The 5 Most Entertaining Broadcasters In Sports
“Entertaining can mean a few things among the people on this list.”
Radio and television personalities have a few responsibilities to their viewers/listeners that are very critical. Yes, they need to inform you. Letting the audience know the latest information going on with the game they are covering. These folks also have a job to entertain, to keep an audience when a game is a blowout and to help the casual fan enjoy what they’re seeing or hearing. This applies to play-by-play announcers, booth analysts, studio hosts, and studio analysts. It takes a special skill to be able to keep tabs on a game and find ways to keep it light when the moment calls for it.
After careful consideration, I’ve constructed a list of the top 5 current personalities (play-by-play, game analyst, studio host and studio analyst) that are currently working. Entertaining can mean a few things among the people on this list. Humor is obviously one of the criteria. In the case of the play-by-play announcers here, the way they are able to work laughs into the broadcast without compromising it is critical. As far as the analysts go, it’s all about personality. I think you’ll understand better as we document the folks on this list. Remember also, this is a list of those currently working in the industry.
He is perhaps one of the most enthusiastic of the play-by-play announcers out there. His voice screams excitement, without screaming at you. Harlan is a wordsmith. He can weave in some of his catchphrases, right in the flow of the broadcast, but the point still makes it across the airwaves.
Whether it’s LeBron James dunking on someone, “with no regard for human life” or a play in a Ravens game featuring Lamar Jackson, where he escaped trouble. For that escape he was rewarded with a patented OHHHHH and a “HE IS HOUDINI!” I love his calls because while they are up there in excitement, Harlan always, forgive the sports cliché here, stays within himself. It’s not over the top.
Another reason he’s on this list is his ability to improvise, overcome and adapt. Like this gem from a year or so ago, during a Monday Night Football radio broadcast, when a runaway cat got loose on the field.
“Oh, and there a cat, a cat black has taken the field. A black cat is running from the 20 to the nearside the 10, from the 39 of Dallas here is a short throw down the middle caught by Engram. Caught at the 35 to the 30, now the cat running the other way and so is Ingram at the 25 near the 24-yard line of the Dallas Cowboys. It’s a catch-run of 15. Now the cat is stopped at the 50 … he’s at the eight … now he is at the five … he’s walking to the three, he’s at the two… and the cat is in the CDW Red Zone… now a policeman, a state trooper is on the field- AND THE CAT RUNS IN THE END ZONE! THAT IS A TOUCHDOWN!”
Gold, I tell you, gold!
Uecker is as much a part of Brewers lore as Bernie Brewer, who goes down a slide into a beer mug when Milwaukee homers. The guy has had an extraordinary run, not just in baseball, but in movies and television as well.
For those too young to remember, Uecker made numerous appearances on ‘The Tonight Show’ with Johnny Carson, who nicknamed Uecker ‘Mr. Baseball”. He starred in his own sitcom in the 80’s called ‘Mr. Belvedere’ and appeared in memorable commercials for Miller Lite beer. In one ad he exclaimed, ‘I must be in the front row’ a line uttered by many at baseball games. Of course, he is well known for his role in the movie ‘Major League’ where he plays baseball announcer Harry Doyle.
Uecker’s announcing style is not much different than ‘Doyle’s’, in that he always seems up beat. But it’s the stories that he tells, most are self-deprecating in nature, referring mainly to his playing career which wasn’t as spectacular as his post-baseball career. Here’s one from his Hall of Fame induction speech on July 27, 2003.
“My two boys are just like me,” Uecker told a crowd. “In their championship Little League game, one of them struck out three times and the other one had an error allowing the winning run to score. They lost the championship, and I couldn’t have been more proud. I remember the people as we walked through the parking lot throwing eggs and rotten stuff at our car. What a beautiful day.”
Uecker is beloved in his hometown of Milwaukee where he was recently celebrated for 50 years behind the microphone. At the ceremony he did have a thought for the final giveaway that would include his likeness.
“My last bobblehead, this is what I want,” Uecker said. “It’s going to be a box, the top will open, I will get up, and do my get up, get up, get out of here, and back down, close the cover and that’s it. That’s the way I want to go.”
Uecker is a baseball treasure.
The debate has been raging now for about 20 years. Was Charles Barkley a better player or broadcaster? If you watch him regularly on ‘Inside the NBA’ on TNT, you’ll likely vote for the latter choice. He’s about as real and as entertaining as it gets on television. That statement isn’t just limited to basketball either.
The former Philadelphia 76er, Phoenix Sun and Houston Rocket, played for 16 seasons in the NBA. He was an NBA MVP, 11-time All-Star and a member of the Basketball Hall of Fame, enshrined in 2006. While most know him for the career on the hardwood, some know him better for sitting behind the desk on set with, Ernie Johnson, Kenny Smith and Shaquille O’Neal.
Barkley definitely keeps it real and entertaining. His opinions are without filter and his personality is endearing. He plays along well with everyone on the panel and even when he’s on a different show, hilarity usually ensues. Just like when he appeared on the inaugural Manningcast a few weeks ago.
When Peyton Manning asked, “Hey Charles, you ever get booed at home? Never happened to you, right?” Barkley quickly responded, “I played in Philadelphia, Pennsylvania. That was a regularity.” “You were lucky, Peyton. Everybody liked you. Eli knows what it’s like to get booed at home.”
Barkley appeared on the debut edition of ‘The NHL on TNT’ pregame show with Wayne Gretzky. The former NBA star is a big NHL fan and threw shout-outs to ‘his’ Tampa Bay Lightning on the show. But nothing was better than watching ‘The Great One’ shoot hockey pucks and arguably one of the biggest goalies ever on live television. Barkley learned how to hold a goalie stick with his blocker hand and learned what the ‘5’ hole was. He was able to stop 1 of Gretzky’s five shots.
Later in the evening, video surfaced of Gretzky in a hockey fight with Minnesota’s Neil Broten. Upon seeing Gretzky beaten in the fight Barkley yelled, ‘you lost to a guy with a perm? Are you serious?’ Remember it was the 80’s so the hairstyle of choice for many was the ‘perm’. Great stuff.
Barkley on air is charming and acts like a big kid, which is a lot of fun for everyone.
Who knew that Peyton Manning was such a fun-loving personality when he played in the NFL? We got a glimpse of it as he was getting ready to finish up his great career as a quarterback for the Colts and Broncos. Peyton became that ‘geeky guy next door’ spokesman for several companies and left us with some memorable lines from his commercials.
As a spokesman for Nationwide Insurance he had the ad where everything he said was in the tune of ‘Nationwide is on your side’. Like “Chicken Parm you taste so good…” or “that’s a first rate queso dip.” He was also known for a legendary Mastercard commercial where he plays a ‘fan’ of people doing every day tasks. Lines like ‘Cut that meat, cut that meat’ and ‘Charlie you’re my favorite accountant, come on you’re on my fantasy team’. Manning was seen leaning over a railing like some young fans that are seeking autographs from their favorite players.
The work he and his brother Eli are doing on the “Manning MegaCast” during some Monday Night Football games is fantastic. He and Eli are funny and play off of each other well. Peyton is genuinely entertaining and not afraid to put himself out there for ridicule. Eli continues to make fun of Peyton’s forehead and it’s all good. Peyton relies on his perceived personality to take advantage of most situations. People saw him as this, ‘buttoned up’ athlete, but now he’s a must-watch whenever he appears on his own show or any other for that matter.
Manning is almost like a ‘dad joke’ waiting to happen.
Then there is the granddaddy of them all, Bill Walton. Half the time I’m not even sure what the heck he is talking about, but I guess that makes it entertaining, right? Walton can be a play-by-play announcer’s worst nightmare, except most of, if not all of them, get it. They understand that Walton stands out in the crowd. I guess, literally (6’10”) and figuratively.
His rants are epic. They usually have nothing to do with the game he’s calling, whether it be basketball or baseball. Yes, he got a chance to call a baseball game in August of 2019. The White Sox and the Angels played in Anaheim and what ensued was the stuff of legends.
After a James McCann grand slam, he exclaimed, ‘What a fantastic turn of events if you love the White Sox, and I’m falling in love by the breath.’ Then after Mike Trout took Lucas Giolito deep,
‘That’s Trout? Swimming upstream, avoiding all the flies and sending one ricocheting through the universe,’ Walton said. Then there was the Walton everybody knows and loves, just stringing together words. ‘Woodstock. 50 years. ’79. Full moon. Waterfall. Exploding volcanoes. Baseball. White Sox. Angels. Summertime. No rain on the horizon. Greg Gumbel. Sam Smith. David Axelrod. Wow.’ Walton exclaimed. Ok, sure.
During the typical game called by Walton, there will likely be just as much discussion about non-basketball topics than basketball topics. Walton’s rants can drive some fans crazy, but most viewers love them. Take for example a game between Colorado and Oregon in February of 2020. Mark Jackson joined Dave Pasch and Walton on the call. Going to break, Walton exclaimed, ‘Get me some grass!’. I mean Buffaloes do graze on grass, but the double entendre works so well here. It continued after the break.
Jackson politely asked, ‘You said ‘Get me some grass.’ What kind of grass do you want?’ Walton replied quickly ‘I want Oregon grass! In Oregon, when you live here… what you do all the time is you cut firewood & you cut the grass. And then you gotta get rid of both of those, so you use them all.’
That is just one example of MANY that are out there if you search the internet. It’s awesome that his bosses at ESPN let him be himself. Remember, it’s Walton’s World and we’re just living in it.
That’s my list, hope it entertained you, as much as these five people entertain you and me, every time they open their mics.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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