The PGA TOUR and SiriusXM will be continuing business together. The two announced today that they have reached a multi-year extension to their broadcasting agreement, which will continue to deliver extensive tournament coverage on the SiriusXM PGA TOUR Radio channel for subscribers nationwide through 2024.
SiriusXM PGA TOUR Radio listeners enjoy live coverage of every round of 38 PGA TOUR events with hole-by-hole commentary and expert analysis. Listeners can tune in live this week to The American Express on January 20-23.
SiriusXM subscribers can listen to the SiriusXM PGA TOUR Radio channel on SiriusXM radios in their cars (channel 92), as well as at home or on the go with the SXM App.
“We are very pleased to extend our relationship with the PGA TOUR. Our extensive schedule of in-depth tournament broadcasts will continue to ensure golf fans can follow the best players in the world as they compete all season long,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer, in a statement.
“With live event broadcasts every week, and a daily original programming lineup that features some of the most entertaining voices in the game, the best golf coverage in audio entertainment, bar none, continues to be on SiriusXM.”
SiriusXM PGA TOUR Radio features a variety of broadcasters working on comprehensive play-by-play coverage for PGA TOUR events, including former TOUR winners Mark Carnevale, Mark McCumber, Dennis Paulson, John Rollins and Mark Wilson.
“We are excited to continue our relationship with SiriusXM who provides a significant avenue for the TOUR to reach fans across the country,” added Rick Anderson, PGA TOUR’s Chief Media Officer. “Since 2005, SiriusXM has delivered crucial play-by-play and colorful commentary of the best golf in the world to fans that are driving in their cars, at home or on the go.”
The channel has all things golf. Original golf programming including golf talk, news, analysis and instruction are available on the streaming platforms. Several new shows have been added to the schedule this year, including:
- The Players Show – Listeners will hear a long form conversation with some of the biggest names on the PGA TOUR each week. (Wednesdays at 8 p.m. ET)
- All Square – Chantel McCabe looks at the headline stories around the world of golf. (Wednesdays at 6 p.m. ET)
- The Scorecard – This two-hour pregame show, hosted by David Marr III and former PGA TOUR pro Mark Lye, airs leading into the Saturday and Sunday rounds of every PGA TOUR event broadcast.
- The Wrap – Airing immediately following each round of every PGA TOUR event, listeners will hear a recap of the tournament, highlights and interviews.
- Feherty and Maginnes – Previously announced in December, the new weekly show hosted by two of the most entertaining voices in golf – former PGA TOUR pros and longtime broadcasters David Feherty and John Maginnes – launched in its weekly timeslot (Mondays at 7 pm ET) on Jan. 3.
SiriusXM also offers, through separate agreements, live coverage of the Masters Tournament, U.S. Open, The Open Championship, PGA Championship and Ryder Cup. The channel also features many other shows hosted by prominent voices from the game, including World Golf Hall of Fame member Fred Couples; current and former PGA TOUR pros Jason Kokrak, Colt Knost, Carl Paulson and Dennis Paulson; distinguished instructors Michael Breed, Jim McLean, David Armitage, and Jeff Warne; and many more.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.