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Nielsen Chief Executive Discusses How They Account for Cord-Cutters

David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 

Eduardo Razo

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Cord-cutting has become a phenomenon as many decide to ditch cable and satellite, switching to various streaming platforms. As numerous television consumers switch over, it raises how the Nielsen ratings take into account these types of viewers. 

Media giants NBCUniversal and ViacomCBS, along with other Nielsen customers, have called for a competing service. Nonetheless, David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 

Kelly believes that the audience shifts to streaming platforms and DVRing their programs has led to media companies taking their anger out on Nielsen. 

“There have been angry spats for 30 years when there’s a major transition in the technology. And this is the biggest transition. So the other thing to remember is on December 6th of 2020 we did communicate that we were moving to time spent [viewing] and combine streaming and linear measurement,” Kelly said. 

“The audience was not seeing a difference, whether she watched that program on a smart TV through an app, streamed or recorded on her DVR, or live. So we believe the most accurate measure is to measure total time spent. And that is a big change for people who have relied on a schedule as their way to get a premium audience.”

Furthermore, Kelly stated to The Times that Nielsen is further improving ways to account for cord-cutters, saying that “half of the panel of homes has streaming meters.”

“It’ll be all of the panel over the next year. And that’s important because that measures everything that comes in through the router. That gives us viewing on a lot of screens, because people are watching TV on phones and tablets now as well,” Kelly said. 

“It gives you a very different metric and we’re measuring it literally second by second. The advertiser will not just know what the program rating was, but they will know how many people saw their ad for its entirety.”

Finally, Kelly isn’t worried about media companies calling for some competition for Nielsen. He stated that no other digital company would make the investment they have to gather these ratings. 

“That’s not my concern. When NBC pulled together a [list] of a hundred different companies, even by their own admission there were only a handful that they thought even have a chance of doing currency [a metric that tells how many people are watching],” Kelly said.  

But ultimately, the currency has got to be trusted by the buyer and the seller as the most accurate. You still need a robust panel to validate that data. And nobody’s going to make the multibillion-dollar investment that Nielsen’s made to do that at this point, in my opinion (…) I don’t see anybody out there who’s got remotely the scale, the ability to do empirical evidence, or the trust factor by both buyer and seller that Nielsen does.”

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News Television

CNN Asks Florida Judge to Toss Out Donald Trump’s Defamation Suit

Trump filed the lawsuit against CNN because he accuses the network of defaming his character during the 2020 Presidential Election.

Eduardo Razo

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Former President Donald Trump filed a lawsuit against CNN in October; now, over a month later, the cable news channel is asking a judge in Florida to toss the case (h/t The Hill).

Trump filed the lawsuit against CNN because he accuses the network of defaming his character during the 2020 Presidential Election. Trump’s attorneys argued CNN “has sought to use its massive influence — purportedly as a ‘trusted’ news source.”

Additionally, Trump’s lawyer says that CNN attempted “to defame the Plaintiff in the minds of its viewers and readers for the purpose of defeating him politically, culminating in CNN claiming credit for ‘[getting] Trump out’ in the 2020 presidential election.”

CNN lawyers have pushed back against Trump’s claims saying that the former president “seeks to silence any criticism of Plaintiff’s debunked claim that the 2020 presidential election was ‘stolen.’”

“Any alleged association resulting therefrom are also ‘rhetorical hyperbole’ and ‘pure opinion’ under well-established principles of defamation law,” CNN’s lawyers added.

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News Television

Investor Cautions Over Possible Fox-News Corp. Merger

Irenic Capital, which owns about 2 percent of News Corp., has taken issue with its potential merger between Fox and News Corp.

Eduardo Razo

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Rumors have swirled over Fox and News Corp. possibly merging into one entity, but Irenic Capital, which owns about 2% of News Corp., has taken issue with its potential merger.

A merger would produce a more complicated company and turn off investors rather than increase the company’s lagging stock price, Irenic Capital stated in a letter to the News Corp. board.

“And even if such synergies do exist today, they would principally benefit Fox and reside in the News Media segment of News Corp,” Irenic Capital said (h/t Deadline). “For example, Fox Business may benefit from greater integration with The Wall Street Journal and some of Dow Jones’ other properties, but it is highly debatable whether the benefits from such an association flow both ways.

“Combining News Corp with Fox will result in a combined company that is obviously more complex than both companies left separate.” 

Irenic believes a unification would aid Fox far better than News Corp. and cautioned that the board has a fiduciary responsibility to investigate all possible routes to develop value beyond the one suggested by its primary shareholder.

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News Television

Fox News Lights All-American Christmas Tree

The event was hosted by Greg Gutfeld, Judge Jeanine Pirro, Dana Perino, Jessica Tarlov and Jesse Watters

Ryan Hedrick

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Fox News held its annual All-American Tree Lighting at FOX Square in New York, New York Monday during “The Five.” The event was hosted by Greg Gutfeld, Judge Jeanine Pirro, Dana Perino, Jessica Tarlov and Jesse Watters

In a release, the network said it partnered with the Police Athletic League (PAL) to host a toy drive benefiting New York City’s youth. The network also honored first responders by selecting representatives of the FDNY and NYPD to light this year’s tree.

Guests included FOX News personalities and their families along with first responders from the NYPD and FDNY, including members of NYPD Precinct 32, who lost Wilbert Mora and Jason Rivera this year, and members of EMS Station 49, who lost EMS captain Alison Russo earlier this year.

FOX’s All-American Christmas tree stands at 50 feet tall and is adorned by 12,000 ornaments and 340,000 lights. The tree has 500 branches, a star topper that is over six feet tall and more than four miles of cord wrapped throughout.  Made in America, the tree features a patriotic theme of red, white, and blue decorations.

“After a busy year in America, it’s nice to, let’s just take a step back and celebrate traditions like this and remember how important it is to come together and focus on what truly matters,” said co-host Dana Perino. “This tree is not just for us to enjoy. We want you watching at home to be able to come here and make Christmas memories with your family and friends and of course, your pets, too, of course, as you can imagine.”

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