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Jon Goulet Found His Dream Job At VSiN

“We are really set up to grow in every direction available to us. That’s what attracted me to what they’re doing here.”

Tyler McComas

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It was going to take the perfect job opportunity for Jon Goulet to leave Fox Sports Radio. The funny thing is he didn’t exactly know what the perfect job was, until Jason Barrett told him about a new opportunity over the phone.

“It was funny,” said Goulet. “He brought up two different jobs and I didn’t even hear the other one. I was completely focused on the VSiN opportunity. I was all in. It was exactly the kind of thing I was looking for.”

Jon Goulet's email & phone | Fox Sports Radio's Producer email

Truth be told, Goulet thought he was a longshot for the job. If it didn’t work out, he’d be totally content with continuing his long run as Colin Cowherd’s producer. But despite his doubts, VSiN called with the opportunity of a lifetime

“I really loved VSiN”s approach and the passion they had for Vegas,” Goulet said. “I loved how much they were willing to have real gambling discussions about things at a deeper level than other places. On a personal level, being a PD was always my goal. I grew up in radio, my dad has been in it since about 1970 and I grew up in radio stations and watched him as a PD when I was kid. I knew that was the path I wanted to take. You combine something I was passionate about, which is sports betting, a city I wanted to live in, and then a job I always wanted, it was the absolute perfect situation for me.”

It’s still almost a surreal feeling for Goulet when he walks into the casino at Circa for work every day. He admits he’s biased, but still swears it’s the best sports book he’s ever seen. For a guy that’s seen a lot of them, that’s quite the ringing endorsement. 

But his focus on content has completely shifted since leaving The Herd. Instead of being solely focused on just one show, he has an entire network of shows he’s focused on. His role at Fox Sports Radio was to essentially take a sporting event, news story or anything else that was deemed as good content, and look at it through the lens of Cowherd’s show. That’s not the same at VSiN. It’s been a big adjustment, but one that he’s prepared himself for. Now, Goulet’s focus is less on what the biggest stories are and more of what stories most impact sports betting. 

“A perfect example is this,” Goulet explained. “I’m sure Colin’s lead today was Aaron Rodgers because he turned down a contract extension with the Packers. One of our leads was the fact Scott Foster is officiating Game 6 tonight in the NBA Finals. Now, that sounds dumb, but when he officiates Chris Paul’s teams in the playoffs he’s 0-12. That is a huge story in the sports gambling world.

“That Aaron Rodgers story, my face would’ve lit up if I was still with Colin. Now it’s just, ehh, whatever (laughs).”

The future is bright at VSiN. There’s several reasons why that’s the case, but hiring Goulet to steer the ship from his PD position is definitely one of them. 

“I think we can grow in a lot of ways,”Goulet said. “I think we’re set up for massive growth on television, through local affiliates such as Marquee in Chicago or NESN in Boston and things like that. I think there’s a huge demand for sports betting content on every platform. I even think from a radio perspective, there’s a lot of syndicated radio programming, but let’s face it, right now is not great from a lot of the major networks and I think a lot of those local stations are going to realize they need sports gambling content that fits their audience. I think you’ll also see growth in our podcasts. We are really set up to grow in every direction available to us. That’s what attracted me to what they’re doing here. We do everything and we do it well.”

VSiN Follow The Money in Canada on Rogers Sportsnet | VSiN
Courtesy: VSiN

VSiN has an impressive lineup of hosts on the network. From a talent perspective, if my new PD was the ex-producer of The Herd, half of me would be really excited and the other half would be completely nervous. On on hand, he knows what great sports radio sounds like and could help every host improve their game. On the other hand, he’s used to listening to the best in the business. How will I sound to him when he first hears me?

“You can’t expect every host here to be Colin,” Goulet said. “But what I try to do is take some of the things he does that we can duplicate and apply them. Listen, nobody is going to rant for three hours the way he does. But what you can do, and I know from behind the scenes, one of the things that makes Colin great is the time he puts in. He goes on the air at 9:00 pacific but he’s in the building at 6:00. Those are things that anyone in this building can do to raise the bar a little bit. When you’re watching games at night, are you looking at it through the lens of your show and thinking about how you can apply it? That’s what Colin does.”

Goulet continued, “We have a lot of hosts here but not all of them necessarily come from a media background. A lot of them are sports gamblers, who we’re teaching how to do media. I’m not expecting them to be as experienced as someone like Colin who’s been in the business for 30 years.”

Sports betting content is unique in the fact that most people compare it to wins and losses. If a guy gives out great picks, it’s great content. If they’re all losers, then, not so much. But Goulet doesn’t look at it that way as a PD. 

“The info. I’m now aware of because I’m watching VSiN all day is crazy,” Goulet said. “There’s so much. People are basically telling you what’s going to happen so I’d be crazy if I didn’t wager and try to make a couple bucks off of our content. But from my standpoint, you also have to take a little of a step back. I have to manage the content and sometimes you can get trapped because you’re listening for certain info. and you’re grading the content based on if the picks are right. Sometimes you have to take a step back and say, ‘ok, this is still sports and we want entertaining content’.”

An expert guide to a weekend in Las Vegas | Telegraph Travel
Courtesy: Westend61

It’s not often you get the chance to work in the same city you used to travel to on vacation. It’s even rarer to be in that same city, doing a job you used to call a hobby. That’s exactly where Goulet is at in his professional life. Cowherd has called him a few times to check in on how things are going, and even though he lost his long-time producer, he’s thrilled about the opportunity Goulet has in Vegas. 

“It was odd at first walking into a casino and not looking for a blackjack table,” laughed Goulet. “I used to come to Vegas for fun. Now I get to come here to work. It’s awesome.” 

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