Women’s events at the Tokyo Olympics are experiencing a nice bump in gambling circles. Sportico reports that around 60% of the PointsBet wagers placed at this year’s event have been on women’s sports. That pales in comparison to betting handles in American sports, where men’s events bring in about 90% of the betting handle.
Diving deeper into the numbers, men’s basketball’s only made up 26% of PointBet’s entire betting handle so far. On the pitch, women’s soccer is blowing their male counterparts out of the water, bringing in 85% of the total soccer handle.
“It’s been great to see that flip from a men’s focus [to women’s],” head of trading for PointsBet Jay Crouche said in an interview with Sportico. “This is the first Olympics since there’s been legalized online sports betting in the U.S. It’s probably good, in a way, that it’s happening in 2021, because people have a level of familiarity now that leads to betting on things like skateboarding, canoeing, or rowing and absolutely enhances that viewing experience. People are used to betting on the NFL or NBA, but they’re now seeing so much Olympics coverage, and they’re able to bet on new sports, many of which [are] phenomenal betting sports.”
PointsBet sees the “instant fulfillment” factor of the events as a big reason why Olympic betting has still been popular despite a large time difference between Tokyo and the U.S.
Women’s sports stars like Katie Ledecky have helped drive interest in sports like swimming. Once Ledecky was upset by Ariarne Titmus in the 400-meter freestyle, bettors flocked her way.
“That might have even triggered more people to bet on Ledecky because she was at bigger odds,” Croucher said. “After she lost to Titmus early, you were getting a better price on Ledecky, which led to more activity, but it also just created more of a storyline.”
The Tokyo Olympics now head into their final weekend, with competition wrapping up on Sunday, Aug. 8.
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
Chris Long Didn’t Like the Attention That Came With TV Analyst Work
“If I’m like ‘Damn I got to take a flight up there every week, I got to get suits’, then I don’t really want to do that.”
Former NFL defensive end Chris Long has found his niche in the media space as the host of The Green Light Podcast and it is an outlet that he has been very comfortable with in terms of expressing his opinions.
Long was a guest on The Season with Peter Schrager podcast and he told Schrager that on the occasions when he has been an analyst on television, the attention he got was not something he was completely comfortable with.
“Sure, I maybe could work towards having one of those good jobs, but I also understand there’s a big process with that.
“I’ve been at a crossroads at times as a media guy where I’m like ‘Should I just do that?’ If I got to ask myself, then I don’t really want it. If I’m like ‘Damn I got to take a flight up there every week, I got to get suits’, then I don’t really want to do that and honestly, the couple of times I’ve been on TV, I don’t like the attention.”
One of the reasons Long mentioned why he isn’t comfortable being on TV is he doesn’t want to feel like he has to perform and on his podcast, he can be himself.
“Being on TV, I get really uncomfortable performing. I don’t like performing and I don’t like being told what to say. Here, that never happens. For the most part, I think finding your groove in this side of things is just having conversations…It’s just a nice change of pace.”
Long also feels that in this day and age of social media, it’s a constant argument about any NFL point that is being made and that is not something he wants to deal with.
“The world of podcasting has gotten better where the money is very good. Maybe I’d be making a little less money starting out doing studio stuff. For me, I do not like — whether it’s Twitter or whether it’s a guy on the street — I’m over arguing with people.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media
“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”
Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.
Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.
New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.
Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.
The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.
The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.
Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts
“I think we‘ll start with the biggest sports that we know and love.”
Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.
“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”
The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.
Nardini added that the company is interested live televised sports for a few reasons.
“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”