Connect with us

Sports Online

The Athletic Hires Firm To Facilitate Sale

“The Athletic boasts 1.2 million subscribers and had previously been in talks to merge with Axios or The New York Times, but those deals fell through.”

Russ Heltman

Published

on

Courtesy: The Athletic

The Athletic is back on the market after hiring a new firm to find a buyer at a $750 million evaluation. The Information reports the sports media company hired LionTree to expedite the sale process.

The Information confirmed that The Athletic has raised $145 million in funding since 2016 and was valued at $530 million last year. Their revenue has been healthy as well despite the sports shutdown in 2020. The Athletic is projecting $80 million in revenue this year, a 50% jump from the same 2020 figure.

By hiring the LionTree firm, the company is showing a more serious and defined approach to eventually being sold. The firm is looking to have initial bids submitted for The Athletic by October.

The Athletic boasts 1.2 million subscribers and had previously been in talks to merge with Axios or The New York Times, but those deals fell through. 

“As a general matter of policy, we do not comment on rumors about potential acquisitions or divestitures,” a Times spokesperson told TheWrap at that time, while an Athletic representative echoed similar sentiments: “The Athletic does not comment on rumors or speculation in the market.”

Reports also surfaced around Fanatics being interested in The Athletic, but those never came to fruition. Talks with the New York Times dissolved because the two sides couldn’t agree on how to offer the site’s employees equity in the company.

Next year, The Athletic expects revenues to increase to $120 million as they continue their search for a buyer.

Continue Reading
Advertisement

Sports Online

Michael Kay: Vin Scully Was ‘A Gift From The Gods’

“No one can come close to his talent and his ability to communicate so easily with his audience.”

Published

on

As sports media figures continue to mourn the passing of Vin Scully, Yankees television play-by-play announcer Michael Kay penned a special op-ed to Scully in The New York Post.

Kay noted the sheer length of Scully’s career — pointing out he announced games for Jackie Robinson and Gil Hodges just as he did for Clayton Kershaw — and how his style “transcended generations”.

“If you listen to how some called a game in the 50s, you can question if they would even be hired by today’s execs or, more importantly, accepted by today’s audience,” Kay said. “Scully was just as good and relevant in 2016 as he was in 1950. There is an incredible genius to that accomplishment.”

The two baseball broadcasters both graduated from Fordham University, which Kay said bonded them after they were introduced to one another in 1999 by Scully’s friend Keith Olbermann.

Kay also echoed a sentiment shared by many the day following Scully’s passing: that he was the greatest sports broadcaster of all time.

“In an era of hot takes where debate shows argue about the greatest this and the greatest that, there is no debate that Scully is simply the greatest sports broadcaster who ever lived,” Kay definitively said. “No one can come close to his talent and his ability to communicate so easily with his audience.”

He later added Scully’s ability “was a gift from the Gods. A lovely, soft, easy voice and a disarming manner that made him sound like a friend and not an authority figure giving you the score.”

Continue Reading

Sports Online

NFL Network’s Kyle Brandt Will Host Podcast With Omaha Productions

Among other duties, Brandt will be hosting a podcast distributed by ESPN called Kyle Brandt’s Basement.

Jordan Bondurant

Published

on

You’ll soon be able to hear NFL Network’s Kyle Brandt on your favorite podcast platform.

Brandt, who co-hosts Good Morning Football, signed on with Peyton Manning’s Omaha Productions according to Adam Schefter.

Among other duties, Brandt will be hosting a podcast distributed by ESPN called Kyle Brandt’s Basement.

“I’m thrilled about this show, and I’ll be shot out of a cannon every single day,” said Brandt. “It’s in my own basement and I’ve got games, toys and takes. I can promise one thing: it will not be boring.”

Caesars Sportsbook will be supply all betting lines for Brandt’s show. Caesars will also present Brandt’s weekly gambling segment Caesars Picks: This Time It’s Personal where Brandt will risk his own personal items around his basement when picking games based on Caesars Sportsbook spreads.

Brandt’s show joins a lineup of six other podcasts originally announced back in June.

Continue Reading

Sports Online

DirecTV Strikes Deal with Amazon to Carry Thursday Night Football in Bars and Restaurants

. Owners were being faced with the choice of having to upgrade their video systems to handle streaming video. Some are not currently equipped to do so.

Published

on

DirecTV Amazon

This season, Thursday Night Football moves over to Amazon’s streaming service for the first time. That might be good for consumers at home, but that left a drastic issue still with bars and restaurants carrying the games.

John Ourand of Sports Business Journal reports that Amazon has agreed to allow DirecTV co carry its games to bars and restaurants. Owners were being faced with the choice of having to upgrade their video systems to handle streaming video. Some are not currently equipped to do so. Some establishments that have upgraded their equipment recently have run into issues syncing the video to go to different televisions from the stream.

DirecTV is also entering its last season with NFL Sunday Ticket.

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.