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Schlereth & Evans Boost 104.3 The Fan in Denver Spring Book

“Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number.”

Jason Barrett



Photo Credit: Denver Business Journal

Sports radio listening in Denver has been down compared to last year. Which is odd when you consider a few factors. First, we were in a pandemic last spring operating without sports. Secondly, the Nuggets just turned in a strong season, advancing to the second round of the NBA Western Conference playoffs led by league MVP Nikola Jokic, the Colorado Avalanche played into the 2nd round of the Western Conference playoffs, the Colorado Rockies returned to the diamond (the MLB All-Star game was just held here too but that’s for the next book), and interest in the Broncos remains a year-long obsession. You’d think the Nielsen gods would be shining brighter on the city in 2021 vs. 2020, but such is life in a PPM world.

Despite shares being down from where they’ve been previously, the quarter still produced a number of positives. For 104.3 The Fan, the station finished 5th with Men 25-54 in weekday prime (M-F 6a-7p) with a 4.9 share. KOA, which features a mix of sports and news was 19th in prime with a 2.1 share. Altitude Sports Radio was 24th with a 1.6.

In mornings, Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number. The station’s midday team of “Orlando and Sandy” were 9th with a 3.5, the second midday show featuring Brandon Stokley and Zach Bye performed better with a 4.6 share, good enough to secure 7th place. Afternoons saw “The Drive with Tyler Polumbus and DMac” finish 8th with a 4.4 share, and during the evening hours, “Nick and Cecil” were 23rd with a 1.2 while “The Fan Late Night with Shawn Drotar” was 16th with an 0.8.

For KOA, their weekday prime sports programs were in the same neighborhood as far as share and ranking positions are concerned. “Logan and Lewis” were 25th with a 1.2 during their midday slot, “Big Al and Jojo” finished 24th with a 1.3 share during the afternoon. The station’s best sports talk ratings performance for the quarter came in evenings. The combination of Colorado Rockies baseball and “Broncos Country Tonight with Ryan Edwards and Benjamin Allbright” ranked 20th with a 1.8 share.

Meanwhile, Altitude Sports Radio enjoyed two great stories this quarter. First, the station beat The Fan and KOA at night (M-F 7p-12a), finishing 9th with a 3.0 share. Altitude also got a nice boost from the afternoon team of Nate Kreckman and Andy Lindahl. The PM drive program produced a 2.3 share to finish the book in 16th place. Similar to ‘Schlereth and Evans’, ‘Nate and Andy’ outperformed their radio station’s overall prime number. “Mornings with Moser, Lombardi, and Kane came in 25th with a 1.1 share during 7a-10a, and middays (10a-2p) with “Harris, Hastings and Dover” finished 28th with a 1.0.

What’s been interesting to follow so far is how the brands have performed between the 2021 winter and spring books.

For 104.3 The Fan, their weekday prime, morning show, afternoon show, and one midday show were all lower quarter to quarter. Stokley and Zach bucked that trend picking up one tenth. The positive for The Fan, they were playing with higher numbers than the others so they could afford some slippage. With football season around the corner, and the station typically strong in the summer and winter books, they’ll be counting on ears returning to the dial to lift them back up.

For KOA, their daytime sports talk shows remain relatively unchanged from the winter book. Evenings though gained ground, which is expected when live baseball play by play returns to the dial. If the Broncos turn in a good season and the station can carry over some of that cume to its weekday shows, it could help add a few positives for the final two books of the year.

Wrapping up with Altitude, they’ve got a few stories to feel good about. Kreckman and Lindahl added 1.5 shares from winter to spring. Moser, Lombardi and Kane picked up three tenths, middays tacked on one tenth, and nights held steady with the same share and ranking leading the market. Prime grew too by seven tenths of a point. The challenge, the evening number will likely dip during the summer due to no Nuggets and Avalanche games. If the station’s shows can lure some ears during football season and add back Avs and Nuggets fans when each team’s season starts, they could continue growing.

Sports Radio News

Brady Quinn Calls Paul Finebaum A “SEC Thumper”

“Give him a break. He’s an SEC thumper,” Quinn said.

Jordan Bondurant



Brady Quinn, Paul Finebaum

College football season kicks off in the next couple of weeks, and earlier this week the Associated Press released its preseason national top 25 rankings.

Alabama claimed the top spot, with Ohio State, defending national champion Georgia, Clemson and Notre Dame rounding out the top five.

But Paul Finebaum apparently took issue with Notre Dame being ranked where they were, and said partly why the Fighting Irish shouldn’t be in the top five is because of their Week 1 matchup.

“They should not even be in the top ten. It’s an absolute joke, and it happens every year with the AP poll, which is about as worthless as NFL preseason football,” Finebaum said in a recent appearance on ESPN. “It’s ridiculous. Notre Dame is going to get run in the first game of the season. I mean they’re going to get destroyed at The Big House…They’ll be fortunate to go 9-3. It’s laughable they’re in the top five or six.”

On FOX Sports Radio, former Notre Dame quarterback Brady Quinn felt the need to set Finebaum straight. He did firstly by correcting the SEC Network host, who said Notre Dame would be playing Michigan to open the season. Notre Dame is playing at Ohio State in Week 1.

“Give him a break. He’s an SEC thumper,” Quinn said on 2 Pros and a Cup of Joe on Wednesday. “So I’m surprised he even knows where Ohio State is to be honest with you, or Notre Dame. Apparently he doesn’t.”

Hey Paul, how many teams are going to walk in to Ohio State and Columbus this year and beat them?” Quinn asked. “Probably no one.”

Quinn finished by taking a little jab at the fact that the Notre Dame/Ohio State game would be in primetime for ESPN, which runs the SEC Network.

“He’s bashing his employer’s matchup between these two and trying to downplay it,” he said. “So well done, Paul, lot of logic there.”

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Sports Radio News

Hebert: Bally Sports is Taking Advantage of Customers

“Pathetic, Bally, read the room! You suck!”

Jordan Bondurant



T-Bob Hebert

Bally Sports is getting set to roll out its premium streaming service Bally Sports+ on September 26.

All 19 of the Bally regional sports networks will be able to stream games on the service.

Those interested can pay either $19.99 a month or $189.99 per year for the service. But one Baton Rouge host thinks the asking price to watch New Orleans Pelicans games this season on the service is too steep.

“I‘m going to put this as succinctly as I can. F Bally Sports,” T-Bob Hebert said on Off The Bench on 104.5 ESPN Wednesday. “The worst part is I love (Pelicans broadcasters) Joel Meyers and Antonio Daniels. I think they’re one of the best combinations in the entirety of the NBA. And it’s not even that you’re asking me to pay. I’m down to pay.”

“But $20 a month?!? That is rapacious,” Hebert added. “You are taking advantage because you know that you have the only avenue with which to view this Pelicans team.”

Currently Bally Sports New Orleans is only available in the market on DirecTV. Apparently none of the other cable providers carry the network, so Bally seems to have fans by the jugular. That doesn’t sit well with Hebert.

“‘Just bundle it with DirecTV,'” Hebert said mockingly. “I don’t want to!! I just want to watch the games!”

Hebert added that given the added excitement level surrounding this Pelicans team, it’s really doing the fans a disservice to charge $20 a month to watch.

“They’re making it oppressively hard and expensive on the actual people who care and want to watch,” he said. “Pathetic, Bally, read the room! You suck!”

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Sports Radio News

Zolak and Bertrand Broadcast During Patriots/Panthers Fights

“I’ve never seen anything like this at a camp… this is great today,” beamed Zolak.



Zolak and Bertrand

Scott Zolak and Marc Bertrand were broadcasting live from the New England Patriots’ joint practice with the Carolina Panthers. During their show, things got heated between the two teams, multiple times, and the show was there to call it all.

Bertrand was bringing the show back from commercial break and noted that there had just been a fight moments before Zolak and Bertrand were live.

“This drill got escalated by the Panthers here,” said co-host and former Patriots quarterback. “This is number three (fights)in a freaking kickoff drill. A kickoff drill!”

Shortly after, Bertrand was describing the efforts to separate the two teams when even more chaos erupted.

“They’ve separated all the players,” began Bertrand, sensing some calm was being restored. “They’ve sent them on their way to the next period so you’ve got — and now here comes another fight. Another major fight! It’s happening right in front of the stands.”

“These guys are a-holes man,” spoke Zolak. “Get these clowns out of here. All they want to do is fight. This is unreal. I’ve never seen anything like this.”

“What a scene,” said Bertrand.

“I’ve never seen anything like this at a camp… this is great today,” beamed Zolak. “Thank God we’re down here!”

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