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Sports TV News

Chiefs Vs. Cowboys Most Watched Telecast Since Super Bowl

“The Kansas City Chiefs 19-9 victory over the Dalla Cowboys garnered 28.1 million viewers, according to Nielsen.”

According to Nielsen data, Fox’s broadcast of the Kansas City Chiefs win over the Dalla Cowboys was the most watched game on TV this season.

Russ Heltman

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Courtesy: FOX

Sunday was a huge day for the NFL on FOX. One game, in particular, blew the doors off rating metrics. The Kansas City Chiefs’ 19-9 victory over the Dalla Cowboys garnered 28.1 million viewers, according to Nielsen.

That makes the Chiefs’ win America’s most-watched telecast this year since Super Bowl LV. The same window last season brought in 24.3 million viewers. This bounceback from sports television audiences has been a huge boon for FOX. America’s Game of the Week is the most-watched telecast in America this season.

The property is averaging 22.5 million viewers 11 weeks into the campaign. Zooming out on the full Sunday window, and it’s even more good news for FOX. Their Week 11 doubleheader averaged 22.8 million viewers, a 22% increase compared to 2020. FOX also posted its best regional numbers of the whole season. A robust 17.3 million fans watched their regional window, a 33% increase from last season.

Fans are flooding back to sports television, and the NFL is a prime example. CBS, ESPN, NBC, and FOX have all boasted strong weeks throughout this season. 

The NFL has been king in sports TV for decades, but a few factors might be making this season more intriguing than ever. The Minnesota Vikings took out the Green Bay Packers on a game-winning field goal at the gun on Sunday, and it was the next in a long line of games like this in 2021.

According to the NFL, there have been 23 games decided by a game-winning score on the final play this season. That is most such games to occur through Week 11 since the 1970 AFL/NFL merger. If it feels like the league is more exciting and less unpredictable than ever, you’re largely right. 

Football is the top dog in America for a lot of reasons, but largely because it’s the most exciting sport where we don’t know what’s going to happen.

Sports TV News

Steve Rosenberg Out As President of Diamond Sports Group

“John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change.”

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A company declaring bankruptcy is never good for the people at the top. Steve Rosenberg is experiencing that right now. He is out as the president of Diamond Sports Group.

John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change. In it, Diamond CEO David Preschlack wrote that CFO David DeVoe will assume Rosenberg’s responsibilities for now.

Steve Rosenberg joined Sinclair in 2020. He replaced Jeff Krolik as the company’s president of local sports.

Last week, Diamond Sports Group filed for Chapter 11 bankruptcy. The company intends to work out new deals with the NBA and NHL for its Bally Sports RSNs in hopes that it will remain in tact. Ourand writes that an attempt to do the same with Major League Baseball has not yielded meaningful results as of yet.

“With the recent appointments we have made to the senior leadership team, and the talented staff we have throughout the organization, I am confident in this team’s ability to work together to execute our strategic goals at this time,” Preschlack wrote in his memo.

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Sports TV News

Variety Predicts Sports Betting Broadcasts Future of RSNs

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans.”

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The sports betting market grew in 2022. With five new states legalizing mobile wagering last year, that is not a surprise. The overall take for sportsbooks was $93.4 billion. That is a whopping 84% growth over 2021.

With so much money coming from new markets, Variety wanted to get an idea of how much the sports betting industry is actually growing versus how much of the growth is artificial.

The study from the publication’s VIP+ shows that in markets with a full year of mobile wagering on the books before 2022, the growth is slower but still significant at 19%. Writer Gavin Bridge suggests that the statistic could hold the answer for the future of regional sports networks.

“While winning money was the most popular reason for sports betting, data provided by VIP+’s research partner CRG Global in our ‘Sports Gambling & Media‘ report show that one of the most popular reasons was that betting ‘makes the games I watch more exciting,’ with several other reasons relating to watching televised games also important to some betters,” he writes.

With regional sports networks looking for a new model in the face of serious economic uncertainty, Bridge points to Comcast’s regional NBC Sports networks as a reasonable path forward.

Through its partnership with PointsBet, NBC offers alternate broadcasts of the local teams it covers that have a gambling focus. The alternate feed have not been available for every game on the RSNs, but Bridge writes that we could see more of that in the future.

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans. Ultimately, sports betting overlays and alternative game feeds can be anticipated for most major sports in the coming years as media partners look for new revenue streams and ways to engage fans for longer.”

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Sports TV News

NCAA Tournament Delivers Highest-Rated Round of 64 Ever

“ For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers.”

Jordan Bondurant

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The first two rounds of the 2023 NCAA tournament are in the books, and the TV ratings indicate historic viewership.

For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers. This was for contests on TBS, CBS, TNT and truTV in addition to streaming on March Madness Live.

Action on Thursday averaged 8.4 million, up 2% compared to 2022.

On Friday, game broadcasts averaged 9.3 million, making it the most-watched first round ever.

The Sweet 16 tips off on Thursday this week.

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