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Erika Nardini: MLB Needs Platforms Like Barstool Sports

“To be honest with you that’s why I think Major League Baseball needs platforms on the internet and people like Barstool Sports”.

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Barstool Sports CEO Erika Nardini appeared as a special guest on Monday’s episode of The Fourth Watch podcast with host Steve Krakauer.

The Fourth Watch episode featured host Steve Krakauer interviewing Nardini about a variety of topics that included; the evolution of Barstool Sports in the past five years, her initial meeting with Dave Portnoy, combining sports gambling with live content, and the current state of the podcast marketplace.

Nardini acknowledged that Barstool is interested in adding live sports rights. She’s even gone as far as adding the title ‘will work for sports rights’ to her Twitter profile to hammer home the point. Erika also addressed the rumors of Barstool and Major League Baseball having talks about the possibility of baseball games airing on Barstool’s platforms, and how the news of their conversations led to numerous critiques of the brand.

On the possibility of MLB becoming partners with Barstool, Nardini said, “part of it is I think Major League Baseball has historically been America’s pastime. It’s a very conservative league, an older skewing sport. To be honest, that’s why I think Major League Baseball needs platforms on the internet and people like Barstool Sports.”

Nardini wrapped up her thoughts by adding “unless they can find new addressable audiences, or new platforms to engage audiences, or new formats to engage those audiences with, they will not succeed long term.”

After listening to the interview it’s clear that Barstool’s CEO understands the importance of adaptability within the current landscape of the media industry.

For the past 25-30 years, the media industry as a whole has been constantly changing and evolving. Nardini believes that this ultimately means that companies, leagues, and individuals within this sector must prioritize being adaptable if they want to be successful in 2021.

Sports Online

SiriusXM Inks Extension For ‘Let’s Go!’ With Tom Brady

“I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM.”

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While Tom Brady won’t be sitting in the top FOX Sports analyst’s chair until 2024, he’ll continue his Let’s Go! show for SiriusXM.

Nearing the conclusion of his appearance on the latest episode, host Jim Gray revealed the show and SiriusXM have agreed to an extension to keep the seven-time Super Bowl winner with the platform.

“Hey Tommy, we have one last announcement as we wrap up the program,” said Gray. “You’re coming back. I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM. We look forward to convening and our co-host Larry Fitzgerald will stay with us as well.”

Brady, in conjunction with Gray and Fitzgerald, launched Let’s Go! in August of 2021.

“Thank you guys, we appreciate the support,” Brady said of SiriusXM President Scott Greenstein and Senior Vice President of Sports Programming Steve Cohen. “We appreciate our fans, and look forward to many more fun years ahead.”

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Sports Online

Mike Francesa: 2 Week Break Before Super Bowl Leads to Media Interviewing Each Other

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much.”

Jordan Bondurant

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Mike Francesa

Many in the sports media and general media world have converged in Phoenix this week for the Super Bowl, but Mike Francesa isn’t the biggest fan of the build-up to the game.

The Phoenix Convention Center is playing host to this year’s radio row, where many of the storylines leading into the big game are dissected six times over the course of a day.

On his BetRivers podcast, Francesa said he’s never been the biggest fan of Super Bowl week and even taking two weeks between the conference title games.

“I’ve never liked these two weeks up to the Super Bowl,” Francesa said on The Mike Francesa Podcast. “I’ve never liked this week with all the hype and nonsense.”

Francesa added that at this point, all the storylines for both teams competing have been played out.

“People don’t know what to say anymore. It’s like they’re interviewing each other,” he said. “Nobody has anything to say or knows what to say.”

Still, Francesa finished his point by saying there’s an overflow of coverage leading up to the Super Bowl.

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much,” he said. “But there’s no way around it. That’s the way it works.”

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Sports Online

More Media Credentials Issued For Super Bowl LVII Than Ever Before

More than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday.

Jordan Bondurant

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Almost three years removed from the COVID-19 pandemic completely shutting down the world, the Super Bowl host city is now bustling with media once again covering the NFL’s championship game.

According to Front Office Sports, more than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday. That figure is up 13% from last year. In 2021, during the peak of the pandemic, only 2,400 media members were allowed to cover the game in Tampa.

A number at or above 6,000 would mean a return of the number of media members covering the game back to pre-pandemic levels.

This year’s Super Bowl is airing on FOX.

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