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The Best PD Is A Player-Friendly Coach

“You have to be more Ty Lue and less Doc Rivers.”

Demetri Ravanos



Tampa Bay Times

The sports media is an industry full of egos. That means that a programmer, has to know how to get the most out of people that can sometimes bristle at criticism of any sort. I have been thinking about that a lot lately as I look to move into a PD role in the future. The best comparison I have been able to come up with is the player-friendly coach.

Maybe you’re the type that reveres an old school, disciplinarian approach. Perhaps you got a lot out of that kind of treatment from your high school or little league coach. That’s fine. I am not telling you there is no value there, but you were a kid. You had to listen to what the coach had to say. When you are dealing with fellow adults and are in a business out to make stars, it can be a little tougher. You have to be more Ty Lue and less Doc Rivers.

Cavs coach Tyronn Lue shares thoughts on LeBron joining Lakers
Courtesy: AP

Ryan Haney is a guy in this industry that I lean on a lot for advice. He has been the program director of JOX 94.5 in Birmingham for a long time and has seen the station grow from a niche AM station to one of the market’s top billers and one of the country’s most respected voices on college football.

He told me that so much of that “player-friendly” approach is about knowing when it is time to address a problem. Not every mistake requires a dressing down or even acknowledgement.

“Everyone has an off day,” he told me. “I think we all want a little grace, so we should give a little as well. The goal is to learn from it.” 

So how do you address real problems? Remember, these are the kinds of things that reflect poorly on the programmer too. How do you get across the message that there is a problem and something has to change while still being player-friendly?

“If I hear something that is very off, I try to get with the person and see what a root cause is,” Haney says. “Many times it is something going on their personal life. That being said, if you aren’t prepared, don’t have the correct attitude and don’t give maximum effort – then you are falling short. It is actually possible to do those things and have an off day.”

Raj Sharan is a relative newcomer compared to Haney. Raj has been program director of 104.3 The Fan in Denver since early 2019. The station is a ratings juggernaut. That means that if there is a problem that needs to be corrected, he is likely talking to someone that can look at him and say “the ratings don’t think there is a problem.”

It doesn’t seem like that happens often, if at all, but I did want to know how Raj approaches his staff with ideas for what needs to change.

“You have to know your team and develop different tools of communication for each one of them. The way I share feedback with Mark Schlereth is different than my dialogue with Brandon Stokley, which differs from how I talk to Tyler Polumbus, etc,” he said in an email.

He says that he has gone out of his way to learn how each member of his staff likes to communicate. For some, it is short and to the point. For others, there is some massaging that has to happen for the message to be received properly. The same is true for tone. Raj doesn’t care how he has to deliver the message so long as it is understood and put into action.

When he stepped into the PD role, Raj was aware that the station didn’t need to be torn down and rebuilt. If he didn’t touch a thing that his predecessor, Armen Williams, had put in place, the station would be just fine. But just fine wasn’t what Raj was gunning for.

He made it clear to his staff from day 1 that he had ideas. That didn’t mean they were ever going to hear him use the phrase “because I said so” to explain the changes he made.

“I was upfront with as many of our team members as possible about those areas and found the transparency was welcome, particularly when I talked about the motivating factors behind the focus. We’d discuss the things that were already working well, and how I saw an opportunity to tweak things and make The Fan brand even better. Whether it was expanding our digital footprint or adding someone to strengthen our analysis of the Nuggets and Avalanche… whatever the idea was: my approach from day one was to be transparent and explain why I believed it was worth exploring.”

For Haney, there is a needle to thread. He loves being hands on, but knows right now that the best approach might be to take his hands off of JOX from day to day.

Ryan Haney (@ryanhaney) | Twitter

Ryan is a big believer in the “blocking and tackling” of sports radio. He doesn’t want his staff to forget the value of even the most basic skills. As tedious as lessons in re-setting and teasing can be, those are things that matter.

“Teasing is a major focus and there is a fine between an effective tease and teasing for the sake of it.  If there is no immediate payoff, then it’s a waste of the consumers time.  As far as re-setting I don’t think you can do it enough in a diary market.”

Right now though, Haney is playing a wait and see game. JOX just overhauled its lineup with new shows in the morning and mid day. It’s one established show, 3 Man Front, even saw some change thanks to changes in the lineup and run time.

He wants his three shows to learn the playbook and get a few shots in before he takes a long, hard look at what needs to improve.

“With our recent changes the goal was to let it breathe for the first couple of weeks and give and receive feedback in a collaborative way,” Haney says. “So much of content feedback is subjective.  Obsesessing about one segment or topic, isn’t constructive in my opinion. I am listening for trends that could form habits, both positive and negative and how to grow from that.”

A friend asked me a question not too long ago. Are the stations that we think of as truly the very best in this format full of elite talent or is it possible for a brand to make anyone a star. I thought about that a lot as I processed Aaron Rodgers’s press conference last week.

The idea that the Packers could wait their star quarterback out always seemed absurd to me. Sure, the team controls his contract, but this isn’t going to be a plug-and-play situation when it comes to finding his replacement. No matter what Jordan Love turns out to be, the Green Bay Packers hit the jackpot in back to back quarterback changes. That yellow helmet doesn’t guarantee it happens again any time soon if ever. Brands, like teams, are only as special as their most special talent in a particular moment.

That is something Raj Sharan thinks about a lot too. I asked him if it was possible for brands to make stars. He says that while hosts can benefit from the following a brand has when they arrive, it is no indication of their longterm success.

Raj Sharan (@Raj_Sharan) | Twitter

“Building a strong brand and goodwill with the audience isn’t easy, but maintaining that brand can be just as challenging. When you’ve established high standards as have on The Fan, our audience has an expectation of quality we must constantly strive to reach and exceed. When assessing anyone on our current or evaluating a prospective candidate, I’m consistently asking myself if that personality’s performance not only fits in with The Fan brand but lives up to the quality our audience has come to expect.”

There is no way to overstate the importance of having a staff that is on your side and buys into your vision. For a programmer, the best way to accomplish that may be massaging your vision and massaging the talent’s ego until each fits the other perfectly.

BSM Writers

Jason Barrett Podcast – Terry Dugan & Adam Delevitt, BetRivers

Jason Barrett




Sportsbooks are creating their own media now, and no company is doing that using more guys that have made their names on sports radio than BetRivers. Terry Dugan & Adam Delevitt talk about the strategy behind that decision for today and for the future.






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BSM Writers

Joe Rogan Betting Admission Reveals Gray Area

Rogan’s admission raises a question as to just how ethical it is to place bets with insider information, and whether it should be legal or not.

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Joe Rogan

For nearly a decade, I’ve been fortunate enough to cover the football and basketball programs for the University of Kentucky in some form or fashion. Whether writing for blogs or working with ESPN Louisville as co-host of the post-game show, I’ve gotten to know people around the program I grew up supporting, and other individuals in the media doing the same. I’ve made some terrific friendships and cultivated quite a few relationships that provide me with “inside information” about the teams.

As an avid sports bettor, that information has sometimes put me into some difficult personal situations. There have been times when I’ve been alerted to player news that wasn’t public, such as a player dealing with an injury or suspension. It’s often been told to me off-the-record, and I’ve never put that information out publicly or given it to others.

I wish I could also say I’ve never placed a wager based on that information, but that would be a lie. While it’s been a long time since I’ve done so, I’ve ventured into that ethical gray area of betting on a team that I’m covering. I’ve long felt uncomfortable doing so, and I’d say it’s been a few years since I last did it.

At least I know I’m not alone. On his latest episode of The Joe Rogan Experience, Rogan told guest Bert Kreischer that earlier in his UFC broadcasting career he regularly bet on fights. He claims to have won nearly 85% of the time (which I highly doubt but that’s another discussion for another time), either via bets he made or ones he gave to a business partner to place on his behalf.

From his comments, Rogan doesn’t seem to have been using sensitive information to gain an edge with the books, but he also didn’t state that he didn’t. He indicates that much of his success stemmed from knowing quite a bit more about fighters coming from overseas, and he said he “knew who they were and I would gamble on them.”

But Rogan undoubtedly has long been in a position where he knows which fighters might be dealing with a slight injury, or who are struggling in camp with a specific fighting style. It’s unavoidable for someone whose job puts him into contact with individuals who tell him things off-the-record and divulge details without perhaps even realizing it.

But let’s say Rogan did get that information, and did use it, and was still doing so today. The fact is…there’s nothing illegal about it, not in the United States at least. While it’s against the rules of some entities — the NFL, for example, has stated they could suspend or ban for life individuals who use inside information or provide it to others — it’s not against any established legal doctrine. Unlike playing the stock market, insider betting is not regulated by any central body or by the government.

However, Rogan’s admission raises a question as to just how ethical it is to place bets with insider information, and whether it should be legal or not. Many of the after-the-fact actions that have been taken in the realm of legalized sports betting in this country, or those being discussed currently (such as advertising limitations), fall in line with changes made in Great Britain following their legalization.

One of their big changes was making it illegal to utilize insider information, with very specific definitions about the “misuse of information” and what steps the Gambling Commission may take. It lays out what information can be used, the punishments that may be levied, and at what point it might venture into criminality.

Sportsbooks do have recourse in some instances to recoup money on insider betting, but not many. If they can prove that a wage was influenced, they can cancel the bet or sue for the money. The most well-known instance is the individual who bet $50,000 at +750 odds that someone would streak on the field during Super Bowl LV –which he did– and then was denied the payout when he bragged about his exploits. But unless someone foolishly tells the books that they’ve taken them with information that the public wasn’t privy to, they have little to no chance of doing anything about it.

There are ramifications to insider betting that raise truly ethical dilemmas. Just like stock trading, information can be immeasurably valuable to those with stakes large enough to change prices. If I’m placing a $20 prop bet with the knowledge that a team’s starting running back might be out for a game, or dealing with an ankle injury, I’m not going to harm anybody else playing that line. But if I give that information to a shark, who places a $20,000 wager on that same line, I’ve now enabled someone to move a line and impact other bettors.

Online sports betting in this country continues to grow, and every day we are reminded that there are still aspects of the space that can feel like the wild west. As individuals in the media, we have to decide personally what our ethical stances are in situations like this. We also have to keep in mind the impact that betting can have on our biases–especially if we’ve bet using inside information. A prime example is Kirk Herbstreit, who won’t even make a pick on College Gameday for games he is going to be doing color commentary for lest he possibly appears biased on the call.

At one end of the spectrum, you have someone like Herbstreit, and on the other end, you have folks like Rogan who, while he no longer does so, was more than happy to not only wager on fights himself but gave the information to others. And in the middle, you have hundreds of people in similar situations, who might lean one way or another or who, like me, may have found themselves on either side of that ethical line.

There is no black or white answer here, nor am I saying there’s necessarily a right or wrong stance for anybody in the sports media industry to take. I would say that each person has to take stock of what they’re comfortable doing, and how they feel about insider information being used. Rogan didn’t break any rules or laws by gambling on the UFC, but his admission to doing so might be the catalyst towards it no longer being accepted.

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BSM Writers

Grading How the Networks Handled the Tua Concussion Discussion

Rex Ryan, Rodney Harrison, and Boomer Esiason stood out with their commentary on the Tagovailoa story.

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The major story going into the bulk of Week 4’s NFL action on Sunday was the concussion suffered by Miami Dolphins quarterback Tua Tagovailoa in Thursday’s game versus the Cincinnati Bengals.

Amazon’s Thursday Night Football telecast, particularly its halftime show, faced heavy criticism for neglecting to mention that Tagovailoa had been tested for a concussion in his previous game just four days earlier. Additionally, the NFL Players Association called for an investigation into whether or not the league’s concussion protocols were followed properly in evaluating Tagovailoa.

In light of that, how would the Sunday NFL pregame shows address the Tagovailoa concussion situation? Would they better inform viewers by covering the full story, including the Week 3 controversy over whether or not proper protocols were followed?

We watched each of the four prominent pregame shows — ESPN’s Sunday NFL Countdown, Fox NFL Sunday, CBS’s The NFL Today, and NBC’s Football Night in America — to compare how the Tagovailoa story was covered. With the benefit of two extra days to research and report, did the Sunday shows do a better job of informing and engaging viewers?

Here’s how the pregame studio crews performed with what could be the most important NFL story of the year:

Sunday NFL Countdown – ESPN

ESPN’s pregame show is the first to hit the air each Sunday, broadcasting at 10 a.m. ET. So the Sunday NFL Countdown crew had the opportunity to lead the conversation for the day. With a longer, three-hour show and more resources to utilize in covering a story like this, ESPN took full advantage of its position.

The show did not lead off with the Tagovailoa story, opting to lay out Sunday’s schedule, which included an early game in London between the Minnesota Vikings and New Orleans Saints. But the Countdown crew eventually got to issue on everyone’s minds approximately 28 minutes into the program.

Insider Adam Schefter provided the latest on the NFL and NFLPA’s investigation into the matter, particularly the “gross motor instability” Tagovailoa displayed in stumbling on the field and how the Dolphins initially announced that the quarterback had suffered a head injury, but later changed his condition to a back injury.

Schefter added that the NFL and NFLPA were expected to interview Tagovailoa and pass new guidelines for concussion protocols, including that no player displaying “gross motor instability” will be allowed to play. Those new rules could go into effect as early as Week 5.

“This is an epic fail by the NFL,” said Matt Hasselbeck to begin the commentary. “This is an epic fail by the medical staff, epic fail by everybody! Let’s learn from it!”

Perhaps the strongest remarks came from Rex Ryan, who said coaches sometimes need to protect players from themselves.

“I had a simple philosophy as a coach: I treated every player like my son,” Ryan said. “Would you put your son back in that game after you saw that?

“Forget this ‘back and ankle’ BS that we heard about! This is clearly from head trauma! That’s it. I know what it looks like. We all know what it looks like.”

Where Sunday NFL Countdown‘s coverage may have stood out the most was by bringing injury analyst Stephania Bell into the discussion. Bell took a wider view of the story, explaining that concussions had to be treated in the long-term and short-term. Science needs to advance; a definitive diagnostic tool for brain injury doesn’t currently exist. Until then, a more conservative approach has to be taken, holding players out of action more often.

Grade: A. Countdown covered the story thoroughly. But to be fair, it had the most time.

The NFL Today – CBS

CBS’s pregame show led off with the Tagovailoa story, going right to insider Jonathan Jones to report. He cited the key phrase “gross motor instability” as a significant indication of a concussion.

Jones also clarified that the unaffiliated neurotrauma consultant who helped evaluate Tagovailoa made “several mistakes” in consulting with the Dolphins’ team doctor, leading to his dismissal by the NFL and NFLPA.

The most pointed remarks came from Boomer Esiason, who said any insinuation that the Dolphins, head coach Mike McDaniel, or the team medical staff put Tagovailoa back in the game in order to win was “off-base.” Phil Simms added that the concussion experts he spoke with indicated that Tagovailoa could miss four to six weeks with this injury.

Grade: B-. The opinions from the analysts were largely bland. Jones’s reporting stood out.

Fox NFL Sunday

The Fox NFL pregame show also led off with the Tagovailoa story, reviewing the questions surrounding how the quarterback was treated in Week 3 before recapping his injury during Week 4’s game.

Jay Glazer reported on the NFL’s investigation, focusing on whether or not Tagovailoa suffered a concussion in Week 3. And if he did, why was he allowed to play in Week 4? Glazer noted that Tagovailoa could seek a second, maybe a third medical opinion on his injury.

Jimmy Johnson provided the most compelling commentary, sharing his perspective from the coaching side of the situation. He pointed out that when an injured player comes off the field, the coach has no contact with him. The medical team provides an update on whether or not the player can return. In Johnson’s view, Mike McDaniel did nothing wrong in his handling of the matter. He has to trust his medical staff.

Grade: B. Each of the analysts shared stronger opinions, particularly in saying a player failing “the eyeball test” with concussion symptoms should be treated seriously.

Football Night in America – NBC

Sunday Night Football was in a different setting than the other pregame shows, with Maria Taylor, Tony Dungy, and Rodney Harrison broadcasting on-site from Tampa Bay. With that, the show led off by covering the aftermath of Hurricane Ian, its effects on the Tampa area, and how the Buccaneers dealt with the situation during the week.

But after 20 minutes, the show got into the Tagovailoa story with Mike Florio reporting what his peers told viewers earlier in the day regarding pending changes to the NFL’s concussion protocol and “gross motor instability” being used as a major indicator.

Florio emphasized that the NFLPA would ask how Tagovailoa was examined and treated. Was he actually examined for a back injury in Week 3? And if he indeed suffered a back injury, why was he still allowed to play?

When the conversation went back to the on-site crew, Dungy admitted that playing Thursday night games always concerned him when he was a coach. He disclosed that teams playing a Thursday game needed to have a bye the previous week so they didn’t have to deal with a quick, four-day turnaround. That scheduling needs to be addressed for player safety.

But Harrison had the most engaging reaction to the story, coming from his experience as a player. He admitted telling doctors that he was fine when suffering concussion symptoms because he wanted to get back in the game. Knowing that was wrong, Harrison pleaded with current players to stay on the sidelines when hurt because “CTE takes you to a dark place.”

“It’s not worth it. Please take care of yourself,” said Harrison. “Don’t depend on the NFL. Don’t depend on anybody. If something’s wrong with your head, report it.”

Grade: B+. Dungy and Harrison’s views of the matter from their perspective as a coach and player were very compelling.

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