Five Who Get It, Five Who Don’t
A weekly analysis of the best and worst in sports media from a multimedia content prince — thousands of columns, TV debates, radio shows, podcasts — who receives angry DMs from media burner accounts
THEY GET IT
Tom Coughlin, guest essayist — Forget all images of the authoritarian curmudgeon whose style worked in the NFL until it didn’t. Nothing you read in 2021 will be as soul-torturing as Coughlin’s tribute to his wife, Judy, who is dying of an incurable brain disorder. The coach, who won two Super Bowls with the Giants, wrote in the New York Times: “For the past year, I’ve been torn between protecting my wife’s dignity and privacy and sharing some deeply personal and sad news. It’s only after some reflection that I’ve come to the conclusion that what my family and I are experiencing may be helpful for others to read. As so many of you are gearing up for another NFL season, I will be sitting far from the sidelines, at the bedside and holding the hand of my biggest supporter, my beloved wife, the mother of our children and a grandmother to our grandchildren.” The life lesson: Beneath even the thickest of crusts, a shattered heart always weeps.
National Football League — This won’t win me any friends in the industry, but the league is right to ban independent media representatives from locker rooms this season. It would be more prudent of the NFL to make sure mask mandates are enforced in Los Angeles at SoFi Stadium — where spectators largely are ignoring the county edict, as I wrote this week — but it’s a given that reporters can’t be in locker rooms when franchises are having enough difficulty convincing the likes of Cam Newton and Cole Beasley to vax up. If you’re a conspiracy theorist who thinks the league is capitalizing on the pandemic to permanently relegate independent media to Zoom calls, hey, it’s no conspiracy. But I can’t blame commissioner Roger Goodell and the owners for protecting their $16 billion baby.
The Mike Richards crushers — Hail to Sony Pictures Television, which canceled its messy choice of Richards as “Jeopardy!’’ host and reopened delicious possibilities. They should include Aaron Rodgers, who told CBS’ Adam Schein that he “definitely would have’’ accepted the gig if his football schedule could be accommodated. My latest brainstorm as face of the show is the vanguard of versatility, Bob Costas. But when I reached out, he said he rejected a guest-hosting invitation last year for COVID-19 reasons and isn’t interested in a long-term role succeeding the late Alex Trebek. “Would have been fun as a one time experience, but I never saw myself as the right person for the job,’’ Costas texted. “Whoever winds up doing it, I think he or she should be in their forties or early fifties. That seems like the best fit. I know Alex was around 80, but he had the eternal equity with the audience and could have continued as long as he was able.’’ Costas is 69 going on 49. He should re-consider, though he’s quite busy with his new HBO show and TBS hosting duties for the National League championship series.
Tim Tebow, ESPN — Unless he tries rugby — please, no — the illusion of a professional sports career is over for America’s God-fearing lightning rod. I expect him to expand his role as a college football analyst, the smart call, as he figures out a future that should include, yes, evangelism. I, for one, never have understood Tebow Hate, respecting that his humanitarian contributions overwhelm any me-me-me defects. In a country where people don’t work because they can take government payouts, he set a never-quit example — on minor-league bus rides through the hinterlands — even in the face of social-media ridicule and talk-show overkill. Tebow is a good man at a time when good men are needed, and not a minute after he was waived by Urban Meyer in Jacksonville, he landed a deal with Clean Juice as national brand ambassador. “Tim Tebow’s natural authenticity, inspiring reputation, commitment to healthy living and unwavering faith is a perfect embodiment of the personal and professional values we hold dear at Clean Juice,” CEO Landon Eckles said. Somehow, thanks to Tebow, clean living still sells. ESPN could use a little clean living itself.
Jackie MacMullan, renaissance journalist — To call her a female pioneer is to undersell her extensive impact. As she retires from ESPN, Jackie Mac should be remembered as the rare media badass, regardless of gender, who performed all functions well. She coaxed reluctant sports figures to bare souls. She delivered blistering commentaries in print and on TV. She broke stories, mostly on the NBA beat. In what generally was a farts-and-giggles “Showdown’’ segment on our “Around the Horn’’ episodes, I always braced for fierce, airtight arguments from MacMullan. She is leaving much too soon, but as usual, her reasoning is sensible: “Sometimes, you just know when you’re ready to dial it back, and this is the right time.’’
Ethan Strauss, Substack — This rabble-rouser is the latest to join me and other media freedom-seekers at the independent writing site, joining recent departures at The Athletic. This is the best take I’ve seen in ages on the sleazy intersection of ESPN, sports and Beverly Hills agencies. Just read and swallow hard: “Even if I don’t take it as seriously as malfeasance in our politics or financial institutions, sports corruption still has an impact on coverage, and I dislike how much of the game behind the game is shielded from readers. For example, Creative Artists Agency (CAA) happens to represent key media personalities at ESPN NBA, which was by design, and accomplished with the subtlety and tact of the Red Wedding. When you combine that nugget with knowledge of CAA’s influence over the New York Knicks (GM Leon Rose is a former CAA superagent, coach Tom Thibodeau is a CAA client), ESPN’s reports of Zion Williamson (CAA client) having an interest in joining the Knicks gets put in a different light. The way it’s presented to the consumer is the mere reporting on a rising star in New Orleans wanting to play in New York. You’re not supposed to know that ESPN wants this to happen because ESPN is CAA and CAA is ESPN, which means that CAA is the Knicks, meaning that the Knicks are ESPN. You’re not supposed to know that this factors heavily into why New Orleans is shit out of luck, gumbo and jazz music be damned. In many ways, the agencies run the NBA. The media that they use to execute their messaging is making the principals seem peripheral. So often, the story of a trade or free agency signing is told absent mention of its true author.’’ Preach, baby, preach, as Strauss qualifies as a sixth “They Get It’’ item.
Chicago sports voices — I had the utter misfortune, during my 17 years in the city, to experience the hillbilly homerism of Hawk Harrelson. Chicago was unique that way, filled with broadcasters compelled to shamelessly root for the home teams, sometimes to the point of inebriated parody (R.I.P. Harry Caray). So I’m pleasantly surprised — shocked, actually — to see some of the industry’s best young voices bringing high professionalism to the No. 3 market, namely Jason Benetti and Adam Amin. Both are coveted by the national networks, making it incumbent upon the White Sox and Bulls to keep them well-compensated and happy. Mercy, did I just write something nice about the Reinsdorf Empire? Gobsmacked, I’m calling this item No. 7.
THEY DON’T GET IT
Stephen A. Smith, ESPN — He is appearing so often in the “Don’t Get It” lane, I might have to retire the award and inscribe his name. Body language and long staredowns told us that Smith never was fond of Max Kellerman as a sparring partner, but Kellerman’s removal from “First Take’’ — without a firm replacement — suggests Smith is a tyrant. Will he ever be happy without his close buddy and partner-in-multiple-million-dollar crime, Skip Bayless? Smith should realize that his viewership success doesn’t require Bayless, who is under contract at Fox into 2025, when he’ll be pushing 73. The secret to the longer-running “Pardon The Interruption’’ is natural chemistry, dating back decades, between co-hosts Tony Kornheiser and Michael Wilbon. But Smith prefers to argue with an assortment of debate foes including another loudmouth, Michael Irvin, which will hinder the continuity of familiarity — how’s that for self-invented TV jargon? Whatever Smith wants at ESPN, he gets. This is a dangerous game for his bosses, who suffered through the Shohei Ohtani slur and other Stephen A. disasters and might be in for worse if they don’t rein in his control freakdom. Kellerman is moving to morning network radio and will have a new TV show, but it won’t be front and center. He effectively has been Stephen A’d.
Draymond Green and Kevin Durant, b.s. artists — If they want post-NBA careers in media, they must stop with self-serving revisionist history that dents their credibility. On Green’s new Bleacher Report series, “Chips,’’ the two former teammates/combatants don’t blame themselves for the on-court altercation that led to Durant’s departure. Nope, three years later, both are pointing fingers at general manager Bob Myers and coach Steve Kerr for how they handled the viral fireworks. Yep, blame the honchos when you guys were the ones squabbling. Said Green: “I told them, ‘I’ll talk to (Durant), but ya’ll aren’t going to tell what I need to say.’’ Next day, Myers and Kerr asked Green to apologize publicly, and he blew a gasket: “I told them then and there, ‘ya’ll are about to f—k this up. The only (people) that can make this right are me and (Durant). There’s nothing ya’ll can do, and ya’ll are going to f–k this up.’ And in my opinion, they f—-d it up.” To which Durant chimed in: “It wasn’t the argument. It was the way that everybody — Steve Kerr — acted like it didn’t happen. Myers tried to discipline you and think that would put the mask over everything.’’ Welcome to the age of athlete empowerment. They simply can reinvent their mess and expect us to believe it.
Associated Press Sports Editors — I realize this ilk is a dying breed, but sports editors shouldn’t completely abandon ethics. There should have been only one conclusion when APSE hosted a panel discussion titled, “Best Practices For Covering Sports Gambling.’’ That would be: Investigate, don’t participate. But the panelists represented pro-gambling interests, including VSiN’s Brent Musburger and ESPN’s Doug Kezirian, and I have no faith that traditional newspaper sites — who aren’t financially attached to the legal gambling world like broadcast and wagering sites — will launch probes into inevitable scandals. “It was so exciting,’’ wrote VSiN’s Dave Tuley, “to see and hear so many sports editors from around the country interested in devoting staff to sports betting coverage in their states.’’ When in doubt, sports editors usually cover their butts rather than advance journalism.
ESPN — Some people, usually with a Bristol area code, think I hold a professional grudge against ESPN. In truth, after eight years of drawing paychecks on Mickey Mouse paper, I own an advantage unlike any other sports media critic: I have the freedom to expose how the place operates without harboring any interest in working there again. The network has a five-year, $1.5 billion contract to stream and broadcast UFC fights, but to be a legitimate news organization, ESPN must separate from UFC goon Dana White. It failed miserably on its website by posting a business manifesto titled, “Inside the UFC’s Plans to Expand Its Global Stronghold.’’ How about investigating how many UFC fighters suffer brain damage in a life-and-death sport, how many are underpaid and how many were infected by COVID-19? Nah. White would call ESPN president Jimmy Pitaro, throw a fit and threaten to take his rights to Fox. So, the manifesto trumps all.
Double-standard practitioners — The legal case of Rick Telander was only scantly covered in Chicago, probably because local sports columnists aren’t relevant anymore, certainly not as they were 10, 20 and 30 years ago. But a question of fairness comes to mind. If a sports figure is arrested for DUI and charged with five related offenses, he generally is put through a ringer with media investigations and frequent updates. Almost a month passed before Telander’s case was dropped by a Cook County Circuit Court judge, who said he viewed a police video, heard testimony from witnesses and ruled there were no “reasonable grounds to believe (the) defendant was intoxicated.’’ The story probably wouldn’t have ended there for an athlete, who might have faced further media probes. A double standard? I’d say so — and the media who cover sports should be subjected to the same intense coverage of their legal issues, regardless of income and station in life. As I said in a previous column, Telander deserved the presumption of innocence. But so do sports people.
Fox Sports — In a country divided by politics and vaccines, one safe and sacred place should be college football. But Fox insists on leaning right and turning loose Clay Travis — yes, he’s back — as a COVID-is-a-myth, Trump-loving activist on its pregame shows. Riding a bus like John Madden back in the day, he’ll only be appearing in the Deep South, thank goodness, in states such as Tennessee, Arkansas, Florida and Georgia. I assume Fox is trying to attack ESPN’s SEC stranglehold, but now more than ever, America needs a football season as an escape, not another reason to vent. And what’s with the promotional depiction of Travis as some steroids-bulging freakoid with tats? Is anything real anymore? Again, it’s a sixth entry, and again, I can’t help myself.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
Barrett Media Writers
Sports Radio News4 days ago
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