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NASCAR To Use Pro Bowl To Maximize TV Ratings In 1st Event

“Awful Announcing spoke with NASCAR SVP of Media and Productions Brian Herbst about why the time was right to tackle such a large endeavor.”

Russ Heltman

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Courtesy: NASCAR

NASCAR is making history in February when they hold their Clash event at the L.A. Memorial Coliseum. It marks the first time since 1956 that the racing promotion is holding an event at a stadium.

Awful Announcing spoke with NASCAR SVP of Media and Productions Brian Herbst about why the time was right to tackle such a large endeavor.

“We felt like the opportunity to run the week ahead of the Super Bowl… was one that we wanted to take advantage of,” Herbst told Awful Announcing. “When we saw that the Super Bowl was in Los Angeles and that we would have an opportunity to take advantage of that Super Bowl promotional week, obviously we’re not going to compete with the Super Bowl from a TV perspective, but I think all of the stars aligned.”

The Clash is NASCAR‘s first event of the season, and Herbst told AA that the race will likely start after the Pro Bowl concludes to maximize TV ratings. Herbst expanded on NASCAR’s increased ratings in the interview, highlighting the move to Sunday afternoons.

“We know we perform best on Sunday afternoons,” Herbst said. “You’ll see more Sunday afternoon races in 2022 than you did in 2021. You saw more in 2021 than in 2020. When we shift from a Saturday night race to a Sunday afternoon race, viewership will be about 25 percent higher. So finding ways to shift more races to Sunday is just a nice shot in the arm on the viewership average.”

The Clash is an intriguing experiment that holds no real weight in the NASCAR season as a whole. Zero race results count towards the season-long cup chase. NASCAR is strategically positioning itself to get a taste of the ratings pie as an intriguing TV watch between NFL Championship weekend and the Super Bowl.

Sports TV News

FanDuel TV Strikes Deal With ONE Championship Martial Arts

“We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”

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FanDuel TV and ONE Championship Martial Arts have struck a deal that will see the MMA, Muay Thai, kickboxing, and submission grappling series air weekly events on the newly launched channel.

“We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports,” said FanDuel Chief Commercial Officer Mike Raffensperger. “We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”

ONE Championship is a top-five global sports property for digital viewership and engagement according to Nielsen measurements.

“We are thrilled to join the FanDuel TV lineup and give our passionate U.S. audience yet another way to engage with ONE Championship,” said ONE Championship Chairman and CEO Chatri Sityodtong. “Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”

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Sports TV News

Bob Costas Re-Lives First Announcing Assignment For NBC

“My biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979.”

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Legendary sports broadcaster Bob Costas appeared on KNBR’s Tolbert & Copes Thursday to discuss the death of Baseball Hall of Famer Gaylord Perry. But before the conversation turned to the recently departed pitcher, the show asked Costas about what he has announced that would surprise someone. He reminisced about his first time on the air for NBC.

“My very first assignment for NBC, my biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979,” Costas recounted. “There was a program on NBC then called Sports World. It was an anthology series that was their answer to the gold standard, ABC’s Wide World of Sports.

“So they traveled the globe, like Wide World of Sports did. So they sent me, wearing a red NBC jacket, to Tokyo to cover a sumo wrestling tournament with seven-time world power-lifting champion Larry Pacifico as my color man. Now, this is all the Japanese I learned as we came on the air: ‘Minasan kon’nichwa watashinoamaeha Bob Costas’, which means ‘Hello everyone, my name is Bob Costas’. If ever there was typecasting, when they sat and looked at their roster of announcers and went ‘Who should we send to the sumo wrestling? It’s gotta be Costas, who’s entire body weight would constitute one meal for the sumo wrestling champion.”

Costas departed NBC Sports in 2019 after 40 years with the network, announcing MLB, NBA, and the Olympics, in addition to his work with the network’s sumo wrestling coverage.

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Matt Leinart, Alex Smith Make Wager Over Pac-12 Championship Game

“I gotta be honest with you: I’m not that nervous. I know that sounds kind of arrogant and confident.”

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FOX Sports analyst Matt Leinart and ESPN analyst Alex Smith have made a friendly wager over the upcoming Pac-12 Championship Game.

USC, Leinart’s alma mater, is slated to play Utah, where Smith attended, in the game Friday evening on FOX from Las Vegas.

The two agreed to don the other player’s jersey. “At least it will be 11,” Smith said, noting he and Leinart both wore the number during their playing days.

“I gotta be honest with you: I’m not that nervous,” Leinart said when presented with the offer. “I know that sounds kind of arrogant and confident.” Smith jokingly responded by calling USC “Free Agent University”. He added he would overnight Leinart a jersey to ensure he had one if the Utes were victorious.

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