The 2021-22 college basketball season is a little over a day from tip-off, and SiriusXM has fans covered on opening night. The satellite radio provider is airing 130 games during the opening week of the regular season.
The slate includes 63 opening night games and 22 of the 25 teams slotted in the preseason Associated Press top-25 ranking. Eagerly patient fans will hear defending national champion Gonzaga—the top-ranked team heading into the season—in action against Dixie State at 9 p.m. ET.
That contest is followed by No. 9 Duke facing No. 10 Kentucky in Madison Square Garden at 9:30 p.m. ET. While, No. 2 UCLA taking on CSU-Bakersfield in the nightcap game at 11 p.m. ET, along with a bevy of other games.
The service also offers wall-to-wall discussion around the sport when games aren’t in action. Fans can choose from these options for all of their CBB chatter: ESPNU Radio on SiriusXM (channel 84), SiriusXM ACC Radio (channel 371), SiriusXM Big Ten Radio (channel 372), SiriusXM Pac-12 Radio (channel 373), SiriusXM SEC Radio (channel 374) and SiriusXM Big 12 Radio (channel 375).
One of the featured voices on SiriusXM’s lineup is also coaching a team in MSG on Tuesday night. Duke head coach Mike Krzyzewski is entering his final season as a college basketball coach but is still doing his SiriusXM radio show.
“Dave [Sims] and I are extremely fortunate to start our 17th season of Basketball and Beyond together,” Krzyzewski said in a press release. “During the demands of a college basketball season, this show is something I truly look forward to each week.”
The 2021 season marks the 17th year of Basketball and Beyond as Coach K searches for a storybook National Title-ending to his legendary career.
“It provides us with the opportunity to find out what makes such prominent guests great,” Krzyzewski said. “To determine why and how leaders do what they do, and to have some fun within the world of sports and beyond. I am honored to be part of the SiriusXM team, and we’ll be sure that our listeners enjoy the journey of the 2021-22 season right along with us.”
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.