Sports Radio News
Firing Ken Rosenthal Is Another Reason For Fans Not To Trust Rob Manfred
“Nobody said these jobs were supposed to be easy. You aren’t going to please everyone, but why make matters worse?”
Some people just can’t take the heat and instead turn to throwing people out of the kitchen. They aren’t capable of rolling with the punches, even when the criticism coming their way is warranted and documented.
In the case of Rob Manfred v. Ken Rosenthal, the Commissioner of Major League Baseball acted rashly in the face of a not-so vicious attack. Instead of just turning the other cheek, or looking in the mirror, Manfred decided the league-owned MLB Network needed to fire a long-time, credible and respected journalist. Rosenthal confirmed the news via his Twitter account. He also indicated that he is still employed by Fox Sports and will continue to report on the sport for that network.
Commissioners of the “Big 4 Sports Leagues” are supposed to have thick skin. Criticism, skepticism, and whatever other ism’s you can think of, come with the job. Generally speaking, these commissioners make big bucks and in the eyes of fans, never have their collective backs.
Nobody said these jobs were supposed to be easy. You aren’t going to please everyone, but why make matters worse?
Rosenthal was relieved of his ‘insider’ duties at MLB Network Monday. It was revealed by the New York Post that Rosenthal’s article posted to the The Athletic led to a double secret probation of a few months and ultimately his termination. The article, posted June 16, 2020, was critical of Manfred and his handling of the start of the pandemic plagued 2020 baseball season. On the surface, the so-called attack was mild in nature and was filled with truths. Manfred waffled back and forth about the length of a season and then having no season. It led Rosenthal to lines like these from his posted column.
- “As if the perception that Manfred is beholden to owners and out of touch with players was not bad enough, he was trending on Twitter on Monday after performing a massive flip-flop.”
- “Granted, the commissioner is forever in a tricky spot, empowered to act in the best interests of the game, but employed by the owners. Still, how does Manfred in a span of five days go from telling ESPN the season “unequivocally” would take place to saying on the same network he was “not confident” it would happen?”
- “Yet for a guy who suddenly is looking for peace, Manfred sure has a funny way of showing it.”
- “He and the owners, supposed stewards of the game, are turning the national pastime into a national punch line, effectively threatening to take their ball and go home while the country struggles with medical, economic and societal concerns.”
- “If he blows this, it will define him. That should be enough incentive for him to strike a deal, period.”
I guess the truth hurts. Especially the last line. Was the commentary out of line? Nope. Was the commentary a personal attack on the man? Nope.
MLB Network wasn’t set up to be “state run” television. Yes, you have to be careful not to cross that invisible line in the sand. To me, the comments written by Rosenthal don’t really cross any lines. I don’t have inside knowledge about how the other league-operated networks do their business, but they’ve never been in the headlines for something like this.
I’ve written before about the precarious situation some play-by-play and color analysts are in when they are working for the team they’re calling games for. That’s an entirely different situation than this one. Broadcasters who are on the air every day understand going in that being overly critical could have repercussions. At the same time, there is an issue of credibility. If a team is bad and the announcers are talking about how great things are, well that’s a recipe for disaster. The fans will call you a shill and really call into question a lot of things that you’ll say. We as broadcasters need the support of the stations and teams we work for, to be able to call into question things that need to be questioned.
In this case Rosenthal, who is about as respected a journalist as there is in the sport of baseball, was suspended and fired for telling the truth. The commissioner, who represents the owners and ultimately the ownership of the network, couldn’t handle it and flew off the handle instead.
It’s sad really, because Manfred is doing the viewers of the network a major disservice. Rosenthal is one of the kings of breaking news in my mind. I often can’t wait to hear his reports because they are filled with valuable information. This information isn’t opinion, its fact based as it’s gathered from credible sources and delivered by an equally credible source.
The game of baseball is in enough trouble already. It has an image problem. Manfred has an image problem. Things that seem petty like this unwarranted dismissal play right into that narrative. Why would you try to make things worse with something like this? It’s not like Rosenthal is one of those people that continually stirs up controversy. He is above that. His reporting is not sensationalist.
Manfred’s job is not an easy one, I’ll give him that. He has to deal with the egos of some owners that don’t want to give an inch. As the lockout continues, without an ending in sight, the chasm between the fans and baseball continues to widen. I would never tell the man how to do his job, but I will say, if you alienate the fans enough, your sport is finished.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
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