6a-10a ET.

Compared to the winter book, The Game had to be pleased. Mornings gained 2.1 in share and moved up four ranking positions. Middays added 1.6 in share and held on to the same ranking, and afternoons jumped a full two points while also holding steady in the same ranking slot.

Meanwhile for 680 The Fan, the news was also positive. The station tied for 10th in weekday prime (M-F 6a-7p) with a 3.2 share. The Fan was also tied for 12th for the full week (M-SU 6a-Mid) with a 3.1 share.

The Fan’s best showing for the spring book came in middays during the hours of 10a-2p. A 7th place, 3.9 share performance was recorded by a combination of Chris Dimino, Nick Cellini, Hutson Mason, Buck Belue, Brandon ‘Hometown’ Leak and Joe Hamilton. Afternoons produced the second best share for the quarter with a 3.0 securing an 11th place tie during the hours of 2p-7p ET. Those hours featured an hour of Mason and Belue and the drive time team of Chuck Oliver and Matt Chernoff. Mornings had the lowest share at 2.5 but John Michaels and Brian Finneran did deliver an 8th place tie during the hours of 6a-10a.

Though 680 produced some solid stories this quarter, the station has to even more intrigued and focused on future results. The Fan took a bold step last week, announcing a number of changes to its programming lineup. The main headline was the morning show switching to a 5-man crew of Mason, Leak, and Hamilton alongside Michaels and Finneran. ”The Locker Room’ as it’s now called is being counted on to create a bigger sounding morning drive experience, and if those five can find a collective groove to deliver a high quality and well rated show, other stations could look at the model to determine if they should do the same. Rounding out the rest of The Fan’s lineup now are Belue from 10a-11, Cellini and Dimino from 11a-2p, Chernoff & Oliver from 2p-6p and The Audio Funbag with Brian Hoyt and Carlos Medina from 6p-8p ET.

Sports Radio News

NEW STUDY: Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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Sports Radio News

Jonas Knox: Adrian Wojnarowski’s NBA Draft Reporting Was Desperate Ratings Ploy

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

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Thursday’s NBA Draft is a moment the guys waiting to hear their names called had been waiting for since the day they picked up a basketball. While his draft came decades ago in the NFL, LaVar Arrington could relate to what they were feeling.

“It’s a dream recognized,” he said on Friday’s episode of FOX Sports Radio’s 2 Pros and a Cup of Joe. “You work so hard for so long. So, when you’re sitting there waiting for them to call your name, it’s a surreal moment.”

His partner, Jonas Knox, wasn’t in such a nostalgic or celebratory mood. He had a problem with the information leading up to draft night and just how much the narrative that Auburn’s Jabari Smith would be taken by the Orlando Magic with the first pick was pushed before all the sudden, it wasn’t.

“What a bunch of crap that we are being fed by Adrian Wojnarowski, ESPN, the Orlando Magic,” he said. “Whoever’s feeding it is full of crap.”

Wojnarowski tweeted an hour before the Draft that Jabari Smith was still the favorite to be taken, but he was hearing that the Magic weren’t ruling out Duke’s Paolo Banchero. 

When the first pick was announced, it was Paolo Banchero that heard his name called, not Smith. 

“One of three things happened,” Knox said. “Either ESPN is so desperate for ratings and for people to give a crap about the NBA Draft and their sport that they waited until the final hour to pump up some interest, realizing we’ve got a problem here based on some ratings and some reports on some ratings in the NBA Finals, so they waited until an hour before and had Woj drop a ‘Woj Bomb’ that it could not be Jabari Smith, that it could be Banchero who’s gonna go number one overall. It’s either that or Woj is in some kind of cahoots with the Orlando Magic.”

That is a powerful accusation. Knox finds it hard to believe the information got to ESPN’s renowned NBA Insider so late in the process.

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

He didn’t rule out that someone was trying to make money behind the scenes. As late as Thursday afternoon, the Duke Forward was still in plus territory to be the top pick on many sportsbooks’ odds boards. The odds had gone as high as +1600 last week.

“I call BS. I think it’s all shenanigans and I think somebody needs to get called out for it,” Knox concluded. “That pisses me off, man.”

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