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FanDuel Denies Interest In The Athletic

“According to The Boardroom, Flutter Inc. CEO, Peter Jackson, strongly denied that they are interested in purchasing The Athletic.”

Russ Heltman

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Courtesy: The Athletic

Rumors are swirling surrounding interest in The Athletic. The sports media company hired LionTree to help them find a buyer, and one reported bidder is strongly denying involvement.

According to The Boardroom, Flutter Inc. CEO, Peter Jackson, denied that they are interested in purchasing The Athletic. 

“Fantasy and sports betting providers, FanDuel and DraftKings, are among a number of companies that have submitted bids to buy sports news site The Athletic, according to people familiar with the situation,” Jessica Toonkel and Sahil Patel wrote in The Information piece.

That is not something that we are bidding for,” Jackson said on the Flutter Inc. earnings call. “I mean, that’s a private equity firm who’s trying to get some interest in an asset they’re selling.”

The CEO doubled down even further when asked if FanDuel alone may be interested in The Athletic.

“Rest assured, we speak on behalf of FanDuel,” Jackson said. “They are part of Flutter. None of our brands, none of us, none of the companies.”

The Athletic is mum about all of these developments which follows a pattern throughout this acquisition pursuit over the past year.

The site has been tied to buyers before, including The New York Times and Axios, but those deals fell through before the two sides could agree on a deal.

“As a general matter of policy, we do not comment on rumors about potential acquisitions or divestitures,” a Times spokesperson told TheWrap at that time, while an Athletic representative echoed similar sentiments: “The Athletic does not comment on rumors or speculation in the market.”

Plenty of reporters and financial analysts thought the move might make sense for FanDuel or DraftKings to purchase The Athletic, but the former is bowing out. It remains to be seen, whether or not DraftKings actually bid on the company or is caught up in the storm like FanDuel.

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Sports Online

Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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Pat McAfee Teases Major New Partnership

“We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing.”

Jordan Bondurant

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Up to something season has returned for Pat McAfee.

McAfee has routinely used that phrasing to tease viewers and listeners about major dealings in the works, and on Wednesday he said something big is coming down the pike.

“We’re up to something,” McAfee said. “We got a big partnership coming up. It’s big. We haven’t even chatted about this at all. That’s how much we’ve evolved.”

Pat continued about how the show has matured, saying he was proud they waited until this late in the game to even bring up the fact they’ve got a new deal to announce.

“If this conversation had taken place three years ago, the announcement we’re about to make, it would’ve been two weeks worth of the show,” he said. “Every single segment would’ve been brought back to oh something’s coming, something’s coming, something’s coming.”

“That is changing quickly in a big way,” he added.

McAfee noted that being on the road in Los Angeles for the college football national championship has made the reaction to the new partnership somewhat subdued.

“I should be more excited,” he said. “We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing. We’ve been working on this for a couple years now. Good for us, dude.”

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