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Nielsen Braces Clients For Potential Challenges As Covid-19 Surges

“Some delays in recruitment and slight volatility in intab levels could occur over the next month.”

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All Access is reporting that Nielsen has alerted its clients of potential difficulties due to the COVID-19 surge. The measurement company which works with the majority of the radio broadcasting business has also relayed details of how it plans to handle the situation in order to deliver accurate and consistent audience estimates.

In the letter, Nielsen says it will continue executing in-person field work while using its established multi-mode recruitment and remote installation and maintenance procedures. However, the company cautioned that some delays in recruitment and slight volatility in intab levels could occur over the next month.

Nielsen further shared that it expected to have intab levels stabilized and back to current levels by the end of February or early March, depending on Omicron recovery rates. In-tab levels are expected to be closely monitored and field resources will be evaluated and adjusted if necessary.

Being able to rely on accurate radio measurement is important to radio stations and their advertisers. Though Nielsen says it is actively monitoring COVID infection rates in key panel markets, and any possible impact to its PPM inventory due to global supply chain challenges, the admission of potential challenges in executing as expected is likely to give radio executives and sales professionals a few extra headaches. The company says that it is confident that its contingency plans will mitigate risk, allowing it to move swiftly to ensure the accuracy and representativeness of its audience estimates. Whether that holds true or not will be depend on a myriad of factors over the next month.

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Dave Portnoy, Dan Bongino Get Into War of Words Over Roe v. Wade

In a video titled, “Emergency press conference,” Portnoy sounded off about the issue which caught the attention of Bongino.

Ryan Hedrick

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A war of words erupted on Twitter this weekend between two giants in the media industry. The online war of words between Dave Portnoy and radio host Dan Bongino began after the Barstool founder posted a video reaction Friday following the Supreme Court decision to overturn Roe v. Wade.

In a video titled, “Emergency press conference,” Portnoy sounded off about the issue which caught the attention of Dan Bongino. “Horrifyingly uninformed and ridiculous take. Embarrassed you would put this out there,” the Fox News host said.

The Supreme Court’s decision does not make abortion illegal nationwide as the decision now is handed back over to the states which can now choose to ban it. However, abortion is now illegal or heavily restricted in at least 11 states.

“This was to be expected, but I still get a kick out of people who have sucked my d**k for a decade straight, invited me on their shows a million times, and now disagree with me on RoeVsWade, and suddenly I’m a p****y and idiot,” Portnoy posted

Bongino would respond to the post, saying, “I still get a kick out of defending people like this p—-y against the same lib lunatics he desperately craves the acceptance of. It’s called “principles” chump. Try it sometime. Go put your dog chain back on dips–t.”

“Appears the only people doing that for you are wearing dog callers. Go get your leash chump. Bow wow,” Bongino added.

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Ben Shapiro: Donald Trump Endorsing People Doesn’t Carry a Lot of Power

During his show on Wednesday, Shapiro said Trump may hold power over the Republican party but when it comes to local political races, there are other factors at play.

Ryan Hedrick

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AFP/Getty Images/Jason Kempin

Syndicated radio host and author Ben Shapiro suggested that an endorsement from former President Donald Trump is not the golden ticket it’s portrayed to be.

During his show on Wednesday, Shapiro said Trump may hold power over the Republican party but when it comes to local political races, there are other factors at play.

“So, there’s a difference between Donald Trump endorsing a person, which I don’t think has a lot of power. And Donald Trump is destroying people,” Shapiro said via Mediate.

“He (Trump) actually talked about how Brian Kemp was terrible and horrible and no good and very bad. And Brian Kemp won because he had earned the loyalty of the Republican voting base in Georgia, despite Trump’s anger at Brian Kemp.”

Shapiro concluded that “Trump does not have the sort of stranglehold the media thinks he has on the Republican Party.” 

Recently, Pennsylvania Senate candidate Dr. Mehmet Oz is one Trump-endorsed candidate that has backed away from the former president.

An Axios analysis of Oz’s social media and campaign website uncovered that the Republican candidate is no longer lauding his Trump endorsement ahead of the midterm elections this fall.

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Longtime WIBC News Anchor Retires After Nearly 30 Years

Stan Lehr is calling it quits with his final day coming July 1.

Ryan Hedrick

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Longtime WIBC-FM news anchor Stan Lehr is calling it quits after nearly 30 years behind the microphone. The Indianapolis Star reports that Lehr’s last day will be July 1. 

WIBC is owned by Emmis Communications who last week announced a move to sell its Indianapolis radio properties to Maryland-based Radio One. Lehr’s retirement reportedly had nothing to do with the news of the impending sale. 

“This will bring to an end a long chapter in the station’s history,” WIBC News Director Chris Davis wrote in his email. “His reputation as a stickler has been widely-known in the industry for decades.” 

Davis described Lehr as a “stickler” who never wanted recognition for his work. 

“Instead, he made it clear to all who work or have worked with him that strong writing, accuracy, and excellence in delivery are the best ways to serve the listeners,” added Davis. 

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