Many NFL fans, both casual and diehard, were ready with jeers and nicknames for Aaron Rodgers following the Green Bay Packers’ 13-10 loss to the San Francisco 49ers in Saturday’s NFL divisional playoff game.
As Pat McAfee pointed out on his show Monday, fans were eager to throw insults at Rodgers, waiting for the opportunity like a batter waiting for the ideal pitch to hit.
“People were sitting on ‘Throw Rogan,'” said McAfee, who naturally supported the person who appears on The Pat McAfee Show every week and made those conversations must-see viewing.
That particular nickname is a play on Joe Rogan, the popular podcast host whose advice Rodgers followed for batting COVID-19. As Rogan recommended, Rodgers took the drug Ivermectin, which is typically used to treat roundworms and other parasites.
McAfee cited last week’s ESPN.com feature on Rodgers by Kevin Van Valkenburg in which the reporter detailed the turn perception has taken toward the Packers QB this season and Rodgers’ strident belief in himself as a free thinker and intellectual.
Co-host A.J. Hawk agreed, adding another popular nickname posted to social media Saturday. “QAaron Rodgers” mocks the quarterback’s stated belief in conspiracy theories regarding the vaccine.
On the field, the Packers were the No. 1 seed in the NFC and considered in prime position to advance to the Super Bowl. Rodgers will likely win the NFL Most Valuable Player award (despite some voters feeling otherwise) for the second consecutive season after passing for 4,115 yards and 37 touchdowns (to just seven interceptions), while completing 68.9 percent of his throws and leading Green Bay to a 13-4 regular-season record.
But off the field, Rodgers gained national notoriety and became a controversial figure for his stance on the COVID-19 vaccine. Rodgers refused to get vaccinated, which put him at odds with many throughout the country. But what became the subject of national outrage and discussion was the quarterback giving the impression that he’d been vaccinated by saying he was “immunized” against the virus.
That turned many people against Rodgers for the past three months and those fans took delight from him losing in the playoffs. (The quarterback also lost some fans for trying to force a trade during the offseason and it’s possible Rodgers played his final game in Green Bay on Saturday.) And they flooded social media with nicknames.
“His haters got very loud,” said McAfee. “But I will say, I don’t think he has a lot of haters in general managers around the NFL on whether or not they can get him in the building.”
The trade rumors will begin gaining heat soon. Will fans tossing out derisive nicknames right now — especially those supporting the Broncos, Raiders, Giants, Saints, and Steelers — eventually embrace him as their quarterback? You know the answer to that.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.