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KNBR Enjoys Strong Summer Book In San Francisco

“For the full week, KNBR finished 1st in the market among Men 25-54 with a 5.1. The station also produced a 5.1 in weekday prime (M-F 6a-7p) which placed them 2nd.”

Jason Barrett



Photo Credit: Getty Images

Kevin Graham picked a great time to arrive in the Bay Area. The San Francisco Giants delivered the best record in baseball, excitement for the 49ers has been elevated due to the 1st round draft selection of Trey Lance, and the return of Klay Thompson to the Golden State Warriors lineup is just around the corner.

When those type of events are happening, enthusiasm among local sports fans increases. Those fans then seek more conversation on the teams, players and issues that are capturing their attention, and for the summer book, the majority flocked to The Sports Leader, KNBR.

For the full week (M-SU 6a-Mid), KNBR finished 1st in the market among Men 25-54 with a 5.1. The station also produced a 5.1 in weekday prime (M-F 6a-7p) which placed them 2nd. An even better highlight for the brand was their September performance which included a 6.3 for the full week, and a 6.1 in weekday prime. With the 49ers playing regular season games and the Giants locked in a tight playoff battle with the Los Angeles Dodgers, the October monthly should provide even better results.

Looking at the station’s weekday shows, Murph and Mac delivered the best performance among weekday prime shows for the quarter. The morning show produced a 6.1 share to capture 1st place. Their share grew to 6.7 during the month of September.

In middays, John Lund and Greg Papa rode a 4.0 share to a 6th place finish. Papa and Lund improved to 5.4 and 4th place during the month of September.

Switching to afternoons, Tom Tolbert, Larry Krueger, and Rod Brooks popped a 5.3 share to snag 2nd place. Their September performance saw them elevate to 1st with a 6.4.

Wrapping up at night (M-F 7p-12a), the combination of San Francisco Giants baseball, 49ers pre-season action, and Mark Willard’s evening show (Mark has since moved over to 95.7 The Game) helped The Sports Leader finish 2nd with a 7.7 share. Similar to the daytime shows, evenings grew in September to an 8.9.

For 95.7 The Game, the story was the afternoon show featuring Damon Bruce, Ray Ratto and Matt Kolsky. The Bay Area trio produced a 4.7 share for the book, finishing 3rd, only six tenths of a point behind Tolbert, Krueger and Brooks. The show pulled within five tenths during the month of September thanks to an increase to 5.9. One item to be aware of moving forward, Kolsky has since moved to evenings. This means the afternoon show’s fall book results will be determined by Bruce and Ratto.

The next best performing show on The Game for the quarter was the midday show featuring Matt Steinmetz, Dan Dibley, and Daryle ‘The Guru’ Johnson. Steiny, Guru and Dibley pulled in a 3.3 share to finish their timeslot in 10th for the book. Their September number was the same as their rating for the full book.

Starting off the day, The Morning Roast with Bonta Hill and Joe Shasky recorded a 2.3 share which placed them 14th. Similar to the midday show, the September number was even with the rest of the book. Evenings were far back in 24th place with a 0.6. Once the Warriors return that number should improve.

Overall, The Game finished 10th for the book in weekday prime (M-F 6a-7p) with a 3.7 share. The station was also 16th for the full week (M-SU 6a-Mid) with a 2.5 share.

Entering the fall book, The Game has revamped their lineup. The station now features The Morning Roast from 6a-9a, Mark Willard and Dan Dibley from 9a to Noon, Steiny and Guru from Noon to 3p, Damon Bruce and Ray Ratto from 3p-6p, and Matt Kolsky and Company from 6p-10p.

Sports Radio News

1140 The Bet Cancels ‘The Playmakers’

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.



In another cut from Audacy, 1140 The Bet has cancelled The Playmakers on their Las Vegas station.

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.

Brown tweeted the news, saying “Sadly I have been informed that yesterday was our final show. I am thankful for the people it brought into my life & the experiences we created I am incredibly proud of our work & the boundaries we are eager to push in sportz radio. Today is a tough day. Tomorrow is on the way.”

Hernandez followed up by tweeting “I can’t put into words right now how I feel right now but in my radio journey from College in Tampa to Phoenix and now Las Vegas you were the best teammate I’ve ever had in radio and more importantly a great person. I appreciate and will miss you Badass Brown.”

According to the station’s website, it will replace The Playmakers with You Better You Bet from the BetQL Network.

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Sports Radio News

1250-AM The Fan in Milwaukee Reportedly Cancels Local Programming

The station is streaming CBS Sports and has removed the local daily lineup from the 1250 AM The Fan website.



1250 AM The Fan

Stunning sports radio news out of Milwaukee. 1250-AM The Fan has suddenly removed all of its local programming and switched over to CBS Sports Radio.

The news came as a shock to local listeners but even more surprising to the station’s staff. Here’s a tweet from Evan Heffelfinger noting that today was “everyone’s” last day at the station.

The station’s stream is currently airing CBS Sports Radio. The local daily lineup has also been removed from the 1250 The Fan website although show podcasts still remain.

In regards to the station’s talent, most have been quiet since the news began to trickle out. The Milwaukee Business Journal reported that recent NFL Hall of Famer and former Green Bay Packer LeRoy Butler was part of the cuts. Bart Winkler, Tim Allen, and Gary Ellerson are expected to be out as well.

One host who may remain involved is Steve ‘Sparky’ Fifer. Fifer was part of the midday show, and also helped behind the scenes. According to sources, he’s likely to contribute off-air and with additional brand projects. The rest will have an opportunity to explore opportunities should any become available at 97.3 The Game, ESPN 94.1, WTMJ or any other local outlets.

Upon learning of the news, a few former 1250 hosts, Mike Wickett and Cliff Saunders, took to social media to share their sadness.

Ryan Maguire, who served as the PD of 1250 The Fan from 2006-2009, and is currently the PD of crosstown rivals ESPN Milwaukee and WTMJ, provided his perspective.

One host who left before the station was dismantled was former afternoon man Ramie Makhlouf. The longtime Milwaukee voice exited in June to join Sactown Sports 1140.

This is a developing story and as more information becomes available we’ll pass it along. 1250-AM The Fan is owned by Audacy, which just announced plans to reduce 5% of its programming staff.

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Sports Radio News

Fred Toucher: Fred Roggin Rant ‘Is Why Everyone Thinks Radio Sucks’

“I understand defending yourself, but then there’s like desperation,” he said.

Jordan Bondurant



A recent piece in the L.A. Times painting the picture of why the sports radio audience in Los Angeles is smaller than that of Boston struck a nerve locally.

And when AM 570 LA Sports host Fred Roggin tried to explain why Boston does so much better with listeners, Fred Toucher couldn’t contain himself.

Let me give it to you in a nutshell real, real quickly,” Roggin said in a clip that played during Toucher and Rich on 98.5 The Sports Hub on Tuesday. “The implication here is that you don’t care. Do they have as many Latinos living in Boston? I don’t think so, and if you look at the ratings, they don’t. We’re a melting pot, we’re very different here. Sports is a niche audience.

Toucher and company laughed at the sound byte before Toucher laid into Roggin.

“Does that mean that Latinos don’t like sports?” he asked. “To do well in Los Angeles, you have to adapt to the market, you jackass! Latinos have to listen to ya.”

Roggin and co-host Rodney Peete sounded even more out of touch in the clip by saying that part of the reason more people listen to sports talk in Boston is because of weather and an affinity for baked beans. Additionally, there’s just more to do in LA versus Boston.

“He is under the impression that the east coast is really something else,” Toucher said. “But he’s painting the east coast as if like no one lives out here. Like New York City and Philadelphia are these minor flyover states. It’s really funny.”

Toucher understood Roggin taking the time to go on the defensive, but he just couldn’t get over the way in which the defense was presented.

“I understand defending yourself, but then there’s like desperation,” he said. “What do you care if the station in Boston does better than you? What does it matter to you?! Clean up your own business! Jesus Christ!”

“This is the first time I think I’ve ever heard the northeast described as like toothless hicks that like got nothing better to do,” Toucher added.

Toucher finished his point by piling on the hosts further, saying that if their show aired anywhere else, it would fail.

“This is why everyone thinks radio sucks,” Toucher said before the rest of the Roggin clip was played.

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Barrett Media Writers

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