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Nielsen Testing Wearable PPM, New App To Boost Participation

The media ratings giant is testing 3,000 devices over the next year.

Russ Heltman

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Courtesy: Nielsen

The folks at Nielsen have a new way to tap into hard-to-find demographics. The company announced a rollout of 3,000 Portable People Meter wearables being experimented with amongst its 60,000 active PPM panelists.

The devices look similar to many of the smartwatches on the market today and are worn as keychains, wristbands, clips, and pendants, which the company found to be more appealing among demographics that typically have lower compliance.

PPM is Nielsen’s way to pinpoint audio, local TV, and national audience measurement. The devices measure in-home and out-of-home tuning for audio and local TV. The wearable supports Nielsen ONE, which is a cross-media metric that delivers data on consumption across TV, digital, and audio.

“By modernizing our panels with the PPM Wearable, we are not only improving the overall panelist experience and increasing engagement, but also ensuring our measurement is durable and can adapt to evolving technology changes,” Nielsen’s Chief Research and Data Officer Mainak Mazumdar said in the press release. “This is another example of how Nielsen is continuing to innovate in our march towards Nielsen ONE in order to create a better media future for the entire industry.”

The company is also rolling out a new app to pair with the PPM wearable. This app helps facilitate communication, encourage participation and enable data transmission anytime the device is outside the house.

Nielsen has been the gold standard for many media rating metrics for years. They know to keep that level of execution they needed to meet the younger generation where they are, not make them come to Nielsen. The company hopes this innovation improves their panels and makes cross-platform measurement a reality in a fragmented media world.

The company plans on rolling this sample out over the next year and reporting on the findings in the second quarter of 2022.

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David Kaplan Leaving NBC Sports Chicago

“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement.”

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David Kaplan has announced he is departing NBC Sports Chicago. In a video posted to his YouTube channel, Kaplan said a new path opened that he couldn’t turn down.

“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement. You’ll still be able to catch me weekday mornings with Jonathan Hood on the Kap and JHood morning show on ESPN 1000. It will also allow me to provide you with more engaging and outstanding content right here on YouTube.”

Kaplan, who will turn 62 this weekend, accepted a buyout offered by NBCUniversal. He has hosted several different shows for the network during his tenure.

“He’s made enormous contributions to our network, and his passion, opinions and love of Chicago’s teams have made him a beloved and respected figure, not just with fans but also his colleagues,” NBC Sports Chicago Vice President of Content John Schippman told The Chicago Sun-Times. “We wish him the best and look forward to seeing what’s next.”

December 30th will be his final day at NBC Sports Chicago. He called his time with the network “an amazing run”.

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NASCAR Chasing Nearly $1 Billion Annual Rights Fee In Next TV Deal

“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport.”

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The current media rights deal for NASCAR with FOX Sports and NBC Sports doesn’t end until after the 2024 season, but the organization is currently plotting what it wants its next deal to look like, according to a report from Front Office Sports.

Currently, NASCAR makes $820 million per year from the two networks. In its new rights deal, it is expected to seek a deal in the neighborhood of $900-950 million range.

NASCAR plans to begin negotiating with its current media partners in the early months of 2023, but is currently happy with FOX and NBC.

“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport. Whether that’s pushing more brands and advertisers to spend on Fox and NBC,” NASCAR Senior Vice President of Media and Productions Brian Herbst told FOS. “Fox had their third consecutive year of ad revenue increases in 2022. NBC had their second consecutive year of ad revenue increases in 2022. So it’s working for them — both from a viewership and an ad revenue perspective.”

In February of this year, NASCAR President Steve Phelps told the Marchand and Ourand Sports Media Podcast that broadcast television “has to be a part” of the organization’s next television rights deal.

As its current media partners, FOX and NBC have exclusive negotiating windows with NASCAR.

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NFL Sunday Ticket Negotiations With Apple ‘Have Gotten Silly’

“Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”

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A report from The Athletic details why the NFL has not announced a new partner for the NFL Sunday Ticket package. David Kaplan claims there have been continued hiccups in the negotiations, mentioning the bargaining has gotten sideways between the league and Apple.

“This negotiation has gotten silly. … Clearly, there’s a problem. I think it’s really clear Apple is learning things they didn’t know,” the anonymous NFL source told Kaplan. “What the conversation is, is Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”

The report also details Amazon Prime and YouTube remain in the mix as potential suitors for the service, should talks with Apple and the league fall apart.

The NFL is looking for as much as $3.5 billion annually for rights to the service.

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