Connect with us
BSM Summit
blank

Sports Online

Nielsen Unveils Program To Show College Teams’ Brand Value

“The score uses three different metrics to rank each athletic program.”

Russ Heltman

Published

on

blank
Courtesy: Nielsen

Nielsen announced a new initiative to help colleges recruit the best athletes in the country. The company is unveiling the Nielsen Impact Score, which measures the marketability value of each school’s athletic program.

The move comes after NIL deals started filing in across the country in July. Duke University is the first school to sign on to Nielsen’s program. The score aims to help athletes sift through all of the options and pick the best one for their financial future.

“We had an opportunity to tap into exclusive and trusted Nielsen audience measurement and consumer data and bring a new solution to aid college coaches with the new NCAA name, image, likeness legislation,” Nielsen Sports managing director Jon Stainer said in a press release. “By adding the Nielsen Impact Score to our other Nielsen Sports solutions such as Nielsen Fan Insights, Return on Sponsorship Investment and Sports Connect, we continue to raise the bar on the value we can bring to sports properties and brands through a data-driven approach.”

The score uses three different metrics to rank each athletic program. They are national exposure, local market impact, and social media engagement.

“We’re always looking for creative ways to elevate our brand and share our story with recruits,” said Duke Men’s Basketball creative director David Bradley. “The Nielsen Impact Score and corresponding data is another way to position our basketball program to potential future Blue Devils by sharing the true data points in their own marketability. When we say ‘bright lights, biggest stage’  we will have comprehensive data to show what that means to a future college basketball player. We are excited to be the first program to use this new solution as we look to bring in the next generation of elite student-athletes.”

The score will initially be available for 100 Division 1 men’s basketball programs, Duke included, with plans to expand into other sports.

Sports Online

Barstool Sports Star Big Cat Launches Coffee Business

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

Jordan Bondurant

Published

on

blank

A new direct-to-consumer product from the minds at Barstool Sports has hit store shelves – coffee. Stella Blue Coffee is a new brand launched by Pardon My Take co-host and Barstool Sports star Dan “Big Cat” Katz.

The name was inspired by Big Cat’s love of coffee and his love for his recue dog Stella.

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

The coffee will feature three different blends. Positive Vibes is the light roast, Big Cat Blend is the medium roast and Electric Avenue Dark Roast. The coffee is available in 12-ounce whole bean bags, 12-ounce ground bags and pods for Keurig lovers.

A portion of the proceeds from sales of the coffee will go to PAWS Chicago, the largest no-kill humane organization in Dan’s hometown.

Stella Blue is the latest Barstool-backed and created DTC product to hit store shelves. The company has a record of previous success launching other products including flavored vodka, beer and hard seltzers.

Continue Reading

Sports Online

Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

blank

Published

on

blank

Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

Continue Reading

Sports Online

Grant Wahl Details Run-In With Qatari Security At World Cup

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

blank

Published

on

blank

CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.