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Charles Davis Tells Jim Rome Titans Will Use Him As Motivation

“CBS will send its top team of Jim Nantz and Tony Romo to Kansas City for the Bills and Chiefs. Davis told Rome that is a fact that will not be lost on Titans coach Mike Vrabel.”

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It’s kind of hard not to feel bad for Charles Davis. He was a guest on Monday’s edition of The Jim Rome Show. It was an interview that opened with The Pimp in the Box asking Davis about just how cold he was in Buffalo over the weekend.

Temperatures reached the single digits with wind chill in the negative numbers during the Bills’ blowout of the New England Patriots in the Wild Card round.

Davis said that there was no way not to think about his discomfort. He gave credit to the stage crew in the booth that helped to keep him an Ian Eagle warm.

Later in the interview, Rome asked Charles Davis if the Tennessee Titans were being unfairly overlooked. They are the top seed in the AFC afterall.

Davis said that was very likely. The team is getting both Derek Henry and Julio Jones back in time to face the Bengals in the divisional round.

That is the game assigned to Davis and Eagle. CBS will send its top team of Jim Nantz and Tony Romo to Kansas City for the Bills and Chiefs. Davis told Rome that is a fact that will not be lost on Titans coach Mike Vrabel.

“He’ll use this one. Jim and Tony are going to Kansas City/Buffalo. He’s getting Ian Eagle and myself,” Davis told Rome. “He may not disrespect us, but he’ll let his team know the number one team is not getting the number one broadcast team.”

Teams shouldn’t need extra motivation. Every game in the playoffs is your last if you don’t find a way to win. Charles Davis says that doesn’t mean Vrabel isn’t looking to add a little extra juice to his locker room and he and his partner’s presence may be the perfect catalyst.

“He’ll use that. Coaches use all of that stuff. He’ll use it to the Nth degree.”

Sports Radio News

Suzyn Waldman ‘Still here’ at WFAN after 35 years

I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”

Jordan Bondurant

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Yankees broadcaster Suzyn Waldman is celebrating 35 years on the air. Waldman, the first voice heard on WFAN, is thankful to be where she is.

“I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”

Waldman looked back on the experience of doing the very first update on the air at WFAN. While doing the first update alongside Jim Lampley, a fill-in for Pete Franklin, she was shocked when listeners did not approve of her updates and tied it to her being female. She thought, “Oh my God, this is not what I thought it was going to be,” she said.

That was not something she was accustomed to in the theater. Waldman had a background in musical theater before getting into radio and eventually joining WFAN as it went on the air in 1987.

“It was a rude awakening,” she said. “But it was at that moment that everything changed.”

Waldman eventually began working the overnight shift alongside Steve Somers. It was there she really honed her craft.

Suzyn has been calling Yankees games alongside John Sterling since 2005. This is her eighth season calling Yankee games on WFAN.

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Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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