Bidding on the U.S. rights to the Premier League is heating up, prompting a second round to be held. NBC owns the U.S.-rights to the world’s most popular soccer league through the end of the 2021-22 season, but ESPN and CBS are hungry for the property.
According to The Times, the opening round of bidding ended on Nov. 8. The outlet also projects the project $1.5 billion price tag to rise because of the heavy competition.
The NBC Sports Group chairman Pete Bevacqua told a conference of sports media executives in New York that NBC has its “fingers crossed” when t comes to retaining the property.
“I think this will move quickly, something that will probably take one to two weeks,” Bevacqua said.
“We know it’s going to be incredibly competitive,” he continued. “It always is when you’re dealing with a great property. So, we’re taking absolutely nothing for granted. We’ll see where it ends up.”
The Premier League splits its rights four ways in England to allow sharing between more than one broadcaster, meaning the league could split the package in the U.S. market.
“When you do go through this [bidding] process, you do feel a little helpless,” Bevacqua said. “You don’t know where it’s going to go – you try to do everything right, and you hope your performance over the course of nine years certainly speaks for itself and helps.”
ESPN president of programming Burke Magnus also made it clear that his network is ready to shell out for the top level of English soccer.
“We think the Premier League can be an incredible component at the high end of the quality scale if we can add it to that offering,” Magnus said.
The Premier League currently splits its rights domestically in England between Amazon Prime, Sky, and BT Sport.