Kevin Graham picked a great time to arrive in the Bay Area. The San Francisco Giants delivered the best record in baseball, excitement for the 49ers has been elevated due to the 1st round draft selection of Trey Lance, and the return of Klay Thompson to the Golden State Warriors lineup is just around the corner.
When those type of events are happening, enthusiasm among local sports fans increases. Those fans then seek more conversation on the teams, players and issues that are capturing their attention, and for the summer book, the majority flocked to The Sports Leader, KNBR.
For the full week (M-SU 6a-Mid), KNBR finished 1st in the market among Men 25-54 with a 5.1. The station also produced a 5.1 in weekday prime (M-F 6a-7p) which placed them 2nd. An even better highlight for the brand was their September performance which included a 6.3 for the full week, and a 6.1 in weekday prime. With the 49ers playing regular season games and the Giants locked in a tight playoff battle with the Los Angeles Dodgers, the October monthly should provide even better results.
Looking at the station’s weekday shows, Murph and Mac delivered the best performance among weekday prime shows for the quarter. The morning show produced a 6.1 share to capture 1st place. Their share grew to 6.7 during the month of September.
In middays, John Lund and Greg Papa rode a 4.0 share to a 6th place finish. Papa and Lund improved to 5.4 and 4th place during the month of September.
Switching to afternoons, Tom Tolbert, Larry Krueger, and Rod Brooks popped a 5.3 share to snag 2nd place. Their September performance saw them elevate to 1st with a 6.4.
Wrapping up at night (M-F 7p-12a), the combination of San Francisco Giants baseball, 49ers pre-season action, and Mark Willard’s evening show (Mark has since moved over to 95.7 The Game) helped The Sports Leader finish 2nd with a 7.7 share. Similar to the daytime shows, evenings grew in September to an 8.9.
For 95.7 The Game, the story was the afternoon show featuring Damon Bruce, Ray Ratto and Matt Kolsky. The Bay Area trio produced a 4.7 share for the book, finishing 3rd, only six tenths of a point behind Tolbert, Krueger and Brooks. The show pulled within five tenths during the month of September thanks to an increase to 5.9. One item to be aware of moving forward, Kolsky has since moved to evenings. This means the afternoon show’s fall book results will be determined by Bruce and Ratto.
The next best performing show on The Game for the quarter was the midday show featuring Matt Steinmetz, Dan Dibley, and Daryle ‘The Guru’ Johnson. Steiny, Guru and Dibley pulled in a 3.3 share to finish their timeslot in 10th for the book. Their September number was the same as their rating for the full book.
Starting off the day, The Morning Roast with Bonta Hill and Joe Shasky recorded a 2.3 share which placed them 14th. Similar to the midday show, the September number was even with the rest of the book. Evenings were far back in 24th place with a 0.6. Once the Warriors return that number should improve.
Overall, The Game finished 10th for the book in weekday prime (M-F 6a-7p) with a 3.7 share. The station was also 16th for the full week (M-SU 6a-Mid) with a 2.5 share.
Entering the fall book, The Game has revamped their lineup. The station now features The Morning Roast from 6a-9a, Mark Willard and Dan Dibley from 9a to Noon, Steiny and Guru from Noon to 3p, Damon Bruce and Ray Ratto from 3p-6p, and Matt Kolsky and Company from 6p-10p.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Carrington Harrison: USA Soccer Players Not As Popular As Olympians Due to Difference In TV Coverage
“Team sports don’t have that backdrop like Simone Biles or Mary Lou Retton is born out of you see them do a floor routine and then for eight minutes you get a story from NBC’s Tom Rinaldi.”
The United States is moving on to the knockout round of the 2022 World Cup after a thrilling 1-0 win over Iran after Christian Pulisic’s goal. 610 Sports Radio host Carrington Harrison asked listeners whether USA soccer players were more popular than USA gymnasts or figure skaters, and he and co-host Sean Levine believe TV coverage plays a role in the popularity.
“This is why I’m gonna answer gymnastics,” Harrington said. “I think America loves certain gymnasts. I don’t know that there’s a certain soccer player the country loves. I don’t think the country loves Landon Donovan, for example. I don’t think they love Clint Dempsey. We’ll see how Christian Pulisic turns, but I don’t know that there’s an American soccer player the country loves. I think America loves Michael Phelps, I think America loves Katie Strug, or Mary Lou Retton, or Simone Biles. They’re true celebrities in that sense.
“One of the reasons why I think there’s a larger love affair with those Olympic athletes — and I don’t disagree with you — is that the Olympics has time to do narrative-driven backstories,” Levine said.
“100 percent,” Harrison said. “100 percent. 1000 percent.”
“Not that you don’t hear backstories during the NCAA Tournament or in football, but team sports don’t have that backdrop like Simone Biles or Mary Lou Retton is born out of you see them do a floor routine and then for eight minutes you get a story from NBC’s Tom Rinaldi and you see the hard times they had growing up and you feel a connection to them,” Levine added. “In soccer — like other team sports — it’s like ‘Oh, they made this play’ and then play goes on. Most Olympians have more love affair just in general.”
Craig Carton: John Jamstremski ‘Shunned Me’ On Radio Advice
“I liked JJ a lot but that was not the smartest career move. I thought he went to work at McDonalds or something.”
A discussion on WFAN about whether or not Craig Carton had heard one of his producers work on the air as a host turned into Carton revealing he once tried to give advice to John Jastremski that The Ringer podcast host allegedly didn’t take.
“I once gave JJ (John Jastremski) advice and he shunned me on the insight,” Carton said.
“Really? What was the insight you gave him?” co-host Evan Roberts asked.
“The insight I gave him was — he’s not even in the business anymore, right?” Carton asked before being told that Jastremski does a podcast. “I liked JJ a lot but that was not the smartest career move. I thought he went to work at McDonalds or something. As a a manager, not like flipping burgers or anything.”
Roberts then said he’s seen Jastremski on SNY, to which Carton replied “you see lots of people on SNY, they pay like $30 a shift. Not a joke. $30 a shift.”
Carton then said Jastremski not taking his advice “irked” him.
“When you and your friends talk about football, you talk about what league?” Carton asked each member of the show, who all said the NFL. “It killed me when he would say ‘the National Football League’. No one talks like that. Nails on a chalkboard. I go ‘Listen, you didn’t ask for my advice but I’ve got a pretty good track record. Talk like normal people talk. Nobody is sitting at a bar in Staten Island saying Hey did you see what happened in the National Football League today? People don’t talk that way. You didn’t grow up talking that way, don’t do it’. And he kept doing it. It pained me to my core. It’s a stupid little thing. Talk the way normal people talk.”
Carton then concluded by saying you can ignore his advice, but he’s been number one in both morning and afternoon drive, and the only other person to accomplish that is Howard Stern. He also said he told former WFAN and CBS Sports Radio host Marc Malusis that he is better on TV than radio and should focus on TV rather than radio. Five years later, Malusis is now the lead sports anchor at PIX11.
Marcus Spears: Tom Brady ‘Let His Ego Get in the Way’ of Taking FOX Sports Job Instead of Playing In 2022
“Should we remind everybody that Tom Brady’s got $375 million waiting on him at FOX? Or did we all forget about that?”
It’s possible that Tampa Bay Buccaneers quarterback Tom Brady decides to retire for good at the end of the 2022 season, but that remains to be seen.
Brady’s decision to unretire not long after originally saying he was done playing shocked the football world, and some questioned why he wanted to come back and not make the transition into the broadcast booth.
ESPN NFL analyst Marcus Spears told Dan Patrick on Tuesday that the contract Brady signed with FOX should be enough incentive for him to call it a career at season’s end. Patrick asked him whether he thought Brady or Packers QB Aaron Rodgers would be back in 2023, and Spears said he definitely felt like Rodgers would be back.
“Should we remind everybody that Tom Brady’s got $375 million waiting on him at FOX?” Spears asked. “Or did we all forget about that?”
Perhaps Brady felt like he had unfinished business on the field after the Bucs got steamrolled by the eventual Super Bowl champion Rams in the playoffs last season. But even if that was the case, Spears said Brady couldn’t help himself and just stay retired. Now Brady’s chickens have come home to roost.
“He is learning that his damn ego got in the way. That’s what he learned,” Spears said. “Because what happened in Tampa based on what he needs can happen next year. They can suffer injuries next year. New contracts, guy moving places, can happen next year.”
Spears added that despite the Bucs still leading the NFC South with six games left, there’s a lot going on internally with the team that could persuade Brady to hang it up after this season.
“Right now it’s a bunch of disarray in Tampa,” he said. “So even if he decides to come back, is Tampa the right place? We don’t know that.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.