Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.
Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.
SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.
“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”
Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.
Reice Shipley is a daily news writer and social media assistant for BSM. He is a graduate of Ithaca University, contributor to the Syracuse Mets, and aspires to work behind the scenes in sports media in the future. He can be found on Twitter @Reice_Shipley18 or you may reach him by email at RShipley@ithaca.edu.
Matt Leinart, Alex Smith Make Wager Over Pac-12 Championship Game
“I gotta be honest with you: I’m not that nervous. I know that sounds kind of arrogant and confident.”
FOX Sports analyst Matt Leinart and ESPN analyst Alex Smith have made a friendly wager over the upcoming Pac-12 Championship Game.
USC, Leinart’s alma mater, is slated to play Utah, where Smith attended, in the game Friday evening on FOX from Las Vegas.
The two agreed to don the other player’s jersey. “At least it will be 11,” Smith said, noting he and Leinart both wore the number during their playing days.
“I gotta be honest with you: I’m not that nervous,” Leinart said when presented with the offer. “I know that sounds kind of arrogant and confident.” Smith jokingly responded by calling USC “Free Agent University”. He added he would overnight Leinart a jersey to ensure he had one if the Utes were victorious.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.
Nick Wilson: Deshaun Watson Press Conference ‘Insulting’ To Local Media
“You — neither Deshaun, his lawyers, or anybody involved in this — get to dictate what those reporters get to say, ask, or think.”
Cleveland Browns quarterback Deshaun Watson met with the media for the first time yesterday since being reinstated by the NFL after the league ruled he was guilty of violating the Personal Conduct Policy due to improper sexual advances towards more than two dozen massage therapists. 92.3 The Fan afternoon host Nick Wilson called Watson’s press conference “trash” and “insulting” to local media.
Watson told reporters he would only answer football related questions from the assembled media members, which Wilson took issue with.
“You can’t bury this story simply by saying ‘I won’t talk about it’,” Wilson said. “It is insulting to the media who covers this team. This is not about Nick Wilson, I promise. This is about the beat reporters who cover this team. It is insulting — intentionally or not — to say ‘You know what, guys? I love y’all, but I’m going to dictate what you ask me’.
“You don’t do that. You dictate when you speak, your opening statement, or how you respond. You — neither Deshaun, his lawyers, or anybody involved in this — get to dictate what those reporters — who work very hard day in, day out covering this organization, covering Deshaun Watson, covering this town — get to say, ask, or think. That was trash.”
Co-host Dustin Fox added the whole job of the media is to bring information to fans, and Watson wouldn’t allow reporters to do that Thursday, and may never do that.
Gregg Giannotti: Biggest Issue With Craig Carton, Jon Jastremski Feud Is “Mole” At WFAN
“The thing that bothers me the most about this is the leak from within the building. Someone here is sending this audio out to a former listener…to cause problems.”
A feud has sprung up between WFAN afternoon host Craig Carton and former WFAN host John Jastremski. Boomer & Gio discussed the spat on Friday morning’s show, with Gregg Giannotti being troubled by a revelation.
During his New York New York podcast, a voicemail left for Jastremski asked about Carton’s comments, but the caller said a WFAN employee sent him the clip of Carton’s criticism.
“So that means we have a mole,” Boomer Esiason said.
“That right there is a problem,” Gregg Giannotti added. “‘We both have a mutual friend that still works over there’ and that person shared a link of Craig talking about JJ (Jastremski). So, clearly, that person is on JJ’s side and they’re still working here. That’s a mole! That’s someone going against the team! And I think know who that is!”
Esiason then asked if he knew the person, to which Giannotti said he did. He then asked if he would be upset by who it was, which Giannotti affirmed as well.
The show then played the final portion of Jastremski’s rant, which included him saying to Carton “I’m not listening to a crook. So you know what? Go take a f—ing hike.”
“Jesus!” Esiason exclaimed. “Good for JJ, though. Standing up for himself.”
“I like both of these guys. I do. I got respect for both of them,” said Giannotti. “Everybody doesn’t have to go to the jail, crook thing with Craig every single time. Do they? It’s low-hanging fruit. Everybody goes there. There’s no way he can defend himself in that way because everybody saying ‘You went to jail’ didn’t go to jail, and it’s not apples and oranges. But the business stuff is apples-to-apples.
“So when I hear that, I’m just like ‘Ok, you went there. Be a little more creative than that’. As far as I listen to legend things, please, nobody has given me worse advice in my life than Mike Francesa did. Nobody. I would still be out in the newsroom cutting Islander highlights if I listened to that guy. And the only reason why Mike liked JJ was because he didn’t feel he was a threat. The only people Mike likes is the people he feels non-threatened by. And that’s where that comes from.”
After concluding Jastremski’s rant was a “little over the top”, Giannotti then turned his attention to the “mole” inside the station.
“The thing that bothers me the most about this is the leak from within the building. Someone here is sending this audio out to a former listener…to cause problems. That — to me — is an issue. The guy on the voicemail said ‘We may or may not have a mutual friend that still works at the radio station’ and this guy just slammed the radio station. And he’s friends with the guy who slammed the radio station and then slammed Craig and this guy’s on their side?! And this guy that works here is on their side?! That to me is a major, major problem.”